Mobile Commerce ARCHIVE

Storify: Tweets from Mobile Shopping Fall  Oct 28, 2012 12:00 AM By MCM staff

Mobile Shopping Fall was held this week in Austin, TX. Here’s a sampling of tweets from the conference.

Why the National Retail Federation Added a Mobile Arm  Sep 19, 2012 6:31 PM By MCM staff

National Retail Federation Senior Vice President of Communities and Executive Director of Vicki Cantrell sat down with Multichannel Merchant last week to talk about the new Integrated Mobile Initiative (IMI), and why the organization felt a need to get involved.

CoffeeTable’s Couch Commerce Index  Sep 19, 2012 4:31 PM By MCM staff

Based on industry-wide consumer confidence data points, analyst forecasts and proprietary numbers, the Couch Commerce Index is calculated using indicators of tablet commerce, specifically measuring change in overall economic consumer confidence, growth in tablet penetration, and change in shopper engagement and conversion rates.

Responsive Web Design Will Be Expected On All Devices  Sep 15, 2012 1:17 AM By Manish Chowdhary


Prepare For Crosschannel Consumers Before Black Friday  Sep 15, 2012 1:10 AM By Dan Dufault

Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.

Infographic: The Mobile Marketing Moment  Sep 12, 2012 6:32 PM By MCM staff


Retailers’ Mobile Financial Investments Remain Conservative  Sep 12, 2012 10:53 AM By MCM staff

According to the 2012 Research Inc. (Nasdaq: FORR) State Of Retailing Online survey, 50% of retailers surveyed say they spent less than $100,000 on smartphone investments in 2011, and 74% spent the same on tablet initiatives.

Holiday Marketing Tip: Target by Location and Device  Sep 11, 2012 8:15 PM By MCM staff

If you want your ecommerce campaigns to be a success this holiday season, Monetate’s Kurt Heinemann says you need to focus on two types of targeting: Geotargeting and targeting by device.

Mobile Retail Insights  Sep 09, 2012 2:27 AM By MCM staff

Greystripe has found significant differences in the purchasing behavior of mobile shoppers and traditional in-store shoppers. This infographic gives you alook at the highly-desirable traits possessed by mobile shoppers.

3 Tips for Combating Mobile Shopping Cart Abandonment  Aug 30, 2012 1:50 AM By Rodger Desai

There are three simple rules to follow that can directly impact how your brand can combat shopping cart abandonment. By taking these steps, you

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