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Shoppers once again took advantage of early promotions this holiday season, driving a 17.4 percent increase in online sales Thanksgiving Day. This increase set the stage for 20.7 percent growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3 percent, led by the iPad. This data is the result of cloud-based analytics findings from IBM.
Overall, online sales were up close to 24 percent over 2011. But what really stood out this year was the impact of mobile. As retailers continue to deliver multi-screen experiences that connect customers with personalized deals across multiple screens including PCs, smartphones, and tablets, mobile traffic soared to 27.8 percent, with the number of consumers using a movable device to make a purchase reaching 14.4 percent.
Branding Brand, a mobile commerce platform used by major retailers today announced the results of its Mobile Commerce Index for Thanksgiving Day, which showed substantial increases in consumers shopping on smartphones.
Sales that originated from paid search grew on Thanksgiving Day, despite trending down in November, according to statistics compiled by ChannelAdvisor.
Like it or not, showrooming is happening and it is here to stay but that doesn
NBC and American Express announced in a press release that the two have joined forces to create a content-to-commerce program allowing consumers to purchase products inspired by NBC programs directly from a mobile device.
Mobile Shopping Fall was held this week in Austin, TX. Here’s a sampling of tweets from the conference.
National Retail Federation Senior Vice President of Communities and Executive Director of Shop.org Vicki Cantrell sat down with Multichannel Merchant last week to talk about the new Integrated Mobile Initiative (IMI), and why the organization felt a need to get involved.
Based on industry-wide consumer confidence data points, analyst forecasts and proprietary numbers, the Couch Commerce Index is calculated using indicators of tablet commerce, specifically measuring change in overall economic consumer confidence, growth in tablet penetration, and change in shopper engagement and conversion rates.