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Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to
Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?
If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High
Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without
Of the 20 publicly traded catalogers and cataloger/retailers tracked by Catalog Age, 75% improved their first-quarter sales over last year’s, while 50%
With public catalog companies trading at 12-25 times after-tax earnings while e-commerce companies such as Amazon.com trade at 12-25 times sales, smart
While its competitors focused on stock photography, the Artville catalog prided itself on specializing in stock illustrations. But after three years of
Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees
Each week, one-fifth of the 25,000 visitors to Ross-Simons’s Website click straight from the home page to the jewelry offerings. Another one-third immediately
Your database of customers and prospects is your most valuable asset, and how much income it generates depends on you and your list management company.