Our library of executive summary reports look at the latest trends that affect B2B and B2C crosschannel merchants, and offer solutions to help grow their businesses.
Multichannel Merchant’s 2013 Executive Summary Reports
Fraud Prevention and Payment Management
As more shoppers are making their purchases globally and consumers are demanding faster shipping times, the threat of fraud for both consumers and retailers is growing rapidly. Learn about which technologies merchants use to reduce the risk of fraud, best practices for combating fraudulent activity, strategies for loss prevention and risk management and how to keep electronic payments safe and secure.
Shipping and Delivery
Merchants are looking for ways to ship product the fastest way possible to satisfy customers, but in the most cost-efficient way possible for themselves. Learn how to renegotiate your current carrier contracts, why free shipping is now a cost of doing business, and which cost-cutting measurements you can take in your warehouse… and still operate efficiently.
How to Improve your Email Marketing
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience, some of the age-old problems still exist. Learn how to make your email marketing ready for a rapidly-growing mobile audience, how to create compelling subject lines and calls to action, and why you want to continue batch-and-blast messaging as a compliment to your segmented campaigns.
Product Information Management
By providing “a single version of product truth,” the right PIM solution should enable a merchant to deal with the volume/complexity of product information needed for daily operations and strategic marketing. Learn the potential cost benefits and enhanced operational efficiencies gained with PIM solutions, the differences in “plug-in” enterprise and “on-demand” solutions, and best practices for using PIM solutions.
B2B and B2C merchants face big challenges as they try and keep up with the always-connected customer, and around-the-clock direct-to-customer activity has made the process even busier. Learn how to increase your warehouse productivity, why packaging can help increase customer satisfaction, the benefits of outsourcing your operations, and more.
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand. In this executive summary from Multichannel Merchant, you will learn why catalogs have been proven to drive more ecommerce traffic than social media, how to incorporate user generated digital commerce such as ratings and reviews into your catalog copy and more.
While some ecommerce companies are still trying to perfect the U.S. market, new research has shown that jumping into international waters might be more lucrative. Learn how to determine your international audience, why marketplaces such as eBay, Amazon and Rakuten can help steer you in the right direction, which alternative payment methods can help simplify your international business, and more.
Mobile, Tablet and Social Drive Growth
Ecommerce continues to grow as a B2B and B2C sales channel in an ever-evolving sales landscape. In this executive summary report, learn why retargeting and personalization is catching on with customers, how social commerce has shifted from sales to sharing. why you need to optimize your ecommerce site for tablets and smartphones, what’s behind 9% to 12% growth in ecommerce this year, how merchants are turning a showrooming prospect into a customer, and more.