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News ARCHIVE

Norm Thompson bullish on recycled paper  Aug 01, 2000 9:30 PM By Paul Miller

In the November 1999 issue of Catalog Age, Norm Thompson president Becky Jewett wrote in an Executive Forum column that the apparel and gifts cataloger

CUSTOMER SERVICE: Multichannel service strategies  Aug 01, 2000 9:30 PM By Liz Kislik

Hiring and training the best reps for multiple selling channelsPhone calls. E-mails. Online text chats. Faxes. Handwritten letters. Call centers as we

Gearing up for hurricane season  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999′s Hurricane Floyd are battening down the

DEMOGRAPHICS: Setting their sites on seniors  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Catalogers find that older shoppers do buy onlineIf online-usage surveys are to be believed, catalogers that target older consumers need not bother investing

LEGISLATIVE ROUNDUP: No news is good news  Aug 01, 2000 9:30 PM By Paul Miller

Little action on bills expected for rest of yearFew, if any, bills are expected to reach the House or Senate floors in the final months of the 106th Congress.

MANAGEMENT: Getting funding from the top  Aug 01, 2000 9:30 PM By Jane E. Zarem

How to convince upper management to boost your catalog budgetWhile many consumer catalogers are pure direct marketers, business-to-business mailers are

More creations from Wall Street Creations  Aug 01, 2000 9:30 PM By Shayn Ferriolo

For two years, finance-related gifts cataloger Wall Street Creations has been testing a collection called Autographs of Distinction. This product selection

at deadline  Aug 01, 2000 9:30 PM By MCM staff

VIKING’S NELSON CLIMBS TO THE TOP Bruce Nelson, who succeeded the retired Irwin Helford last year as president/CEO of Viking Office Products, was promoted

CATALOG STOCKS RISING – slowly  Aug 01, 2000 9:30 PM By Mark Del Franco

At first glance, the numbers indicate that direct marketing stocks are on a roll: up 64.1% over the past 12 months, much higher than Standard & Poor’s

Instant service: Advantages of real-time messages  Jul 01, 2000 9:30 PM By Charlie Fletcher

As an increasing number of people are choosing to shop online and new dot-com merchants are cropping up every day, the competition for business is hotter






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