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News ARCHIVE

New Lists  Sep 01, 2000 9:30 PM By MCM staff

WOMEN WITH PCS The names of more than 4 million women with PCs at home are available through Worldata. All names in the file have responded to direct

HYBRID MARKETING  Sep 01, 2000 9:30 PM By Paul Miller

The consumer consideration How some b-to-b catalogers sell to individuals as well as companiesBusiness-to-business catalogers selling everything from

Harry and David, Cool Fruit 1999  Sep 01, 2000 9:30 PM By Melissa Dowling

A fruit basket is only a fruit basket – unless, of course, it comes from Harry and David. The venerable fruit gifts cataloger knows how to sell fruit

Crutchfield, Winter/Spring 2000  Sep 01, 2000 9:30 PM By Sabrina Home

Crutchfield, the complete car stereo and home audio/video products catalog, has earned its reputation by getting straight to the point: offering customers

New ruler for Animal Town  Sep 01, 2000 9:30 PM By Mark Del Franco

Kings Road Entertainment began as an independent film production company in 1984, but with its June acquisition of children’s products cataloger Animal

Craftsman Power and Hand Tools, 1999-2000  Sep 01, 2000 9:30 PM By Melissa Dowling

Serious craftsmen can never get enough of heavy-duty tools and equipment, such as band saws, hammer drills, pneumatic nailers, and stick welders. Wood-

FOCUS: MEN’S APPAREL  Sep 01, 2000 9:30 PM By MCM staff

international male With its flurry of icons and photos of buff male models wearing next to nothing, there’s no mistaking that you’ve arrived on the Website

Mountain Travel-Sobek, 2000  Sep 01, 2000 9:30 PM By Shayn Ferriolo

The first thing that strikes you about this edition of the Mountain Travel-Sobek catalog is its tag line, “Dream 2000.” This aptly describes the catalog’s

Crate & Barrel Home Book, Fall 1999  Sep 01, 2000 9:30 PM By Sabrina Home

Pristine product shots balanced against just the right amount of text and white space make the Silver Award-winning book from home gifts and furniture

Black Box, Fall/Winter 1999/2000  Sep 01, 2000 9:30 PM By Shayn Ferriolo

When you regularly produce a catalog as solid and profitable as Black Box’s, you’d be wise to cede a fair amount of space to showcase your customer service






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