News ARCHIVE

Mattel’s new game  Apr 01, 1999 10:30 PM By Shannon Oberndorf

Spurred by declining retail toy sales and the growth of e-commerce, 4.78 billion toy manufacturer Mattel has aggressively entered the direct marketing

Using customer data to drive creative  Apr 01, 1999 10:30 PM By Glenda Shasho Jones

While most catalog marketers use house file data to develop offers, find new customers, and build a brand, not many use customer data effectively in the

Catalog Awards  Apr 01, 1999 10:30 PM By MCM staff

Judges of the 14th Annual Catalog Awards named 75 finalists in 25 categories from a field of 320 entries. Additional finalists in the online and international

BENCHMARK’99  Apr 01, 1999 10:30 PM By MCM staff

Reflecting the ever-growing importance of database marketing to the catalog industry, this year we’ve broken out a separate database marketing benchmark

Forecasters predict a blue year  Mar 01, 1999 10:30 PM By MCM staff

In this era of increasing technology and cold impersonality, you might expect the hot colors of the next year to be cold metallics and steely grays. But

Who ya gonna call?  Mar 01, 1999 10:30 PM By MCM staff

A telemarketing campaign can boost a business-to-business cataloger’s sales significantly, but calling individual customers isn’t cheap. Many business

At Deadline  Mar 01, 1999 10:30 PM By MCM staff

GENESIS DIRECT DOWNSIZES After building a stable of more than 30 catalogs over three years, Genesis Direct announced on Feb. 3 that it would sell all

Listings  Mar 01, 1999 10:30 PM By MCM staff

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers

Here, or over there?  Mar 01, 1999 10:30 PM By Mark Del Franco

Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing

Killing 200 birds with one stone  Mar 01, 1999 10:30 PM By MCM staff

You’ve heard the old joke: A fellow walks into a store. On the shelves are boxes and bags of salt. Salt everywhere. “You have a lot of salt here,” he






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