CEO/Managing Partner, Detroit Venture Partners Founder, ePrize Entrepreneur and Internet/creative visionary Josh Linkner is all about change and new thinking. He kicks off MCM Live by providing fresh insight that helps you navigate the new multichannel retail landscape— why many innovative breakthroughs come from startups, how to embrace change and nurture creativity, discovering the "unconventional alternative", and much more. 2:45-3:45pm 10 things your Website has to have today—or else
Chief Imagination Officer, Eight by Eight It's 2011— is your web strategy up-to-speed or is your site stuck in 2001? Ecommerce guru Amy Africa doesn't mince words when it comes to the shortcomings of merchant websites. She details 10 must-have, non-negotiable functions your site should have now, and offer advice as to where and how to get them.
4:00-5:00pm Social Media Power Panel
Melissa Dowling, Editor-in-Chief, Multichannel Merchant Panelists: Amy Africa, Chief Imagination Officer, Eight by Eight Debra Ellis, Founder, Wilson & Ellis Consulting Ben Kirshner, Founder/CEO, Elite SEM Social media has been hailed as the greatest thing since sliced bread, yet MCM's research shows that most merchants are only "somewhat satisfied" with the effectiveness of their social media efforts. What are marketers doing wrong? What are they doing right? Our panel weighs in on everything — what's working, what's a waste of time, how to combine social with direct marketing, leveraging social for SEO, and more.
Wednesday, May 4, 2011 8:30-9:30am Engaging customers—and making money: The Great GardenPlants.com story
Vice President, GreatGardenPlants.com Late 2007 was probably not the best time to launch a business when you consider where the economy was headed. So why is three-year-old GreatGardenPlants.com growing like a weed? Because the horticultural start-up knows how to use Google, email marketing and social media to connect with customers, to name just a few things. The web merchant is also not afraid to be aggressive in asking shoppers for the sale—and it does this using a number of creative online tactics. Cofounder Chris Hansen details the site's adventures in ecommerce and offers up plenty of tips and tactics to try in your business. 9:30-10:15am
Moderator: Mobile commerce is perhaps the biggest development in multichannel selling since the Internet. Your customers are already visiting your site on via mobile devices and you can't afford to disappoint them in this channel. This session covers what you need to do now and plan for in the future if you want to provide a good experience and make the mobile channel profitable.
10:30 to 11:15am Breakout Sessions Search strategies that work today
Ben Kirshner CEO and Founder, Elite SEM and Jeff Fernandez CEO, Grovo It's hard to keep up with developments in search engine marketing and optimization—particularly with Google frequently changing its algorithms. The session covers some of the current best practices in search, including link building, retargeting, testing, URLs, leveraging social media for SEO and more. Fire up sales with triggered emails
Speakers: Colleen Dannels, ecommerce manager, VWR International Chris Hansen, vice president, GreatGardenPlants.com Jim Moore, President, PSNE Group Carole Ziter, manager, Trigger Emails Triggered emails such as abandoned shopping cart follow-ups are far more effective than generic broadcast messages. But triggered remarketing messages go beyond abandoned cart emails and can be implemented to convert visitors who abandoned your site, who haven’t visited in a while, and based on key life stages or events. This session explores various triggered email possibilities and how to make them work for your business.. 11:15-12:00pm Breakout Sessions The role of the new era catalog today: creating an electronic experience
President, J. Schmid & Associates As more retail sales come in via the web, print catalogs have evolved from a transactional vehicle to a broader role of brand building and traffic driving. But too many mailers still use the traditional catalog sales model. This session helps you challenge the status quo of your catalog and create an online shopping experience offline, incorporating social media elements, customer reviews and other user-generated content in print, effective strategies to drive catalog recipients online, and more.
Terrence Kelleman
1:45-2:30pm MCM Award Winner Master Classes Room A - 5 things to learn from the 2011 Print catalogs winners
Senior writer, Multichannel Merchant Speakers:
Tim Parry Speakers: Ecommerce changes rapidly, and the best merchants know how to keep up. This session offers up strategies from the 2011 award-winning web merchants, from the smartest search functions to solid site structures to cross-selling opportunities and the best presentation of reviews. Members of the judging panel weigh in with specific examples of ecommerce done right that you can apply to your site.
Senior vice president/general brand manager, Roaman's Sue Beckett Vice president of marketing, Roaman's How does a 110-year-old woman's apparel brand stay relevant? Roaman's is bringing in new—and younger—customers thanks to a catalog creative overhaul, revamping its website, and connecting with customers via social media. Roaman's senior executives Blanca Vera and Sue Beckett share how they've taken this older brand into the new age of retail. |    |
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