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LIST ROUNDTABLE: List firms in the crystal ball  May 01, 2000 9:30 PM By MCM staff

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals

FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies  May 01, 2000 9:30 PM By MCM staff

Reviewed March 15, noon, Explorer 4.5 (www.prls.com)peerless claims to have everything for a restaurant “from design through installation.” What a shame

MULTICHANNEL MARKETING: Late to the plate Web newbies now playing catch-up  May 01, 2000 9:30 PM By Mark Del Franco

When $1.1 billion cataloger/retailer Williams-Sonoma went live with its Website in November 1999, it figured its brand name would attract shoppers. And

FOCUS: RESTAURANT SUPPLIES – boxer northwest  May 01, 2000 9:30 PM By MCM staff

Reviewed March 14, 10:00 a.m., Explorer 4.5 (www.boxernw.com)although Boxer Northwest clearly understands the key elements to becoming a successful online

Office Products: trends analysis  May 01, 2000 9:30 PM By Paul Miller

The office products catalog business just ain’t what it used to be. Having had their margins squeezed tighter and tighter by rapidly mounting competition

BUSINESS-TO-BUSINESS: The business of selects  May 01, 2000 9:30 PM By Peter Girard

The list selections many b-to-b renters are looking forUnlike consumer catalogers, business-to-business mailers are often looking beyond recency, frequency,

GETTING PERSONAL: …with Tracy Carpentier  May 01, 2000 9:30 PM By Tracy Carpentier

Tracy Carpentier is vice president/general manager of industrial signage catalog Seton Name Plate, based in Branford, CT.Q: What was your career path

BUSINESS-TO-BUSINESS  May 01, 2000 9:30 PM By MCM staff

KATIE MULDOON: I’ve noticed only one major creative trend in business-to-business catalogs lately: varnished covers. Many business mailers are applying

Bloomie’s takes trends to the market  May 01, 2000 9:30 PM By Peter Girard

Bloomingdale’s By Mail (BBM) wants to be first again. In 1991 it was the first major department store catalog to launch independently of its parent store,

BUSINESS-TO-BUSINESS  May 01, 2000 9:30 PM By Mark Del Franco

Launched just eight years ago, Lands’ End’s corporate sales division now accounts for more than 10% of the apparel cataloger’s $1.32 billion in annual






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