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News ARCHIVE

north shore swimwear  Jul 01, 2000 9:30 PM By MCM staff

Reviewed May 2, 1:00 p.m., Explorer 4.5 (www.northshoreswimwear.com)the North Shore Swimwear site has plenty of bells and whistles to entice the online

Life after Genesis Direct: Warren Struhl launches another venture  Jul 01, 2000 9:30 PM By Paul Miller

Despite losing tens of millions of dollars in venture capital with his 1995 catalog start-up, Genesis Direct, Warren Struhl apparently had little difficulty

ONLINE TRENDS: Little interest in portals…  Jul 01, 2000 9:30 PM By Paul Miller

B-to-b catalogers see little benefit-or threat-from e-marketplacesSome e-commerce and business-to-business experts believe that b-to-b portals – also

L.L. Bean cleans up  Jul 01, 2000 9:30 PM By Moira Cotlier

Something new is in the mail for L.L. Bean buyers: skin care. The Freeport, ME-based apparel cataloger has unveiled a line of skin-care products in the

Instant service: Advantages of real-time messages  Jul 01, 2000 9:30 PM By Charlie Fletcher

As an increasing number of people are choosing to shop online and new dot-com merchants are cropping up every day, the competition for business is hotter

Herb farmers’ adventures in multichannel  Jul 01, 2000 9:30 PM By Shayn Ferriolo

You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees

Balducci’s spins off direct division  Jun 01, 2000 9:30 PM By Jane E. Zarem

What started as a little gourmet grocery store in New York’s Greenwich Village 85 years ago is becoming a multichannel marketing phenomenon. Balducci’s

DISTRIBUTION COSTS: Pain in the gas for delivery  Jun 01, 2000 9:30 PM By Paul Miller

Will soaring gasoline prices boost postal and parcel rates?Are you getting sick of paying more at the pump? Think of what it’s like to fuel a fleet of

ELECTRONIC MARKETING: E-mail takes off  Jun 01, 2000 9:30 PM By Paul Miller

Many are trying e-mail promotionsThe payoff may not be enormous yet – if even quantifiable – but e-mail marketing is heating up among consumer print catalogers.A

U.K. softens the VAT  Jun 01, 2000 9:30 PM By Peter Girard

Catalog shopping became slightly cheaper in the U.K., thanks to a recent court ruling in favor of horticultural cataloger Plantiflor. The U.K. mailer






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