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News ARCHIVE

listings  Apr 01, 2001 9:30 PM By MCM staff

NEW LISTS IT PROFESSIONALS The IT Professional Database Masterfile has more than 300,000 names of online course and product buyers. These IT and MIS directors

Musician’s Friend Hits a High Note  Apr 01, 2001 9:30 PM By Mark Del Franco

Cataloger Musician’s Friend and retailer Guitar Center have been making beautiful music together for nearly two years now. Since being acquired by Guitar

CATALOG AGE TOP TEN: Golf Catalogs  Apr 01, 2001 9:30 PM By MCM staff

Golf Catalogs This month, as golfers dust off their clubs and practice yelling we’re listing the top 10 catalogs selling golf equipment. Note: Rankings

backword  Apr 01, 2001 9:30 PM By MCM staff

We Win Some My company, MidwayUSA, a cataloger mailing about 5 million pieces a year, has been subscribing to Catalog Age for many years. I enthusiastically

Getting Personal with…Daryle Scott  Apr 01, 2001 9:30 PM By MCM staff

Daryle Scott is president/CEO/founder of Jacksonville, FL-based Venus Swimwear. Where did you grow up? All over the East Coast. I was an AT&T brat. What

Operations & Management: The ABCs of ABC Slotting  Apr 01, 2001 9:30 PM By Mark Del Franco

Old Glory implemented an ABC slotting program with the help of catalog management system Ecometry. Warehouse management system reports can help you identify

Gold Violin Welcomes Seniors  Apr 01, 2001 9:30 PM By Moira Cotlier

To better target its audience of affluent seniors, Charlottesville, VA-based Gold Violin has partnered with 12 companies, including Procter & Gamble,

Eye on B-to-B: Best-Buyer Plan Keys to Success  Apr 01, 2001 9:30 PM By Karen Kroll

In addition to determining your best customers and calculating the sales increase needed to cover the cost of a best-buyer program, several other factors

ask the experts  Apr 01, 2001 9:30 PM By MCM staff

If you are responsible for online privacy issues in your company, your mantra should be Know, say, do. Know what your company is doing, say what your

Longer School Year, More Revenue?  Apr 01, 2001 9:30 PM By Moira Cotlier

Roughly 2.2 million students today are in public or private school year-round, a 22% increase from 1.8 million students in 1996, according to San Diego-based






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