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News ARCHIVE

MANAGEMENT SOFTWARE REVIEW  Sep 01, 2000 9:30 PM By MCM staff

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management

backword  Sep 01, 2000 9:30 PM By MCM staff

Bean keeps it brief OK, by now we all know that the 88-year-old L.L. Bean is a mail order master. But a recent shopping experience with the venerable

Magellan’s, Fall 1999  Sep 01, 2000 9:30 PM By Sabrina Home

With an A-to-Z offering of nearly every travel item under the sun, crisp graphic images and clever, concise copy, Magellan’s captures the imagination

OPERATIONS  Sep 01, 2000 9:30 PM By Mark Del Franco

Lessons from last Avoiding online fulfillment snafus this holiday season As the 20th-century philosopher George Santayana said, those who do not learn

Crate & Barrel Home Book, Fall 1999  Sep 01, 2000 9:30 PM By Sabrina Home

Pristine product shots balanced against just the right amount of text and white space make the Silver Award-winning book from home gifts and furniture

Jackson & Perkins, New Roses 2000  Sep 01, 2000 9:30 PM By Moira Cotlier

“Color leaps off the page,” noted one judge about the cover of Jackson & Perkins’s New Roses 2000 catalog. The judges loved the catalog’s use of the cover

Modern Farm targeting `sundowners’  Sep 01, 2000 9:30 PM By Moira Cotlier

With the number of farms in the U.S. dwindling – from more than 6 million in 1920 to less than 2 million today, according to research firm Landx – agricultural

LIST ROUNDTABLE  Sep 01, 2000 9:30 PM By MCM staff

Fall/holiday rental activity steady For catalogers, curve balls such as the Olympics, elections, anticipated postal rate hikes, and economic cooling can

FOCUS: MEN’S APPAREL  Sep 01, 2000 9:30 PM By MCM staff

brooks brothers As one might expect from a clothier to the blue-blooded, Brooks Brothers’ site has none of the gimmickry of, say, International Male.

Catalog Copy  Sep 01, 2000 9:30 PM By Herschell Gordon Lewis

Clarity triumphs… as well it should The tumult and shouting have died. The Gold Award winners have their award plaques. Some Annual Catalog Award winners






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