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News ARCHIVE

Cornerstone’s next step  Oct 01, 1998 9:30 PM By Peter Girard

The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired

Missing out on school uniform sales  Oct 01, 1998 9:30 PM By MCM staff

New market opportunities don’t come along every day. Yet one that’s been available for more than a year isn’t drawing many takers. The market is students

Growing pains  Oct 01, 1998 9:30 PM By Diane Cyr

It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in

Cover  Oct 01, 1998 9:30 PM By MCM staff

INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor

Lessons from Christmases past  Oct 01, 1998 9:30 PM By Peter Girard

Rosalie Blood is vice president/general manager of Delray Beach, FL-based Blood’s Hammock Groves, a cataloger/retailer of fresh oranges, grapefruit, and

Determining the value of an online buyer  Oct 01, 1998 9:30 PM By Lynn Dougherty

It’s fundamental: A list’s source-essentially, how the names were obtained-affects that list’s performance. For catalogers, “direct mail-generated names

Cool description or enthusiasm?  Oct 01, 1998 9:30 PM By Herschell Gordon Lewis

Assuming your database is reasonably accurate, you also can assume that the people to whom you send your catalog-be it consumer or business-are getting

Omaha Steaks cooks up corporate sales  Oct 01, 1998 9:30 PM By MCM staff

In the two years since Omaha Steaks began building up its corporate sales unit, the $200 million-plus food cataloger’s business-to-business sales have

Moore Medical returns to health  Oct 01, 1998 9:30 PM By MCM staff

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market

Made in Japan, marketed in U.S.  Oct 01, 1998 9:30 PM By MCM staff

An estimated 839,000 Japanese-Americans live in the U.S. today, up 4.2% from 1990, according to New York marketing agency Kang & Lee. And that number






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