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News ARCHIVE

Appearance counts  Oct 01, 1998 9:30 PM By Paul Miller

The urge to use one’s creative license is rarely the driving force of a business-to-business catalog redesign. Catalogers view a redesign as another tool

Merchandising  Oct 01, 1998 9:30 PM By MCM staff

They say that behind every great catalog is a great merchant-many of whom are the owners or founders of the company. In fact, 48% of the participants

Mining new niches  Oct 01, 1998 9:30 PM By Shannon Oberndorf

Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog

Fingerhut’s Hispanic push  Oct 01, 1998 9:30 PM By Lynn Dougherty

After trimming circulation of its general merchandise catalog last year to bolster flat profits, Fingerhut is in a heavy growth mode. The $1.5 billion

How far should you take digital production?  Oct 01, 1998 9:30 PM By Dennis Meyer

Better, faster, cheaper.” We’ve all heard such promises about what technological advances can do for us-especially in catalog production. And in the race

Cornerstone’s next step  Oct 01, 1998 9:30 PM By Peter Girard

The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired

Growing pains  Oct 01, 1998 9:30 PM By Diane Cyr

It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in

Missing out on school uniform sales  Oct 01, 1998 9:30 PM By MCM staff

New market opportunities don’t come along every day. Yet one that’s been available for more than a year isn’t drawing many takers. The market is students

Made in Japan, marketed in U.S.  Oct 01, 1998 9:30 PM By MCM staff

An estimated 839,000 Japanese-Americans live in the U.S. today, up 4.2% from 1990, according to New York marketing agency Kang & Lee. And that number

Cover  Oct 01, 1998 9:30 PM By MCM staff

INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor






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