MCM Outlook 2013 Research Reports
The MCM Outlook 2013 survey was fielded online by Multichannel Merchant from Mar. 5 through Mar. 18 2013, and drew 1,110 respondents.
The survey is broken down into four parts: ecommerce, catalog, operations and fulfillment and marketing.
The following research reports are based on the MCM Outlook 2013 survey results:
MCM Outlook 2013: Operations and Fulfillment
Big challenges face B2B and B2C merchants as they try to keep up with the always-connected customer. As a result, around-the-clock direct-to customer activity has made fulfillment and contact centers even busier. As behind-the-scenes activity increases, merchants are doing their best to keep their processes flowing.
MCM Outlook 2013: Ecommerce
Although merchants acknowledge that ecommerce growth has helped them make their sales, they may not be completely ready to serve the cross-device customer. According to the results of the MCM Outlook 2013 survey, 41.7% of respondents do not have a mobile commerce presence.