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News ARCHIVE

AOL plays dress-up with catalogers  Nov 01, 1999 10:30 PM By Moira Pascale

America Online (AOL) is now a fashion adviser, much to the benefit of apparel catalogers. The Dulles, VA-based Internet service provider has launched

Let’s face it: We’re destroying the earth  Nov 01, 1999 10:30 PM By MCM staff

It wasn’t until I moved from the East Coast to Oregon that I realized the effects of clear-cutting old-growth forests. Living near the glorious Cascade

Upselling magazine subscriptions.  Nov 01, 1999 10:30 PM By Mark Del Franco

Training your order-takers to upsell customers is a basic sales technique. But some catalogers now have their customer service representatives (CSRs)

INTERNET TAXATION: Yes to tax reform  Nov 01, 1999 10:30 PM By Shannon Oberndorf

But government commission has yet to discuss types of changesTime is running out for the Advisory Commission on Electronic Commerce (ACEC). The government-appointed

Battle of the band suppliers  Nov 01, 1999 10:30 PM By Peter Girard

Stan Werbin, owner of Lansing, MI-based Elderly Instruments, remembers when competition among retail and catalog marketers of musical instruments in regional

Dang, that was fast!  Nov 01, 1999 10:30 PM By MCM staff

Last month we profiled a new catalog titled Coastal Home. This month we’re dismayed to report it has already folded. It seems the company that launched

Benchmark 1999: Merchandising  Nov 01, 1999 10:30 PM By MCM staff

This year the Catalog Age Benchmark Report on Merchandising reveals some surprising results. For instance, catalogers are sourcing and buying earlier

extranet, extra sales  Nov 01, 1999 10:30 PM By Brian Santo

Giving select customers access to specialized sections of your site is true one-to-one marketing in actionAs customer demand for better, more targeted

CLOSE-UP: HENRY SCHEIN – Scheining Knight?  Nov 01, 1999 10:30 PM By Diane Cyr

The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably

“What should I look for in site-building software?”  Nov 01, 1999 10:30 PM By MCM staff

This month’s experts – John Abbott of Turnaround Computing and Vivian Zottola of Worldweb.net-answer the questionRegardless of whether you can afford






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