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LIST MANAGEMENT: Should you take it outside?  Mar 01, 2000 10:30 PM By Peter Girard

Outsourcing list management vs. handling it inhouseFeb. 28 marked the end of an era for personalized gifts cataloger Lillian Vernon. The $264 million

Y2K merchandise scored big in ’99  Mar 01, 2000 10:30 PM By Peter Girard

Even if your catalog didn’t peddle Y2K-themed candles, champagne flutes, or collectibles, millennial merchandise was ubiquitous in 1999. But did it sell?

DIVESTITURES: SHAKEUP AT RIVERTOWN  Mar 01, 2000 10:30 PM By Moira Pascale

President Donna Avery resigns; four titles to closeRivertown Trading Co. has undergone what some might call a millennial makeover. Donna Avery, president

CIRCULATION STRATEGIES: Keeping their books in print  Mar 01, 2000 10:30 PM By Jane E. Zarem

Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions

APPAREL: market leaders – L.L. BEAN  Mar 01, 2000 10:30 PM By MCM staff

For decades, everyone wanted to be as good as L.L. Bean. But over the past three years or so, Bean hasn’t been getting as many accolades as it used to.

MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart  Mar 01, 2000 10:30 PM By Randy Dow

Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing

Late Christmas gift for Oriental Trading  Mar 01, 2000 10:30 PM By Peter Girard

Gifts and novelties cataloger Oriental Trading Co. started the year with a new growth initiative, fueled by recapitalization from a private investment

Mow betta blues  Mar 01, 2000 10:30 PM By MCM staff

Spring has barely sprung, and we’re already dreading mowing the lawn. But thanks to Hammacher Schlemmer, we may not have to – if we shell out $700 for

APPAREL: market leaders – J. JILL  Mar 01, 2000 10:30 PM By MCM staff

The former DM Management grew rapidly throughout the late 1990s. Its two catalogs, J. Jill and Nicole Summers, reached $218.7 million in sales in 1998.

ONLINE AUCTIONS: Going once, going twice…  Mar 01, 2000 10:30 PM By Paul Miller

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming






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