2011 MCM 100 Top 10: Gifts

Gifts is one of those catch-all categories that encompass a wide range of merchandise that may or may not be purchased as a gift

As you might expect, the companies on the list below sell a variety of products, from low-end novelties (Oriental Trading Co. and Harriet Carter) to high-ticket jewelry and tabletop items (Tiffany & Co. and Ross-Simons).

Evergreen Enterprises is a new entry to the field: It bought the Plow & Hearth, Problem Solvers, Wind and Weather, HearthSong and Magic Cabin catalogs from 1-800-Flowers.com in late 2009.

Blyth is another multititle mailer; it includes As We Change, Exposures, Miles Kimball and Walter Drake.

1. Oriental Trading Co: $505.0*

2. 1-800-Flowers.com: $500.0

3. Provide Commerce: $406.3*

4. Potpourri Group: $295.0

5. Collections Etc: $237.1*

6. Blyth: $159.9

7. Tiffany & Co: $152.7

8. Evergreen Enterprises: $120.0*

9. Ross-Simons: $119.5*

10. Harriet Carter: $107.9*

(Direct sales in millions)
* estimate

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