News ARCHIVE

A super service story  Apr 01, 1999 10:30 PM By MCM staff

Imagine paddling down the mighty Colorado River, four days into an 18-day rafting trip, when suddenly the inner tube on the raft holding your provisions

Get ‘em when they’re young  Apr 01, 1999 10:30 PM By MCM staff

How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit

Hearing empowered  Apr 01, 1999 10:30 PM By Mark Del Franco

Evaluating telephone reps’ performance during customer transactions is crucial to ensuring quality service. Call monitoring systems, which let supervisors

Insight aims for 1-to-1 via e-mail  Apr 01, 1999 10:30 PM By MCM staff

With the increasing use of e-mail promotions, customers’ e-mailboxes are growing as cluttered as their physical mailboxes. To set its e-mail apart from

Muchas gracias  Apr 01, 1999 10:30 PM By MCM staff

Isla, a catalog of gifts from and inspired by Puerto Rico, has a unique referral program. The company encourages customers to bring the catalog to a library

Listings  Apr 01, 1999 10:30 PM By MCM staff

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of 81,100 on their RVs. Subscribers are health-conscious, educated individuals

Corrections  Apr 01, 1999 10:30 PM By MCM staff

In “Here, or over there?” on p. 43 of our March 1 issue, we reported that Lands’ End’s sales from the U.K. were 40 million and its sales from Japan were

Irish Eyes With a Hint of Garlic  Apr 01, 1999 10:30 PM By Moira Pascale

Three years ago, the onion seed cataloger Greg Anthony’s Seed Co. bought Ronninger’s Seed & Potato Co.-a small potato cataloger that mailed fewer than

Cataloger could hold vendors liable for millennial snafus  Apr 01, 1999 10:30 PM By Mark Del Franco

It’s Dec. 31, 1999, and your management software system is working beautifully. But then you come to work after New Year’s Day 2000 to find your computers

Euro challenges  Mar 01, 1999 10:30 PM By Mark Del Franco

The Jan. 1 debut of the euro-the new official currency of Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal,






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