MCM Outlook 2013: Ecommerce Research


Although merchants acknowledge that ecommerce growth has helped them make their sales, they may not be completely ready to serve the cross-device customer. According to the results of the MCM Outlook 2013 survey, 41.7% of respondents do not have a mobile commerce presence. In this MCM Outlook 2013 report on Ecommerce, you will learn:

  • How merchants see smartphone and tablet usage as a part of their cross-device strategy.
  • What SEO and PPC metrics merchants are measuring.
  • The value merchants place on email, social and SEO in their overall marketing efforts.
  • How QR codes have become part of the crosschannel equation.

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