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News ARCHIVE

A time to sell  May 01, 2000 9:30 PM By Shayn Ferriolo

This month’s questionGiven the rise in mergers and acquisitions, are you thinking about merging or selling your business?Naturally, selling any business

Office Products: statistical overview  May 01, 2000 9:30 PM By MCM staff

Like so many other catalog markets, the office products field is tough to track. Incorporating sellers of general business paper products and stationery,

ONLINE PRIVACY: Loss of confidence?  May 01, 2000 9:30 PM By Moira Pascale

DoubleClick’s bad press could hurt e-commerceThe recent hubbub surrounding Internet advertising company DoubleClick literally made online privacy concerns

TECHNOLOGY: Getting personal online  May 01, 2000 9:30 PM By Charlie Fletcher

Customized sites keep users coming backAs competition grows increasingly fierce, more Web catalogers are using online resources to personalize their sites.

Martha gets catty  May 01, 2000 9:30 PM By MCM staff

Does Martha Stewart never rest? Even while enjoying herself, the domestic doyenne is busy cooking up new catalog products. Stewart reportedly revealed

WAREHOUSES: An ounce of prevention  May 01, 2000 9:30 PM By Mark Del Franco

Regular equipment audits and inspections can reduce repair costsAs anyone who owns a car knows, regularly inspecting and maintaining an auto is much cheaper

LIST ROUNDTABLE: List firms in the crystal ball  May 01, 2000 9:30 PM By MCM staff

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals

Borrowing from the masters  Apr 01, 2000 10:30 PM By MCM staff

This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at

BENCHMARK 2000 DATABASE  Apr 01, 2000 10:30 PM By MCM staff

Not all catalogers, it seems, are sold on database marketing. As is to be expected, the larger catalogers that participated in Catalog Age’s 2000 Benchmark

Babyshoe takes a big step  Apr 01, 2000 10:30 PM By Charlie Fletcher

When you sell gift items exclusively for newborns, you’re likely to have less repeat business than if you sell, say, women’s apparel or fishing gear.






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