MCM Outlook 2013: Catalogs Still Have Staying Power


Catalogs still have staying power in the direct-to-customer sector, according to results from the MCM Outlook 2013 survey. In fact, more than half of the respondents said their companies market products directly to consumers and businesses through a print catalog – and nearly half of those merchants plan to increase print catalog circulation in 2013.Once seen as a sales-engine, B2B and B2C merchants are also using catalogs as a prospecting tool, a web traffic driver, and more.In this MCM Outlook 2013 report, you will learn:

  • How merchants rank the catalog as a part of their omnichannel marketing strategy.
  • The role QR codes are playing in catalog production.
  • How merchants are capturing the effectiveness of their catalogs.
  • What other direct-mail techniques are effective for merchants.

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