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News ARCHIVE

FIRING BACK: Frontgate markets smart  Aug 01, 1999 9:30 PM By MCM staff

Home and garden goods cataloger Frontgate knows how to get customers to buy again: money. A Catalog Age staffer who recently ordered from the catalog

CUSTOMER ACQUISITION: When should you prospect?  Aug 01, 1999 9:30 PM By Moira Pascale

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies

Archie’s online boom: Archie McPhee slashes circulation  Aug 01, 1999 9:30 PM By Moira Pascale

When novelty gifts marketer Archie McPhee launched its Website (mcphee.com) in September 1995, response was “underwhelming,” says Mark Pahlow, president

WEB MARKETING: Get yourself affiliated  Aug 01, 1999 9:30 PM By Shannon Oberndorf

Online book and music superstore Amazon.com might have pioneered the concept of affiliate marketing back in 1996, but everyone’s doing it these days.

Creating a compelling online experience  Aug 01, 1999 9:30 PM By Ken Burke

Without question, selling products and services over the Internet will eventually become as commonplace as walking into a store or placing an order over

FIRING BACK: The worst about the best  Aug 01, 1999 9:30 PM By Leon Henry

Your June issue, “101 best ideas of all time,” shows a great deal of thought, and I am sure it was a monumental decision to evaluate the really best ideas.However,

Get thee to…forklift school? OSHA now requires training for equipment operators  Aug 01, 1999 9:30 PM By Mark Del Franco

A new federal safety law means more schooling for your forklift operators. The Occupational Safety and Health Administration (OSHA) requires workers operating

Designing a more worldly Bearcom  Aug 01, 1999 9:30 PM By Paul Miller

To emphasize that its wireless communications products enable customers to communicate around the globe, $145 million Bearcom Wireless Worldwide overhauled

LAUNCHES: A new `Soft’ sell  Aug 01, 1999 9:30 PM By Mark Del Franco

Does the industry need yet another catalog selling spa products such as aromatherapy treatments, lounging apparel, and chaise longues in which to luxuriate?The

TARGET MARKETING: Expanding your universe  Aug 01, 1999 9:30 PM By Paul Miller

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting






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