Sportif USA launches Aventura Clothing

Sparks, NV-based apparel manufacturer/marketer Sportif USA is going after women on the go with its new Aventura Clothing catalog and apparel line. “We like to think of this new line as a tribute to the soccer mom who is going a million miles per hour every day,” says vice president/general manager Doug Moir.

The company dropped about 200,000 copies of the 48-page Aventura catalog in April to customers and names from co-op databases Abacus and NextAction. Aventura sells what Moir describes as “decidedly unfussy” apparel. Prices range from $10 for Teva thong sandals to $55 for a long wrap skirt.

The Aventura line was designed to trigger impulse catalog purchases by offering relatively low priced items. “Our average purchase price is around $45, so our customers aren’t generally breaking the bank,” Moir says.

Aventura also complement Sportif’s Waterfronts catalog of nautical-inspired apparel and gifts. The 40-year-old Sportif USA has been mailing catalogs since 1992, but the bulk of its sales come from wholesaling.

Moir will not release any financial results at this point, but he is confident that the new catalog will augment Sportif’s business. “We will continue to develop new styles, prints and colors every season for this line. It’s imperative that the line always be ‘fresh’ and fun to the consumer,” Moir says.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.