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News ARCHIVE

INTERNATIONAL: Lands’ End winks at German ruling  Jan 01, 2000 10:30 PM By Peter Girard

Lands’ End has turned a rebuke from German courts into a sales pitch. In September, Germany’s highest court ruled that the apparel cataloger was violating

Buying American in Japan  Jan 01, 2000 10:30 PM By Peter Girard

Cheerios and Dr. Pepper, not to mention other U.S. packaged goods, have enabled Chuck and Kelly Grafft to create a $7 million business in Japan. Their

In search of CRM  Jan 01, 2000 10:30 PM By Diane Cyr

It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’

Executive Greetings greets changes  Jan 01, 2000 10:30 PM By Mark Del Franco

When San Francisco buyout firm Behrman Capital became the majority shareholder in $110 million Executive Greetings in September, it announced that the

ONLINE SERVICE: Cultivating super cyber reps  Jan 01, 2000 10:30 PM By Mark Del Franco

What to look for in your e-mail service repsWhen assigning staff to answer queries and solve customer problems via e-mail, think twice before giving your

ONLINE MARKETING: BATTLE FOR E-DOMINION  Jan 01, 2000 10:30 PM By Mark Del Franco

Diverse arsenal helps catalogers take on the `dot-coms’When e-commerce began heating up five years ago, many pundits felt catalogers had the edge over

BUSINESS-TO-BUSINESS: More ups than downs  Jan 01, 2000 10:30 PM By Mark Del Franco

With a few exceptions, 3Q ’99 looks just like 3Q ’98Of the 12 publicly traded business-to-business catalogers tracked by Boston-based investment bank

Bank tries to get casualwear right  Jan 01, 2000 10:30 PM By Paul Miller

Last May, when Timothy Finley announced his retirement as CEO of menswear cataloger/retailer Jos. A. Bank Clothiers, he said in a statement that the $187.2

Can wine be fruitful?  Jan 01, 2000 10:30 PM By Peter Girard

In November, two Internet wine merchants, Wine.com and Send.com, announced huge infusions of venture capital totaling $90 million. A third marketer, WineShopper.com,

E-MAIL CREATIVE: Getting your e-mails read  Jan 01, 2000 10:30 PM By Moira Pascale

According to Internet consulting firm Fry Multimedia, more than 20% of e-mail recipients made a purchase after reading an e-mail promotion. But as more






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