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MULTICHANNEL MERCHANT » » MOBILE COMMERCE
Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.
When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.
Here are six ways to maximize your new SMS program.
Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.
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Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage
Here are six ways to reach tablet shoppers to drive ROI.
Since mobile and tablet commerce are burgeoning forms of technology poised to become a larger part of the retail landscape this year, here are some tips for merchants to consider.
As the mobile channel grows, the challenge for marketers is to understand these consumers and their motives. By analyzing data from the 2011 holiday season, we find some intriguing insights.