Gifts is one of those catch-all categories that encompass a wide range of merchandise that may or may not be purchased as a gift
As you might expect, the companies on the list below sell a variety of products, from low-end novelties (Oriental Trading Co. and Harriet Carter) to high-ticket jewelry and tabletop items (Tiffany & Co. and Ross-Simons).
Evergreen Enterprises is a new entry to the field: It bought the Plow & Hearth, Problem Solvers, Wind and Weather, HearthSong and Magic Cabin catalogs from 1-800-Flowers.com in late 2009.
Blyth is another multititle mailer; it includes As We Change, Exposures, Miles Kimball and Walter Drake.
1. Oriental Trading Co: $505.0*
2. 1-800-Flowers.com: $500.0
3. Provide Commerce: $406.3*
4. Potpourri Group: $295.0
5. Collections Etc: $237.1*
6. Blyth: $159.9
7. Tiffany & Co: $152.7
8. Evergreen Enterprises: $120.0*
9. Ross-Simons: $119.5*
10. Harriet Carter: $107.9*
(Direct sales in millions)