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LIQUIDATION: Out with the overstocks  Feb 01, 2000 10:30 PM By Paul Miller

B-to-b mailers have differing strategies for unloading unsold productsBusiness-to-business catalog products, unlike many consumer catalog products, are

WEB MARKETING: In search of search engines  Feb 01, 2000 10:30 PM By Moira Pascale

How to ensure effective placement on Internet search enginesNow that you’ve built your Website, will they come? They might, if your site receives prominent

Are catalogs missing out on Scandinavia?  Feb 01, 2000 10:30 PM By Peter Girard

Scandinavia may offer catalogers one of the most promising markets in Europe. The region’s 24 million consumers make up the most affluent European population,

INTERNATIONAL: Canada resurges  Feb 01, 2000 10:30 PM By Peter Girard

New potential as economy improvesAs the markets in Japan, Eastern Europe, and South America contract due to unstable currencies and recession, the time

INTERNATIONAL: EU moves ahead on e-commerce law  Feb 01, 2000 10:30 PM By Shannon Oberndorf

On Dec. 7, the 15 nations of the European Union (EU) agreed on an e-commerce law that would create a single set of Internet transaction guidelines. Now

Colorful word images that still SELL  Feb 01, 2000 10:30 PM By Herschell Gordon Lewis

I’m rich with wristwatches. I have a Patek-Philippe, a Rolex, a Breitling, a Baum & Mercier, a Universal, even a Casio. The one watch I no longer have

INTERNATIONAL: Going worldwide via the Web  Feb 01, 2000 10:30 PM By Shannon Oberndorf

The overseas Internet markets to watchThe World Wide Web is rapidly living up to its name. Of the 158.5 million people now online worldwide, more than

Micro Warehouse sold  Feb 01, 2000 10:30 PM By MCM staff

To hear Jerome York tell it, the pending acquisition of $2.22 billion computer cataloger Micro Warehouse by an eclectic group of investors is little more

OFF ONTO THE SHELF & THE WEB  Feb 01, 2000 10:30 PM By MCM staff

Can’t afford a six-figure, customized Web design? Off-the-shelf software may be a viable alternativeWhen Catalog Music Corp. decided to create a Website

BENCHMARK 2000 MARKETING  Feb 01, 2000 10:30 PM By MCM staff

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take






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