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DIVESTITURES: Venator title for sale  Oct 01, 1999 9:30 PM By Peter Girard

When Venator Group, the $6.6 billion New York-based sporting goods retailer, announced its intention to exit eight noncore businesses, at least one of

GAO demands tighter policing of NCOA  Oct 01, 1999 9:30 PM By Paul Miller

The U.S. Postal Service National Change of Address (NCOA) file was created to improve list hygiene by offering updated addresses for new movers. But in

Diplomat hopes change is good: Will new name lure new investors?  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Diplomat Direct Marketing, the parent company of the women’s apparel catalogs Lew Magram and Brownstone Studios, hopes changing its name will improve

Expanded parcel return service on hold  Oct 01, 1999 9:30 PM By Paul Miller

A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk

Last-minute holiday advice  Oct 01, 1999 9:30 PM By Mark Del Franco

You’ve done the forecasting, stocked the shelves, and hired the extra workers. But are you fully prepared for the holiday season? Although you won’t know

Nordstrom joins the `.com’ parade  Oct 01, 1999 9:30 PM By Peter Girard

Count Nordstrom as another marketer that believes in the power of “.com.” The department store retailer/cataloger announced in August the creation of

BRAVO FOR ENCORE  Sep 01, 1999 9:30 PM By MCM staff

In September, multititle mailer Hanover Direct plans to roll out Encore, an apparently successful catalog it tested earlier this year. Encore sells products

Eddie Bauer  Sep 01, 1999 9:30 PM By Moira Pascale

In search of the perfect oxford shirt? Eddie Bauer invites you to turn the virtual pages of its Gold Award-winning Web catalog, where you’re likely to

Idea Art testing new coated paper  Sep 01, 1999 9:30 PM By Shannon Oberndorf

After switching to a lower-weight, lightly matted coated paper stock in 1993 to combat rising costs, Idea Art this past spring returned to a fully coated

Backroads, 1999/2000  Sep 01, 1999 9:30 PM By Sherry Chiger

If the Annual Catalog Awards were merely a “beauty contest,” Backroads would likely have walked away with a Gold Award just for its sumptiously photographed,






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