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MULTICHANNEL MERCHANT » » MOBILE COMMERCE
Mobile CommerceJun 26, 2014 2:00 PM By Mike O'Brien
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
Mobile CommerceDec 11, 2013 10:55 AM By Ed Braswell
As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.
Mobile CommerceNov 06, 2013 11:38 AM By Matthew David
To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.
Mobile CommerceOct 01, 2013 9:56 AM By Multichannel Merchant Staff
According to a report produced in partnership with comScore and The Partnering Group and released today at Shop.org’s Annual Summit, in June 2013, more than half (55%) of all retail related Internet time originated on smartphones and tablet devices combined, compared with just 45 percent originating from desktop devices.
Mobile CommerceJul 31, 2013 10:49 AM By Erin Lynch
As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?
Mobile CommerceJul 30, 2013 10:12 AM By Erin Lynch
Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.
Mobile CommerceJul 18, 2013 2:30 PM By Erin Lynch
Shopping habits, shopping devices, and shopping locations are interchangeable in the customer’s eyes, which is why it’s more important than ever for merchants to offer a wide variety of omnichannel fulfillment options, according to Bill Toney, senior vice president, Omnichannel Solutions at VendorNet.
Mobile CommerceJul 02, 2013 10:10 AM By Erin Lynch
The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.
Mobile CommerceJun 06, 2013 3:59 PM By Erin Lynch
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
Mobile CommerceMay 02, 2013 1:57 PM By Daniela Forte
The way we shop today continues to evolve especially with the use of mobile. Transactions using mobile devices continues to increase with use of smartphones and tablets which account for one out of every 10 ecommerce dollars spent, according to blog post on Rackspace.com. With the shift from ecommerce to mobile commerce better known as m-commerce, online and offline merchants need to take note in adjusting their IT strategies to compete. Cloud-based services which can help. The infographic details the mobile ecommerce trend with some advice to help merchants win the click.
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