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FOCUS: BABY PRODUCTS – the natural baby catalog  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child

Y2K merchandise scored big in ’99  Mar 01, 2000 10:30 PM By Peter Girard

Even if your catalog didn’t peddle Y2K-themed candles, champagne flutes, or collectibles, millennial merchandise was ubiquitous in 1999. But did it sell?

DIVESTITURES: SHAKEUP AT RIVERTOWN  Mar 01, 2000 10:30 PM By Moira Pascale

President Donna Avery resigns; four titles to closeRivertown Trading Co. has undergone what some might call a millennial makeover. Donna Avery, president

Colorful word images that still SELL  Feb 01, 2000 10:30 PM By Herschell Gordon Lewis

I’m rich with wristwatches. I have a Patek-Philippe, a Rolex, a Breitling, a Baum & Mercier, a Universal, even a Casio. The one watch I no longer have

INTERNATIONAL: Going worldwide via the Web  Feb 01, 2000 10:30 PM By Shannon Oberndorf

The overseas Internet markets to watchThe World Wide Web is rapidly living up to its name. Of the 158.5 million people now online worldwide, more than

Micro Warehouse sold  Feb 01, 2000 10:30 PM By MCM staff

To hear Jerome York tell it, the pending acquisition of $2.22 billion computer cataloger Micro Warehouse by an eclectic group of investors is little more

INTERNATIONAL: EU moves ahead on e-commerce law  Feb 01, 2000 10:30 PM By Shannon Oberndorf

On Dec. 7, the 15 nations of the European Union (EU) agreed on an e-commerce law that would create a single set of Internet transaction guidelines. Now

OFF ONTO THE SHELF & THE WEB  Feb 01, 2000 10:30 PM By MCM staff

Can’t afford a six-figure, customized Web design? Off-the-shelf software may be a viable alternativeWhen Catalog Music Corp. decided to create a Website

vying to be TOP DOG  Feb 01, 2000 10:30 PM By Leslie Goff

The online division of cataloger/retailer PetSmart is trying to lead the pack of online pet storesWhat makes a category killer in a crowded e-commerce

BENCHMARK 2000 MARKETING  Feb 01, 2000 10:30 PM By MCM staff

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take






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