MULTICHANNEL MERCHANT » » MOBILE COMMERCE
Mobile CommerceAug 23, 2012 12:33 AM By Larry Kavanagh
While mobile-friendly design has improved the shopping experience, conversion rates still hover at about 20-25% of what shoppers using bigger monitors produce. As a result, sales on smart phones make up only 1-2% of online revenue for many etailers.
Mobile CommerceJun 16, 2012 2:25 AM By Justin Williams
By now, if you
Mobile CommerceJun 12, 2012 12:15 AM By Jim Tierney
Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.
Mobile CommerceJun 02, 2012 1:39 AM By Jim Tierney
When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.
Here are six ways to maximize your new SMS program.
Mobile CommerceMay 31, 2012 2:22 AM By Erin Lynch
Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.
Mobile CommerceMay 09, 2012 10:20 PM By MCM staff
Customers can access their MyLowe
Mobile CommerceFeb 19, 2012 10:24 PM By Lauren Ackerman
Mobile CommerceFeb 16, 2012 4:56 AM By MCM staff
Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage
Mobile CommerceJan 31, 2012 10:52 PM By Brian Klais
Mobile CommerceJan 11, 2012 8:29 AM By Jim Tierney
Here are six ways to reach tablet shoppers to drive ROI.