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News ARCHIVE

From b-to-b supplier to partner, via the Web  Aug 01, 2000 9:30 PM By Robert J. Murray

In the business-to-business world, the World Wide Web is one of the most lucrative opportunities for growth to come along in years. According to Forrester

BANKRUPTCY PROTECTION: Frederick’s files Chapter 11  Aug 01, 2000 9:30 PM By Paul Miller

Despite filing, no layoffs or cutbacks are plannedAlthough Frederick’s of Hollywood filed for Chapter 11 bankruptcy protection last month, catalog vice

Mailers: USPS overstates contingency needs  Aug 01, 2000 9:30 PM By Paul Miller

How much of a contingency budget is too much? That question was at the heart of recent testimony in the current postal rate case.In testimony filed in

DMA catalog members dropping  Jul 01, 2000 9:30 PM By Paul Miller

The number of catalog companies that belong to the Direct Marketing Association has decreased less than 6% over the past three years. But while catalogers

Web marketing is Kids Stuff  Jul 01, 2000 9:30 PM By Paul Miller

A year ago, the Website of $16.7 million children’s products mailer Kids Stuff was still in the conceptual stage. But by the first quarter of 2000, the

Being a leader in dot-com times  Jul 01, 2000 9:30 PM By Sydney Klevatt

It’s a dot-com world, incredibly fast-paced and ever-changing. And as a result, traditional catalogers are being threatened by new competition that doesn’t

at deadline  Jul 01, 2000 9:30 PM By MCM staff

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy

LEGISLATION: No Internet taxes till ’06?  Jul 01, 2000 9:30 PM By Paul Miller

House approves ‘Net tax ban legislation; next stop is the SenateThe first hurdle in extending the Internet sales tax ban to October 2006 has been cleared.

BUSINESS-TO-BUSINESS: Outbound efforts pay off  Jul 01, 2000 9:30 PM By Mark Del Franco

Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field

Herb farmers’ adventures in multichannel  Jul 01, 2000 9:30 PM By Shayn Ferriolo

You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees






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