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News ARCHIVE

GAO: Postal Service faces tough times  Dec 01, 1999 10:30 PM By Paul Miller

It’s official: In a report issued in late October, the U.S. General Accounting Office (GAO) states that if the U.S. Postal Service doesn’t find new sources

MERCHANDISE RETURNS: USPS eases `e-turns’  Dec 01, 1999 10:30 PM By Paul Miller

To attract more business from online marketers, on Oct. 29 the U.S. Postal Service launched Electronic Merchandise Return Service (aka Returns@ease).

PERSONALIZATION: Registering for success  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the

LEGISLATION: Bill drives away DMV names  Dec 01, 1999 10:30 PM By Peter Girard

New law requires switch from opt-out to opt-inBeginning in June, marketers’ access to information compiled by state departments of motor vehicles (DMVs)

Flower power  Dec 01, 1999 10:30 PM By MCM staff

For diet and exercise purposes, our bodies are often compared to fruits. Who hasn’t heard of the dreaded “pear” shape, or the less-than-flattering “apple”?

Gaining buying clout  Dec 01, 1999 10:30 PM By Mark Del Franco

`There’s strength in numbers” is much more than a saying to The Mark Group. Since April, the multititle mailer has cut its long-distance telephone costs

Contest triples Spiegel’s response  Dec 01, 1999 10:30 PM By Paul Miller

Spiegel wasn’t playing around with its test-mailing of a game promotion. The general merchandise catalog received triple the response from certain segments

LEAD QUALIFICATION: Before the book mails…  Dec 01, 1999 10:30 PM By Paul Miller

Using questionnaires and phone calls to weed out weak prospectsWith a postage increase expected in 2001 and future paper prices in doubt, prospecting

Benchmark 1999: Critical issues  Dec 01, 1999 10:30 PM By MCM staff

After several years of strong sales, solid profitability, and a thriving economy, catalogers are waiting for the bubble to burst. And a number of them

Hanover opens trade with China  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Hanover Direct plans to make the tag line “Made in China” synonymous with luxury products while providing its catalogs with a new source for Asian-inspired






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