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News ARCHIVE

Moore Medical returns to health  Oct 01, 1998 9:30 PM By MCM staff

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market

LIVIN’ LARGE  Oct 01, 1998 9:30 PM By Mark Del Franco

So what if the stock market tanks? Who cares if the White House is in crisis? Numerous catalogers are still confident that more people will want to spend

Vanity 800s in peril  Oct 01, 1998 9:30 PM By MCM staff

If you think your vanity 800-number is protected under trademark laws, think again. In mid-July, a New Jersey District Court dismissed liquor cataloger

First in phone service  Oct 01, 1998 9:30 PM By Mark Del Franco

Catalog call centers are the fastest to “live answer” incoming calls-at least according to a survey published in the August issue of “Service Level Newsletter,”

Appearance counts  Oct 01, 1998 9:30 PM By Paul Miller

The urge to use one’s creative license is rarely the driving force of a business-to-business catalog redesign. Catalogers view a redesign as another tool

Coach, Holiday Preview 1997  Sep 01, 1998 9:30 PM By Melissa Dowling

Elegant, timeless, seasonless.” That’s how one judge describes the cover of the Silver Award-winning Coach catalog, yet such adjectives could also be

Crutchfield, Winter/Spring 1998  Sep 01, 1998 9:30 PM By Sherry Chiger

Crutchfield knows that it must compete not only with other catalogers of car stereos and home electronics but also with neighborhood stereo dealers and

Design Toscano goes to Faire  Sep 01, 1998 9:30 PM By Mark Del Franco

In Design Toscano’s catalog of European reproductions for the home and garden, the merchandise includes a number of Italian Renaissance statues and wall

Harry and David, Christmas 1997  Sep 01, 1998 9:30 PM By Sophia Burke

From the outset, with its front cover presentation of a Royal Riviera pear decorated as a violin, the Harry and David Christmas 1997 catalog plays its

Backroads, 1998 Distinctive Bicycling Vacations  Sep 01, 1998 9:30 PM By Sophia Burke

The awe-inspiring landscapes and sensuous copy of the Backroads 1998 catalog is enough to whet the appetite of explorers and couch potatoes alike. The






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