FOCUS: BABY PRODUCTS –  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 ( offshoot of, an online community for women, iBaby bills itself as “the baby everything

LIST MANAGEMENT: Should you take it outside?  Mar 01, 2000 10:30 PM By Peter Girard

Outsourcing list management vs. handling it inhouseFeb. 28 marked the end of an era for personalized gifts cataloger Lillian Vernon. The $264 million

CIRCULATION STRATEGIES: Keeping their books in print  Mar 01, 2000 10:30 PM By Jane E. Zarem

Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions

APPAREL: market leaders – L.L. BEAN  Mar 01, 2000 10:30 PM By MCM staff

For decades, everyone wanted to be as good as L.L. Bean. But over the past three years or so, Bean hasn’t been getting as many accolades as it used to.

MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart  Mar 01, 2000 10:30 PM By Randy Dow

Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing

Mow betta blues  Mar 01, 2000 10:30 PM By MCM staff

Spring has barely sprung, and we’re already dreading mowing the lawn. But thanks to Hammacher Schlemmer, we may not have to – if we shell out $700 for

ONLINE AUCTIONS: Going once, going twice…  Mar 01, 2000 10:30 PM By Paul Miller

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming


Online marketers, Red Envelope launch print catalogsWhile many catalogers see their future in e-commerce, two online marketers are looking in the

INTERNATIONAL: New list rules for Britannia  Feb 01, 2000 10:30 PM By Peter Girard

U.K.’s Data Protection Act makes overseas mailings trickierOn March 1, when the U.K.’s Data Protection Act (DPA) takes effect, one of Europe’s largest

WEB MARKETING: In search of search engines  Feb 01, 2000 10:30 PM By Moira Pascale

How to ensure effective placement on Internet search enginesNow that you’ve built your Website, will they come? They might, if your site receives prominent

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