Why Merchants Need to Test Daily Deals

Apr 14, 2011 12:21 AM  By

From Groupon to Rue La La, the “daily deal” craze seems to be sweeping the Internet.

You may be buying local offers from LivingSocial.com or looking for a deal on housewares from One King’s Lane, but have you, as a retail marketer, tested the waters with a daily-deal site?

Multichannel Merchant senior writer Tim Parry caught up with Jess Swain, director of brand strategies for DealPulp.com, at the inaugural Daily Deal Summit in New York on April 6.

In this video, Swain explains that the benefits of a daily-deal partnership is more than just a way for merchants to clear out overstocks.