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News ARCHIVE

List Watch: Dealing From a Card Deck  Feb 01, 2001 10:30 PM By Jane Zarem

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles

Hooked on the Catalog Habit  Feb 01, 2001 10:30 PM By MCM staff

Nearly 100 years ago, many growing communities in the U.S. viewed the mail order catalog as a villain stealing money from local businesses. Some – including

Testing…One, Two, Three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both

I. Bits: FOOFOO, WE HARDLY KNEW YE  Feb 01, 2001 10:30 PM By MCM staff

As this is the first issue of the new year, we decided to honor those companies featured in I.Merchant articles last year that did not survive long enough

Going Postal on Postal Workers  Feb 01, 2001 10:30 PM By Jim Chaput

The rising postal rates and spotty service you complain about in the December cover story “You’ve Got (Late) Mail” are caused by poor personnel management

I. Bits: BETTER LUCK NEXT YEAR  Feb 01, 2001 10:30 PM By MCM staff

On Dec. 30, one month prior to the Super Bowl, The Gift Exchange (www.TheGX.com) launched three Websites selling food packages licensed by the Baltimore

I.Bits: STARRY SITES  Feb 01, 2001 10:30 PM By MCM staff

Restaurants have the Michelin guide. I.merchants have The @Plan Institute for Online Commerce E-Performance Report. Released quarterly, the report grants

Testing… one, two, three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

When it comes to assessing the impact of your e-mail, your customer is a better judge than your managerWhat’s wrong with this scenario? Immediately after

Corporate Greetings Greets Promo Market  Feb 01, 2001 10:30 PM By Paul Miller

You’d expect a catalog named Corporate Greetings to sell primarily corporate greeting cards. But cards make up just two spreads of the 20-page debut Corporate

Happy New Millennium!  Jan 01, 2001 10:30 PM By Sherry Chiger

For the past year or so I have been moaning to anyone who would listen (and to more than a few who wouldn’t) that 2000 was not the first year of the millennium.






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