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Making the most of the off-season  Apr 01, 2000 10:30 PM By Peter Girard

For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical

MANAGEMENT SOFTWARE REVIEW: Programmer’s Paradise, on MACS  Apr 01, 2000 10:30 PM By Vito Legrottaglie

Programmer’s Paradise purchased its MACS software from Delray Beach, FL-based Smith-Gardner in April 1997. The Shrewsbury, NJ-based cataloger uses an

APPAREl: market leaders – COLDWATER CREEK  Mar 01, 2000 10:30 PM By MCM staff

Trendy clothes are hard to find in catalog apparel. Experts agree that by and large shoppers have come to expect more conservative and comfortable-fitting

APPAREL: statistical overview  Mar 01, 2000 10:30 PM By MCM staff

introductionThis month, we debut a series of in-depth market sector reports for the catalog industry. This first 10-page report covers the consumer apparel

MERCHANDISING: More `good things’ from Martha  Mar 01, 2000 10:30 PM By Moira Pascale

In its apparent quest to sell to consumers who have no interest in producing their own paper or making their own soap, the catalog arm of New York-based

MARKET TRENDS: Not computing  Mar 01, 2000 10:30 PM By Peter Girard

Computer mailers cool to consumersMore than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according

APPAREL: market leaders – BRYLANE  Mar 01, 2000 10:30 PM By MCM staff

Bought last year by French retail giant Pinault-Printemps-Redoute (PPR), the formerly public Brylane has built up a solid group of specialty-size and

GETTING PERSONAL: …with Randy Acton  Mar 01, 2000 10:30 PM By Randy Acton

Q. What was your first job out of college?A. I was a U.S. Army officer; after the service, I was the marketing director at Fort Knox (KY) Federal Credit

GETTING PERSONAL: …with Mark Fasold  Mar 01, 2000 10:30 PM By Mark Fasold

Mark Fasold is executive vice president of Cornerstone Brands, the parent company of home decor, apparel, and travel accessories catalogs Ballard Designs,

BANKRUPTCIES: StyleSite files Chapter 11  Mar 01, 2000 10:30 PM By Mark Del Franco

Diplomat Direct Marketing bit off more than it could ultimately chew when it bought bankrupt women’s apparel cataloger Brownstone Studio in 1997, and






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