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BUSINESS-TO-BUSINESS: Slipping a bit  Apr 01, 2000 10:30 PM By Mark Del Franco

Fewer grow bottom line compared to previous yearSales of technology equipment to small and midsize businesses gave a fourth-quarter boost to many of the

FOCUS: BABY PRODUCTS – hanna andersson  Apr 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)plenty of “experts” say that a splash page is critical to establishing your brand online,

CELEBRITIES SELL OUT  Apr 01, 2000 10:30 PM By MCM staff

Not content with being an acclaimed comedienne, Tracey Ullman has become an entrepreneur as the chairwoman/cofounder of Purpleskirt.com. This online boutique

INVENTORY MANAGEMENT: Counting on accuracy  Apr 01, 2000 10:30 PM By Mark Del Franco

Cycle counts can give you a better handle on your inventory statusMany catalogers view shutting down their warehouse operations once or twice a year to

LEGISLATIVE ROUNDUP: Internet bills mount  Apr 01, 2000 10:30 PM By Paul Miller

And USPS rate case could revive interest in postal reform billConsumer privacy, particularly as it relates to the Internet, is among the more heated issues

MANAGEMENT SOFTWARE REVIEW: Programmer’s Paradise, on MACS  Apr 01, 2000 10:30 PM By Vito Legrottaglie

Programmer’s Paradise purchased its MACS software from Delray Beach, FL-based Smith-Gardner in April 1997. The Shrewsbury, NJ-based cataloger uses an

Making the most of the off-season  Apr 01, 2000 10:30 PM By Peter Girard

For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical

Gaiam works to own the `LOHAS’ market  Apr 01, 2000 10:30 PM By Peter Girard

Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles

FOCUS: BABY PRODUCTS – the natural baby catalog  Apr 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child

CIRCULATION STRATEGIES: Keeping their books in print  Apr 01, 2000 10:30 PM By Jane E. Zarem

Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions






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