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News ARCHIVE

TECHNOLOGY: Getting personal online  May 01, 2000 9:30 PM By Charlie Fletcher

Customized sites keep users coming backAs competition grows increasingly fierce, more Web catalogers are using online resources to personalize their sites.

Martha gets catty  May 01, 2000 9:30 PM By MCM staff

Does Martha Stewart never rest? Even while enjoying herself, the domestic doyenne is busy cooking up new catalog products. Stewart reportedly revealed

WAREHOUSES: An ounce of prevention  May 01, 2000 9:30 PM By Mark Del Franco

Regular equipment audits and inspections can reduce repair costsAs anyone who owns a car knows, regularly inspecting and maintaining an auto is much cheaper

LIST ROUNDTABLE: List firms in the crystal ball  May 01, 2000 9:30 PM By MCM staff

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals

FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies  May 01, 2000 9:30 PM By MCM staff

Reviewed March 15, noon, Explorer 4.5 (www.prls.com)peerless claims to have everything for a restaurant “from design through installation.” What a shame

MULTICHANNEL MARKETING: Late to the plate Web newbies now playing catch-up  May 01, 2000 9:30 PM By Mark Del Franco

When $1.1 billion cataloger/retailer Williams-Sonoma went live with its Website in November 1999, it figured its brand name would attract shoppers. And

Office Products: trends analysis  May 01, 2000 9:30 PM By Paul Miller

The office products catalog business just ain’t what it used to be. Having had their margins squeezed tighter and tighter by rapidly mounting competition

Babyshoe takes a big step  Apr 01, 2000 10:30 PM By Charlie Fletcher

When you sell gift items exclusively for newborns, you’re likely to have less repeat business than if you sell, say, women’s apparel or fishing gear.

MULTICHANNEL MARKETING: Wine Enthusiast hooks up  Apr 01, 2000 10:30 PM By Paul Miller

Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for

FOCUS: BABAY PRODUCTS – ibaby.com  Apr 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything






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