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MULTICHANNEL MERCHANT » » MOBILE COMMERCE
Mobile CommerceJan 28, 2013 3:39 PM By MCM staff
According to research by Yesmail Interactive, smartphone and tablet owners are more compelled to shop online than people who don’t own mobile devices. Yesmail’s research shows that 42.9% of mobile device owners shop online at least once per month, versus 32.6% of people without mobile devices. Check out the infographic below to see more findings from Yesmail’s research.
Mobile CommerceJan 28, 2013 1:53 PM By Bob Moul
When the mobile app economy exploded, few merchants understood how apps could benefit their business. Here’s why part of the solution to this problem for marketers and retailers is gaining a better understanding of how mobile usage differs from traditional web browsing, and the other part is finding the right tools to craft an app experience that will measurably deliver value and strengthen customer relationships over time.
Mobile CommerceJan 10, 2013 10:54 AM By MCM staff
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
Mobile CommerceJan 08, 2013 9:30 PM By MCM staff
Mobile CommerceDec 28, 2012 10:39 PM By MCM staff
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.
Mobile CommerceDec 18, 2012 2:49 AM By Erin Lynch
Consumers are craving speed when it comes to shopping with their mobile phone or conducting in-store research, according to a new study conducted by Moosylvania, and retailers need to be ready to oblige.
Mobile CommerceDec 06, 2012 2:04 AM By MCM staff
Cyber Monday sales nationwide hit a record $1.5 billion this year, driven by the growing number of consumers embracing a digital
Mobile CommerceDec 04, 2012 11:12 PM By MCM staff
Acquity Group Study Finds 82% of Top 50 Retailers Have Basic Mobile Offerings; Only 10% Bring Digital Experience In-Store (via PR Newswire) CHICAGO, Dec. 4,
Mobile CommerceDec 03, 2012 11:47 PM By Larry Freed
The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?
Mobile CommerceDec 03, 2012 10:03 PM By Jim Tierney
Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.
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