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In September, multititle mailer Hanover Direct plans to roll out Encore, an apparently successful catalog it tested earlier this year. Encore sells products
Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.-
Gifts mailer to debut b-to-b promotions WebsiteAlthough Rye, NY-based Lillian Vernon can trace wholesaling back to its roots in the early 1950s, few are
One Annual Catalog Awards judge sums up the panel’s overall reaction to Northwest River Supplies’ Silver Award-winning Spring 1998 catalog of paddlesports
You might expect a cataloger of industrial optical equipment to have an eye-catching cover, and the Gold Award-winning Edmund Scientific does not disappoint.
Micro Warehouse shuts Savebynet.com’s cyberdoorsSmart companies know when to say when. And in August, $2.2 billion computer marketer Micro Warehouse,
As several of the judges note, the creators of the Cottura catalog clearly love the maiolica ceramics sold within its pages. But enthusiasm alone does
Mountain Travel-Sobek, like its competitor and Silver Award winner Backroads, celebrates an anniversary with its 1999 catalog. Mountain Travel-Sobek turns
Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.