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Some catalogers worry that their Websites will cannibalize their mainstay business. Business-to-business mailer Transcat is hoping that its site will
Justus Bauschinger and Stephen Singer, the founders of collectibles catalog Lilliput Motor Co., no longer suffer from the empty-nest syndrome. This past
RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among
Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.
An ideal time for business-to-business catalogers to find customers is when companies start their businesses. But by the time most b-to-b mailers reach
What do you get when you combine a mother in marketing, a father in cataloging, and a need for children’s bedroom furniture? Kid Territory, a catalog
Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations
J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its 74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J.
Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing
I received a recent issue of Catalog Age that included an advertisement for the List Technology Systems Group. The ad was meant to be lighthearted and