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News ARCHIVE

Beating the Publicity Drum  Mar 01, 2001 10:30 PM By Shayn Ferriolo

You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re missing out on a prime business

CATALOG AGE TOP TEN  Mar 01, 2001 10:30 PM By MCM staff

A Touch of Irish In honor of St. Patrick’s Day, Catalog Age presents the country’s top catalogs selling Gaelic-themed merchandise. Cashs of Ireland Creative

Burpee Reaps Garden.com Assets  Mar 01, 2001 10:30 PM By Moira Cotlier

`New names will lead us to a new universe of customers’ Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

Make the Most of Every Channel  Mar 01, 2001 10:30 PM By Sam J. Young

A promotion in one channel – catalog, Website, or retail – may spur sales in anotherManaging a multichannel business in today’s competitive environment

Behind the Demise of SelfCare  Mar 01, 2001 10:30 PM By MCM staff

The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a

Behind the Demise of SelfCare  Mar 01, 2001 10:30 PM By MCM staff

The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

cybercritic  Mar 01, 2001 10:30 PM By MCM staff

It’s not just how you cook but also how you look. This month, The Cybercritic reviews Websites selling chef apparelNew Chef Reviewed Jan. 5, 4 p.m., Explorer

Mergers & Acquisitions  Mar 01, 2001 10:30 PM By Mark Del Franco

With five acquisitions, networking solutions provider Black Box Corp. was the busiest deal maker of the quarter. The economy may have stalled, but catalog-related

Global Gifts Niche Emerges in Print  Mar 01, 2001 10:30 PM By Shayn Ferriolo

It is a small world after all: Two catalogs selling gifts made by artisans throughout the world recently debuted. Eziba.com dropped its first catalog






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