When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience was atop his priority list. But he also knew timing – as in the holiday season – was everything.
“One of the things we were really worried about was site performance,” Castro said. “With Christmas around the corner, we knew we had to do something quick.”
In this video taken during IRCE 2014 in June, Castro talks about why he chose SLI Systems to revamp Zachy’s site search, and what sort of impact that had on Zachys during the holiday 2013 selling season.