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With the allure of deep discounts, “door-buster” promotions and extended store hours, shoppers visited more stores and spent more money across the days of Thanksgiving Day and Black Friday than they did last year. However, sales rose only 2.3%.
[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage] Mobile Visits Grow, but Revenue Explodes: Thanksgiving Day Sales on Smartphone-optimized Websites up 258% (via PR Newswire) PITTSBURGH, Nov. 30, 2013 /PRNewswire/ — Branding Brand, the leading mobile commerce platform to top retailers, today announced the results of its Mobile Commerce Index for Thanksgiving Day, which […]
U.S. retailers and brands who use Borderfree’s platform saw their online same-store sales to international consumers rise 50% this Black Friday compared to last year, according to information provided by the global ecommerce technology provider.
Record-setting Thanksgiving Day ecommerce sales set the stage for a record Black Friday with online sales growing 18.9% over the same period last year, according to the the IBM Digital Analytics Benchmark. The biggest surge came from mobile sales which reached 21.8% of total online sales for Black Friday, a 43% increase.
Integrated shopping trends have ruled the day – and night – as Shop Your Way members and customers took advantage of more options to get doorbuster savings at Sears for Thanksgiving Day and Black Friday 2013.
Ecommerce sales reached $1.93 billion on Black Friday, an increase of 39% over Black Friday 2012, according to Adobe Digital Index 2013 online shopping data.
Thanksgiving Day became a $1 billion ecommerce sales day. Actual sales came in at $1.062 billion, according to the Adobe analysis based on 180 million visits to more than 1,000 U.S. retail websites.
Walmart.com processed nearly 400 million page views on Thanksgiving Day, including customers who used mobile devices and tablets.
A recent survey of nearly 1,000 merchants has found that Black Friday and Cyber Monday might not be a major success in terms of sales for some retailers. In fact, according to the survey from Newtek Business Services, 70% believe their sales on Black Friday and Cyber Monday will remain unchanged compared to 2012 sales.
For the holiday season-to-date, $18.9 billion has been spent online using desktop computers, marking a 14% increase versus the corresponding days last year. comScore says that trend will continue through the end of the holiday season.