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Mobile Commerce ARCHIVE

Forrester: Mobile Will Boost Online Holiday Sales  Nov 11, 2011 9:09 PM By MCM staff

The November and December holiday shopping season is expected to generate nearly $59.5 billion in online sales, aided by increased consumer touchpoints such as tablets and smartphones that give buyers more access to the Web.

Twice As Many Mobile Shoppers in 2011  Nov 09, 2011 10:54 PM By Jim Tierney

There are twice as many mobile shoppers in 2011 compared to 2010, according to a survey conducted by Oracle Communications

Infographic: Tablets Taking Shopping by Storm  Nov 09, 2011 3:11 AM By MCM staff

It appears tablet commerce is going to be to holiday 2011 as mobile commerce was to holiday 2010. As tablet commerce looks to have a breakthrough season, iPad catalog platform provider Moxerie benchmarked the retailers who are taking an early lead.

NRF Says: Yes Virginia, There Is An App For That  Nov 02, 2011 2:21 AM By Jim Tierney

Mobile commerce will play a huge role during this year

Is Your Company Ready for Tablet Commerce?  Oct 22, 2011 1:36 AM By MCM staff

Still wondering if a mobile channel is right for your business? Quidsi vice president of ecommerce solutions Josh Himwhich tells you why your answer is in your analytics. Hint: a lot of good little girls and boys got iPads for Christmas last year, according to post-holiday devices used to access diapers.com and soap.com. Himwich was interviewed my Multichannel Merchant senior writer Tim Parry on Oct 18, 2011 at Mobile Shopping Fall in New York.

Will Google Wallet Make NFC Mainstream?  Oct 20, 2011 9:42 PM By MCM staff

Mobile payments was a hot topic at the Mobile Shopping Fall forum on Oct. 18. Near Field Communications was on several speakers’ minds, and they wondered if the launch of Google Wallet will help make it mainstream.

Is Geofencing Losing its Creepiness?  Oct 18, 2011 7:59 AM By Tim Parry

Geofencing was a hot topic Monday at the Mobile Shopping Fall conference. The tactic involves marketing to an opted-in mobile customer via SMS messaging based on the customer’s proximity to a certain location.

How to Take Advantage of Mobile’s 153% Growth  Oct 17, 2011 5:46 PM By Daniel Laloggia

A recent study of B2B and B2C firms indicates that mobile web access is growing at an exponential rate, forcing marketers to re-prioritize and re-focus their mobile marketing efforts.

Twitter Time: Tweets From the Mobile Shopping Forum  Oct 17, 2011 12:34 AM By MCM staff

Multichannel Merchant senior writer Tim Parry tweets from the Mobile Shopping Forum Oct. 17-18 in New York City.

Why Steve Jobs Led the Mobile Commerce Revolution  Oct 10, 2011 11:41 PM By MCM staff

As mobile commerce finally started to make an impact on retail sales last year, merchants pointed to two common reasons that the channel was finally taking off. One reason was the iPhone, the other reason was the iPad.






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