Bauer books don `leather’ jacket  Dec 01, 2000 10:30 PM By Shayn Ferriolo

Special varnish adds attention-grabbing texture to fall catalog coverLeather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s


Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days

CATALOG DELIVERY  Dec 01, 2000 10:30 PM By Paul Miller

YOU’VE GOT (LATE) MAIL `Cruddy’ pockets mar otherwise good service Maybe it’s the nationwide labor shortage affecting the postal workforce, or perhaps

Catalogs drive Web traffic  Nov 01, 2000 10:30 PM By MCM staff

New study confirms that mailings boost online visits Many catalogers suspected as much, but a new consumer study confirms it: A print catalog is the most

heavenly treasures  Nov 01, 2000 10:30 PM By MCM staff

this site boasts some nice features, but there is definitely room for improvement. On the home page, you’ll find a search engine where you can look for

FULFILLMENT Last-minute gift-wrapping tips  Nov 01, 2000 10:30 PM By Mark Del Franco

Are you ready for the holiday order crush? Given the problems that some catalogers and Web marketers had forecasting inventory needs and fulfilling holiday

Budget busters  Nov 01, 2000 10:30 PM By Shayn Ferriolo

This month’s question What was your biggest budget expenditure this year? This month we called on small catalogers to put their mouths where their money

ashford  Nov 01, 2000 10:30 PM By MCM staff

sophistication abounds throughout this site. The graphics are so crisp, they all but burst with three-dimensional detail. The clarity allows you to see

Naming names  Nov 01, 2000 10:30 PM By MCM staff

A few years ago, we printed some prominent catalog company names and how our computer software spell-check prefers to rename them. Since it’s almost finally

CONSOLIDATION  Nov 01, 2000 10:30 PM By Paul Miller

NEBS to trim down B-to-b mailer hopes to save $1.1 million After buying several complementary business supplies catalogers during the past few years -

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