Directing reader attention  Nov 01, 2000 10:30 PM By MCM staff

What constitutes good eyeflow in a catalog? KATE BOWLES: From a copy perspective, good eyeflow is all about hierarchy – offering texts of various sizes

USPS: IT COULD BE WORSE  Nov 01, 2000 10:30 PM By Paul Miller

Postmaster general counting on catalogs, parcels for growth Already unpopular among mailers thanks to a substantial postage increase looming for January,

MAILING PLANS  Nov 01, 2000 10:30 PM By Paul Miller

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its

MARKET SEGMENTS  Oct 01, 2000 9:30 PM By Shayn Ferriolo

Back-to-school report Targeting students for seasonal gains An estimated 52 million students will be enrolled in kindergarten through grade 12 this year,

CATALOG MANAGEMENT SOFTWARE  Oct 01, 2000 9:30 PM By Paul Miller

Wizard parent goes poof Haven Corp., publisher of Mail Order Wizard, suddenly closes Haven Corp., which published the catalog management software programs

Crystal-ball time  Oct 01, 2000 9:30 PM By Sherry Chiger

In 1986, then-chairman of General Motors Roger Smith said, “By the turn of this century, we will live in a paperless society.” I don’t know about you,

backword  Oct 01, 2000 9:30 PM By MCM staff

A questionable reply We’ve all been hearing about how important it is to provide good customer service – especially in the relatively uncharted waters

POSTAL  Oct 01, 2000 9:30 PM By Paul Miller

USPS MAY POST A LOSS Could set stage for additional rate hikes A month before the end of the USPS’s fiscal year 2001, Postmaster General William Henderson

HOLIDAY MAILINGS  Oct 01, 2000 9:30 PM By MCM staff

Better late than early? Timing is tricky when ordering holiday names This season, catalogers and list pros agree: Mailers want their lists later, and

backword  Oct 01, 2000 9:30 PM By MCM staff

An e-mail service star After shopping around for a watch for months, an employee of Catalog Age’s parent company finally found one she wanted in a spring

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