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Mobile CommerceJun 06, 2013 3:59 PM By Erin Lynch
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
Mobile CommerceMay 02, 2013 1:57 PM By Daniela Forte
The way we shop today continues to evolve especially with the use of mobile. Transactions using mobile devices continues to increase with use of smartphones and tablets which account for one out of every 10 ecommerce dollars spent, according to blog post on Rackspace.com. With the shift from ecommerce to mobile commerce better known as m-commerce, online and offline merchants need to take note in adjusting their IT strategies to compete. Cloud-based services which can help. The infographic details the mobile ecommerce trend with some advice to help merchants win the click.
Mobile CommerceApr 03, 2013 8:28 PM By Erin Lynch
The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.
Mobile CommerceApr 01, 2013 8:04 PM By Erin Lynch
Smartphone and tablet users should be a major focus in your ecommerce strategy moving forward. Here are six key takeaways on developing a mobile and tablet strategy.
Mobile CommerceMar 15, 2013 5:29 AM By MCM staff
Ben Choi, co-founder and CEO at Coffee Table, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Choi discusses the role catalogs – digital and paper – are playing as ecommerce drivers, the habits of cross-device shoppers, and how insight and data about mobile shoppers can be applied toward the catalog industry.
Mobile CommerceMar 11, 2013 2:20 PM By Jonathan Levitt
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Mobile CommerceFeb 27, 2013 11:36 PM By MCM staff
Wayfair.com CEO and co-founder Niraj Shah talks with Multichannel Merchant senior content manager Tim Parry at eTail West 2013. Shah discussed the success of its Joss & Main flash sales site, how flash sales will resonate with its Wayfair.com customers, and the comparisons of Wayfair to Amazon.com
Mobile CommerceFeb 21, 2013 12:29 PM By Erin Lynch
When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.
Mobile CommerceFeb 21, 2013 8:18 AM By Gregory Kennedy
In a highly competitive market with millions of apps in the App Store, how do you acquire the highest value shoppers for your mobile retail app? TapSense has put together six best practices that outline how retailers can acquire shoppers and not just users for their mobile apps.
Mobile CommerceFeb 20, 2013 9:39 AM By Daniela Forte
Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.