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MULTICHANNEL MERCHANT » » MOBILE COMMERCE
Looking to go mobile? Just showing up is a large part of the battle, according to Amy Africa, chief imagination officer of ecommerce consultancy Eight by Eight.
Read any etailing trade publication or talk with any marketing consultant and you will quickly believe that you need a mobile website, yesterday. But not every retailer will benefit from a mobile site. Here is an example of how a mobile-optimized website was awesome at one company and simply not needed at another.
Usage of mobile apps for mobile search far outweighs mobile app offerings by merchants, according to a pair of studies released in July. A survey by multichannel platform provider CrossView shows that just 12% of large retailers offer mobile apps to their customers. Meanwhile, a study by digital measurement company ComScore shows consumers are big on using mobile apps for local search.
In 2008, attendees at Mobile Marketing Association events were told “this is the year of mobile,” according to Alexandre Mars, CEO of Phonevalley and head of mobile for marketing agency Publicis Groupe. They were told the same thing in 2009 and 2010.
We were a bit ahead of the curve at Multichannel Merchant when we ran a cover story on QR codes back in October 2008. These funny looking, two-dimensional
Tablets are better positioned than smartphones to deliver a positive mobile browse and shop experience, according to a whitepaper released today by The E-tailing Group and sponsored by iPad shopping app developer Coffee Table. Here’s what 996 surveyed consumers told The E-tailing Group’s Lauren Freedman.
According to the State of Retailing Online, conducted by Forrester Research Inc. for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers say they will increase their spending on social networks this year over last year.
Brookstone is trying out QR codes on select products in 30 stores in the New York area, and has also placed them on the back cover of its May catalog.
Mobile commerce, or m-commerce, has experienced blindingly rapid adoption in the past year or two in the multichannel marketplace. Along with the rise
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by Curt Barry
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