Mobile Commerce ARCHIVE

Dos and Don’ts of Mobile Commerce for Global Retailers  Sep 21, 2015 3:08 PM By Ahmed Naiem

PayPal research shows m-commerce growing three times faster than e-commerce (42% CAGR vs 13%), from $102 billion to $291 billion, from 2013 to 2016. Despite this trend, only a tiny fraction of retailers are reaping the benefits from offering a truly excellent mobile experience. Here is what global retailers should be doing—and not doing—when it comes to mobile strategy.

Will Mobile Payments Soon Reign Supreme?  Sep 21, 2015 2:21 PM By MCM Staff

Mobile payments technology has been seeking to make advances in order to convenience the consumer, yet many consumers refuse to avail themselves of the new technology and the lack of consumer adoption has in turn been stunting its growth.

Retailers Mixed on Impact of Amazon Fire Phone  Jun 26, 2014 2:00 PM By Mike O'Brien

Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.

Ecommerce & Marketing Trends: What Retailers Need to Know Now for 2014  Dec 11, 2013 10:55 AM By Ed Braswell

As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.

7 Ways to Support Your Holiday Sales with Mobile Strategies  Nov 06, 2013 11:38 AM By Matthew David

To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.

Consumers Increasingly Turning to Their Smartphones, Tablets for Specific Retail Activities  Oct 01, 2013 9:56 AM By Multichannel Merchant Staff

According to a report produced in partnership with comScore and The Partnering Group and released today at’s Annual Summit, in June 2013, more than half (55%) of all retail related Internet time originated on smartphones and tablet devices combined, compared with just 45 percent originating from desktop devices.

Responsive Design: Friend or Foe?  Jul 31, 2013 10:49 AM By Erin Lynch

As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?

An Inside Look into Social Sharing and Social Logins  Jul 30, 2013 10:12 AM By Erin Lynch

Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.

Why Omnichannel Fulfillment Matters  Jul 18, 2013 2:30 PM By Erin Lynch

Shopping habits, shopping devices, and shopping locations are interchangeable in the customer’s eyes, which is why it’s more important than ever for merchants to offer a wide variety of omnichannel fulfillment options, according to Bill Toney, senior vice president, Omnichannel Solutions at VendorNet.

How to Reach the Constantly Connected Digital Shopper  Jul 02, 2013 10:10 AM By Erin Lynch

The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.

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