News ARCHIVE

Harry and David, Summer 1998  Sep 01, 1999 9:30 PM By Laura Beaudry

Who knew you could do this with fruit?” asks one judge in regard to the Harry and David Summer 1998 catalog, which tied with Harry and David’s Christmas

McFeely’s Square Drive Screws, 98A  Sep 01, 1999 9:30 PM By Melissa Dowling

According to McFeely’s, it’s hip to be square if you’re a screw drive. And the purveyor of square drive screws and other woodworking tools clearly demonstrates

Backroads, 1999/2000  Sep 01, 1999 9:30 PM By Peter Girard

Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers

Archie’s online boom: Archie McPhee slashes circulation  Aug 01, 1999 9:30 PM By Moira Pascale

When novelty gifts marketer Archie McPhee launched its Website (mcphee.com) in September 1995, response was “underwhelming,” says Mark Pahlow, president

WEB MARKETING: Get yourself affiliated  Aug 01, 1999 9:30 PM By Shannon Oberndorf

Online book and music superstore Amazon.com might have pioneered the concept of affiliate marketing back in 1996, but everyone’s doing it these days.

Creating a compelling online experience  Aug 01, 1999 9:30 PM By Ken Burke

Without question, selling products and services over the Internet will eventually become as commonplace as walking into a store or placing an order over

FIRING BACK: High-flying emporium  Aug 01, 1999 9:30 PM By MCM staff

If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High

Get thee to…forklift school? OSHA now requires training for equipment operators  Aug 01, 1999 9:30 PM By Mark Del Franco

A new federal safety law means more schooling for your forklift operators. The Occupational Safety and Health Administration (OSHA) requires workers operating

Designing a more worldly Bearcom  Aug 01, 1999 9:30 PM By Paul Miller

To emphasize that its wireless communications products enable customers to communicate around the globe, $145 million Bearcom Wireless Worldwide overhauled

LAUNCHES: A new `Soft’ sell  Aug 01, 1999 9:30 PM By Mark Del Franco

Does the industry need yet another catalog selling spa products such as aromatherapy treatments, lounging apparel, and chaise longues in which to luxuriate?The






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