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MULTICHANNEL MERCHANT » » MOBILE COMMERCE
Mobile CommerceNov 11, 2011 9:09 PM By MCM staff
The November and December holiday shopping season is expected to generate nearly $59.5 billion in online sales, aided by increased consumer touchpoints such as tablets and smartphones that give buyers more access to the Web.
Mobile CommerceNov 09, 2011 10:54 PM By Jim Tierney
There are twice as many mobile shoppers in 2011 compared to 2010, according to a survey conducted by Oracle Communications
Mobile CommerceNov 09, 2011 3:11 AM By MCM staff
It appears tablet commerce is going to be to holiday 2011 as mobile commerce was to holiday 2010. As tablet commerce looks to have a breakthrough season, iPad catalog platform provider Moxerie benchmarked the retailers who are taking an early lead.
Mobile CommerceNov 02, 2011 2:21 AM By Jim Tierney
Mobile commerce will play a huge role during this year
Mobile CommerceOct 22, 2011 1:36 AM By MCM staff
Still wondering if a mobile channel is right for your business? Quidsi vice president of ecommerce solutions Josh Himwhich tells you why your answer is in your analytics. Hint: a lot of good little girls and boys got iPads for Christmas last year, according to post-holiday devices used to access diapers.com and soap.com. Himwich was interviewed my Multichannel Merchant senior writer Tim Parry on Oct 18, 2011 at Mobile Shopping Fall in New York.
Mobile CommerceOct 20, 2011 9:42 PM By MCM staff
Mobile payments was a hot topic at the Mobile Shopping Fall forum on Oct. 18. Near Field Communications was on several speakers’ minds, and they wondered if the launch of Google Wallet will help make it mainstream.
Mobile CommerceOct 18, 2011 7:59 AM By Tim Parry
Geofencing was a hot topic Monday at the Mobile Shopping Fall conference. The tactic involves marketing to an opted-in mobile customer via SMS messaging based on the customer’s proximity to a certain location.
Mobile CommerceOct 17, 2011 5:46 PM By Daniel Laloggia
A recent study of B2B and B2C firms indicates that mobile web access is growing at an exponential rate, forcing marketers to re-prioritize and re-focus their mobile marketing efforts.
Mobile CommerceOct 17, 2011 12:34 AM By MCM staff
Multichannel Merchant senior writer Tim Parry tweets from the Mobile Shopping Forum Oct. 17-18 in New York City.
Mobile CommerceOct 10, 2011 11:41 PM By MCM staff
As mobile commerce finally started to make an impact on retail sales last year, merchants pointed to two common reasons that the channel was finally taking off. One reason was the iPhone, the other reason was the iPad.