Here We Go Again! The Annual Best and Worst of Copy  Jan 01, 2001 10:30 PM By Herschell Gordon Lewis

I’ll admit cheerfully, up-front: This year I’m being very picky. If your print catalog has brilliant ideas, marred by nondescript descriptions, look out.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SHOE EXPRESS The more than 20,000 buyers from the Shoe Express catalog for casual and fashion footwear have specialized shoe sizes ranging from sizes

New Lists  Jan 01, 2001 10:30 PM By MCM staff

GAMECHATTER GameChatter is a free biweekly newsletter from interactive gaming network iEntertainment. This newsletter is sent electronically and via regular

Merch Mishap Gets `Whacked’  Jan 01, 2001 10:30 PM By Moira Cotlier

What seemed like a brilliant merchandising idea at the time turned out to be a production nightmare for Corte Madera, CA-based Restoration Hardware. But

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SAVVY RECREATIONALISTS The Savvy Recreationalists file is a database of direct mail buyers who have purchased merchandise for outdoor activities such

New Lists  Jan 01, 2001 10:30 PM By MCM staff

FISHING LICENSE HOLDERS This newly compiled database features more than 4.2 million fishing license holders compiled from state registration records.

More Praise for Order Forms  Jan 01, 2001 10:30 PM By MCM staff

Regarding “Pushing (Out) the Envelope” (September 2000 issue) about eliminating the order-form envelope to save postage and paper costs, this issue deserves

Mailer Fits Seven Continents in One Book  Jan 01, 2001 10:30 PM By William R. Brett

It’s a big, beautiful world out there. By redesigning its catalog, Wilderness Travel intends to help customers and prospects see more of it.In October,

InStyle Catalog Already Out  Jan 01, 2001 10:30 PM By Moira Cotlier

While cataloger Williams-Sonoma took the plunge into magazine publishing with the recent launch of Taste, fashion and entertainment magazine InStyle launched

New Lists  Jan 01, 2001 10:30 PM By MCM staff

DREAM PRODUCTS There are more than 240,000 buyers of products such as the Universal Ink Jet Refill Kit and the Dual Compartment Thermal Cooler from space

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