Mobile Commerce ARCHIVE

5 SMS Trends for Retailers  Jun 12, 2012 12:15 AM By Jim Tierney

Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.

6 Ways to Maximize Your Mobile Promotions  Jun 02, 2012 1:39 AM By Jim Tierney

When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.

Here are six ways to maximize your new SMS program.

5 Tips to Elevate Your Mobile Commerce Strategy  May 31, 2012 2:22 AM By Erin Lynch

Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.

Lowe’s Unveils Android App  May 09, 2012 10:20 PM By MCM staff

Customers can access their MyLowe

How to Get Started With QR Codes  Feb 19, 2012 10:24 PM By Lauren Ackerman

So you

Catalog Critique: Making the Most of QR Codes  Feb 16, 2012 4:56 AM By MCM staff

Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage

5 SEO Tips to Increase Your App’s Popularity & Google Rankings  Jan 31, 2012 10:52 PM By Brian Klais


6 Ways to Reach Tablet Shoppers to Drive ROI  Jan 11, 2012 8:29 AM By Jim Tierney

Here are six ways to reach tablet shoppers to drive ROI.

Tips on Using Mcommerce and Tablet Commerce  Jan 06, 2012 2:45 AM By Jim Tierney

Since mobile and tablet commerce are burgeoning forms of technology poised to become a larger part of the retail landscape this year, here are some tips for merchants to consider.

How Mcommerce and Tablet Commerce Impacted Holiday 2011 Sales  Jan 05, 2012 2:17 AM By Scott Randel

As the mobile channel grows, the challenge for marketers is to understand these consumers and their motives. By analyzing data from the 2011 holiday season, we find some intriguing insights.

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