Mobile Commerce ARCHIVE

4 Ways to Leverage the Smartphone This Holiday Season  Aug 23, 2012 12:33 AM By Larry Kavanagh

While mobile-friendly design has improved the shopping experience, conversion rates still hover at about 20-25% of what shoppers using bigger monitors produce. As a result, sales on smart phones make up only 1-2% of online revenue for many etailers.

3 Tips for Addressing Customer Demand for Mobile Experiences  Jun 16, 2012 2:25 AM By Justin Williams

By now, if you

5 SMS Trends for Retailers  Jun 12, 2012 12:15 AM By Jim Tierney

Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.

6 Ways to Maximize Your Mobile Promotions  Jun 02, 2012 1:39 AM By Jim Tierney

When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.

Here are six ways to maximize your new SMS program.

5 Tips to Elevate Your Mobile Commerce Strategy  May 31, 2012 2:22 AM By Erin Lynch

Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.

Lowe’s Unveils Android App  May 09, 2012 10:20 PM By MCM staff

Customers can access their MyLowe

How to Get Started With QR Codes  Feb 19, 2012 10:24 PM By Lauren Ackerman

So you

Catalog Critique: Making the Most of QR Codes  Feb 16, 2012 4:56 AM By MCM staff

Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage

5 SEO Tips to Increase Your App’s Popularity & Google Rankings  Jan 31, 2012 10:52 PM By Brian Klais


6 Ways to Reach Tablet Shoppers to Drive ROI  Jan 11, 2012 8:29 AM By Jim Tierney

Here are six ways to reach tablet shoppers to drive ROI.

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