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Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.
According to the 2012 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State Of Retailing Online survey, 50% of retailers surveyed say they spent less than $100,000 on smartphone investments in 2011, and 74% spent the same on tablet initiatives.
If you want your ecommerce campaigns to be a success this holiday season, Monetate’s Kurt Heinemann says you need to focus on two types of targeting: Geotargeting and targeting by device.
Greystripe has found significant differences in the purchasing behavior of mobile shoppers and traditional in-store shoppers. This infographic gives you alook at the highly-desirable traits possessed by mobile shoppers.
There are three simple rules to follow that can directly impact how your brand can combat shopping cart abandonment. By taking these steps, you
While mobile-friendly design has improved the shopping experience, conversion rates still hover at about 20-25% of what shoppers using bigger monitors produce. As a result, sales on smart phones make up only 1-2% of online revenue for many etailers.
By now, if you
Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.
When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.
Here are six ways to maximize your new SMS program.