News ARCHIVE

WEB MARKETING: Targeting those senior surfers  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be

Breaking creative rules  Oct 01, 1999 9:30 PM By MCM staff

Before you break the rules of catalog design, you need to understand what they are – and why they workCatalog design has come a long way from the industry’s

LEGISLATION  Oct 01, 1999 9:30 PM By Paul Miller

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer

Benchmark 1999 Production  Oct 01, 1999 9:30 PM By MCM staff

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented

DEMOGRAPHICS: Know thy buyer – Customer profiles differ by medium  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Catalogers pride themselves on knowing the demographics and spending habits of their typical customers. But some marketers with online as well as print

PRODUCTION  Oct 01, 1999 9:30 PM By Shannon Oberndorf

What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger

Production horror stories  Oct 01, 1999 9:30 PM By Moira Pascale

This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources

Growth spurt for Hanna Andersson product line  Oct 01, 1999 9:30 PM By Moira Pascale

Hanna Andersson is giving moms and kids more ways to feel soft and cozy. Beginning with its fall catalog, the Portland, OR-based upscale children’s clothing

CUSTOMER SERVICE  Oct 01, 1999 9:30 PM By Paul Miller

Empowering your service and order-taking reps to do whatever it takes to solve customer problems can help you retain customers and even win over new ones

BUSINESS-TO-BUSINESS  Oct 01, 1999 9:30 PM By Mark Del Franco

Both revenue and earnings figures continue to be strong among the publicly traded business-to-business and computer mailers tracked by Catalog Age. Except






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