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CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.
By adhering to the simple premise that if its customers can grow their businesses faster, it will reap rewards down the line, business forms cataloger
Crate & Barrel has its competition over the proverbial barrel when it comes to product selection, presentation, and organization. “There’s so much stuff
Who knew you could do this with fruit?” asks one judge in regard to the Harry and David Summer 1998 catalog, which tied with Harry and David’s Christmas
Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers
When novelty gifts marketer Archie McPhee launched its Website (mcphee.com) in September 1995, response was “underwhelming,” says Mark Pahlow, president
Your June issue, “101 best ideas of all time,” shows a great deal of thought, and I am sure it was a monumental decision to evaluate the really best ideas.However,
Online book and music superstore Amazon.com might have pioneered the concept of affiliate marketing back in 1996, but everyone’s doing it these days.
A new federal safety law means more schooling for your forklift operators. The Occupational Safety and Health Administration (OSHA) requires workers operating
Without question, selling products and services over the Internet will eventually become as commonplace as walking into a store or placing an order over