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News ARCHIVE

Felix Basks in Lighthouse Limelight  Feb 01, 2001 10:30 PM By MCM staff

If you happened to be doing your holiday shopping in New York this past December, yes, that was actor Tony Randall in Lighthouse International’s midtown

Listings: New Lists  Feb 01, 2001 10:30 PM By MCM staff

CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications,

Catalog Analysis: The Cost of Acquiring a Customer  Feb 01, 2001 10:30 PM By Jack Schmid

Do you measure how much it costs you to acquire a customer? The number of catalogers who dont constantly amazes me. Internet pure-play marketers tend

List Watch: Dealing From a Card Deck  Feb 01, 2001 10:30 PM By Jane Zarem

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles

Hooked on the Catalog Habit  Feb 01, 2001 10:30 PM By MCM staff

Nearly 100 years ago, many growing communities in the U.S. viewed the mail order catalog as a villain stealing money from local businesses. Some – including

Testing…One, Two, Three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both

I. Bits: FOOFOO, WE HARDLY KNEW YE  Feb 01, 2001 10:30 PM By MCM staff

As this is the first issue of the new year, we decided to honor those companies featured in I.Merchant articles last year that did not survive long enough

What Do You Know?  Feb 01, 2001 10:30 PM By Sherry Chiger

In a fiction writing workshop I used to attend, a middle-class, middle-age suburban woman once read aloud from a story she’d written about a college student

I. Bits: BETTER LUCK NEXT YEAR  Feb 01, 2001 10:30 PM By MCM staff

On Dec. 30, one month prior to the Super Bowl, The Gift Exchange (www.TheGX.com) launched three Websites selling food packages licensed by the Baltimore

Testing… one, two, three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

When it comes to assessing the impact of your e-mail, your customer is a better judge than your managerWhat’s wrong with this scenario? Immediately after






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