News ARCHIVE

The 10 Best Catalog Loyalty Tools  Jun 01, 1999 9:30 PM By MCM staff

We won’t waste your time nattering on about why creating customer loyalty is so important, and why loyalty programs are critical. If you’ve made it this

The 10 BEST Customer Service Developments  Jun 01, 1999 9:30 PM By Liz Kislik

Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange

How are we doing?  Jun 01, 1999 9:30 PM By Paul Miller

Much like their consumer catalog counterparts, many business-to-business catalogers continually research their markets, contacting customers to see if

Home Depot ProBook prints in 25 versions  Jun 01, 1999 9:30 PM By Paul Miller

Hardware retail giant Home Depot has 800 stores nationwide, so why should it settle for just one version of its ProBook catalog? Since launching the business-to-business

Buying an online presence  Jun 01, 1999 9:30 PM By Mark Del Franco

For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero.

Tool Crib’s high-powered spin-off  Jun 01, 1999 9:30 PM By Paul Miller

Tool cataloger Tool Crib of the North began selling the DeWalt brand of professional power tools in 1992. Today, the product line represents 5% of the

Co-op promotions go high tech  Jun 01, 1999 9:30 PM By Shannon Oberndorf

With all the talk about driving Website traffic and generating leads, it’s no wonder that a new marketing concept that promises to do both-endorsed e-mail-has

new Web catalogs  Jun 01, 1999 9:30 PM By MCM staff

Guess? to encourage Web surfers to buy from its new Website, Guess?, the Los Angeles-based casual apparel manufacturer/retailer, is offering free second-day

The 10 BEST Catalog Products  Jun 01, 1999 9:30 PM By Melissa Dowling

For certain, cataloging is a merchandise-driven business. Who hasn’t heard about the brilliant product idea that launched a successful mail order enterprise,

Hopping into the bed market  Jun 01, 1999 9:30 PM By Brian Santo

It’s an obvious jump from selling a $599 down comforter to selling a $12,463 hand-built Tudor bed. At least it was for Freeport, ME-based Cuddledown of






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