MULTICHANNEL MERCHANT » MCM-OUTLOOK
Catalogs still have staying power in the direct-to-customer sector, according to results from the MCM Outlook 2013 survey. In fact, more than half of the survey respondents said their companies market products directly to consumers and businesses through a print catalog – and nearly half plan to increase circulation in 2013.
Although merchants acknowledge that ecommerce growth has helped them make their sales, they may not be completely ready to serve the cross-device customer. According to the results of the MCM Outlook 2013 survey, 41.7% of respondents do not have a mobile commerce presence.
Big challenges face B2B and B2C merchants as they try to keep up with the always-connected customer. As a result, around-the-clock direct-to customer activity has made fulfillment and contact centers even busier. As behind-the-scenes activity increases, merchants are doing their best to keep their processes flowing.In this MCM Outlook 2013 report on Operations and Fulfillment, you will learn: