New Lists  Jan 01, 2001 10:30 PM By MCM staff

AQUARIUM FISH Aquarium Fish magazine features a readership of more than 49,000 hobbyists interested in articles about proper care and accessories for

New Lists  Jan 01, 2001 10:30 PM By MCM staff

FIRE ENGINEERING The names of more than 340,000 professionals who subscribe to Fire Engineering for information about fire fighting equipment and techniques

NEW CATALOGS  Jan 01, 2001 10:30 PM By Shayn Ferriolo

`Chicken Soup’ Goes Gourmet Reading Etc. tested its new catalog locally `so that we could make mistakes on a small scale.’Publishing company HCI Communications

CATALOG DELIVERY  Dec 01, 2000 10:30 PM By Paul Miller

YOU’VE GOT (LATE) MAIL `Cruddy’ pockets mar otherwise good service Maybe it’s the nationwide labor shortage affecting the postal workforce, or perhaps

AT YOUR SERVICE  Dec 01, 2000 10:30 PM By MCM staff

If you’re targeting European Web shoppers, consider making superlative cyberservice your unique selling proposition. A study by Andersen Consulting (

corporate gifts  Dec 01, 2000 10:30 PM By MCM staff

websites Reviewed Oct. 17, 12:30 p.m., Explorer 4.5 Bounding onto the Lands’ End Corporate Sales site through its link on the home page,

Network  Dec 01, 2000 10:30 PM By MCM staff

Defend your site against security breaches with a mix of technology and policyHere’s a statistic you don’t want your customers to know: According to a

No more lavish list promotions  Dec 01, 2000 10:30 PM By MCM staff

Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers

It’s a Small e-World After All  Dec 01, 2000 10:30 PM By Leslie Goff

A redesigned site welcomes consumers to the wonderful world of

JINGLE BELLS IN CYBERSPACE  Dec 01, 2000 10:30 PM By MCM staff

Among consumers who are online, 42% plan to shop on the Web this holiday season. That’s according to an October survey of 1,000 consumers by Deloitte

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