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News ARCHIVE

Testing…One, Two, Three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both

I. Bits: FOOFOO, WE HARDLY KNEW YE  Feb 01, 2001 10:30 PM By MCM staff

As this is the first issue of the new year, we decided to honor those companies featured in I.Merchant articles last year that did not survive long enough

New Lists  Jan 01, 2001 10:30 PM By MCM staff

MARKETSHARE HOME The Marketshare Home Furnishings Home Decorating file has more than 9 million buyers from more than 200 sources including home decorating

New Lists  Jan 01, 2001 10:30 PM By MCM staff

DOWN HOME IN NORTH CAROLINA The subscriber list from Our State: Down Home in North Carolina has more than 67,000 individuals who like to be updated about

New Lists  Jan 01, 2001 10:30 PM By MCM staff

PRICECUTTER.COM The names of buyers from PriceCutter.com’s Website and its 55-page mail order catalog are now available for rental through Millard Group.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

BETTY CROCKER The 325,000 mail order buyers from the Betty Crocker catalog from General Mills Corp. are now available as a new list from Madison Direct

New Lists  Jan 01, 2001 10:30 PM By MCM staff

EQUINE TIMES Equine Times, the official publication of many horse clubs and associations throughout the Midwest, has made its subscriber list available

New Lists  Jan 01, 2001 10:30 PM By MCM staff

TEACHERS BY NAME This list has the names of more than 2 million teachers of day care, pre-kindergarten and kindergarten who are selectable by income and

CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

LAFEMME SHOP The buyers from LeFemme Shop have purchased cosmetics and skincare products via direct mail. The list contains the names of more than 50,000






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