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MULTICHANNEL MERCHANT » » MOBILE COMMERCE
Mobile CommerceSep 19, 2012 4:31 PM By MCM staff
Based on industry-wide consumer confidence data points, analyst forecasts and proprietary numbers, the Couch Commerce Index is calculated using indicators of tablet commerce, specifically measuring change in overall economic consumer confidence, growth in tablet penetration, and change in shopper engagement and conversion rates.
Mobile CommerceSep 15, 2012 1:17 AM By Manish Chowdhary
Mobile CommerceSep 15, 2012 1:10 AM By Dan Dufault
Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.
Mobile CommerceSep 12, 2012 6:32 PM By MCM staff
Mobile CommerceSep 12, 2012 10:53 AM By MCM staff
According to the 2012 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State Of Retailing Online survey, 50% of retailers surveyed say they spent less than $100,000 on smartphone investments in 2011, and 74% spent the same on tablet initiatives.
Mobile CommerceSep 11, 2012 8:15 PM By MCM staff
If you want your ecommerce campaigns to be a success this holiday season, Monetate’s Kurt Heinemann says you need to focus on two types of targeting: Geotargeting and targeting by device.
Mobile CommerceSep 09, 2012 2:27 AM By MCM staff
Greystripe has found significant differences in the purchasing behavior of mobile shoppers and traditional in-store shoppers. This infographic gives you alook at the highly-desirable traits possessed by mobile shoppers.
Mobile CommerceAug 30, 2012 1:50 AM By Rodger Desai
There are three simple rules to follow that can directly impact how your brand can combat shopping cart abandonment. By taking these steps, you
Mobile CommerceAug 23, 2012 12:33 AM By Larry Kavanagh
While mobile-friendly design has improved the shopping experience, conversion rates still hover at about 20-25% of what shoppers using bigger monitors produce. As a result, sales on smart phones make up only 1-2% of online revenue for many etailers.
Mobile CommerceJun 16, 2012 2:25 AM By Justin Williams
By now, if you
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