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Naming names  Nov 01, 2000 10:30 PM By MCM staff

A few years ago, we printed some prominent catalog company names and how our computer software spell-check prefers to rename them. Since it’s almost finally

CONSOLIDATION  Nov 01, 2000 10:30 PM By Paul Miller

NEBS to trim down B-to-b mailer hopes to save $1.1 million After buying several complementary business supplies catalogers during the past few years -

FALL SALES ROUNDUP HITTING THE TARGET  Nov 01, 2000 10:30 PM By MCM staff

Early fall sales solid, but hardly overwhelming The media have been abuzz with talk of a drop in consumer spending and an overall economic slowdown. But

Directing reader attention  Nov 01, 2000 10:30 PM By MCM staff

What constitutes good eyeflow in a catalog? KATE BOWLES: From a copy perspective, good eyeflow is all about hierarchy – offering texts of various sizes

MAILING PLANS  Nov 01, 2000 10:30 PM By Paul Miller

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its

Not a very PC competition  Nov 01, 2000 10:30 PM By MCM staff

If you’ve ever wanted to hurl your computer as far as you could or smash your keyboard with a hockey stick, you just missed your chance to do it for charity.

Hail to Lillian’s longevity  Nov 01, 2000 10:30 PM By MCM staff

Gifts cataloger Lillian Vernon is a leader in the mail order industry, but founder Lillian Vernon Katz is a longtime leader in the business world at large.

CONSUMER CATALOGS  Nov 01, 2000 10:30 PM By Mark Del Franco

Where are the profits? 44% of consumer mailers and cataloger/retailers post 2Q loss Of the 18 catalogers and cataloger/retailers tracked, eight posted

Weighing the heavyweights  Nov 01, 2000 10:30 PM By Paul Miller

Who’s better for catalogers: Bush or Gore? It’s that time again – time to hit the voting booths, pull the lever, and (hopefully) elect the officials who

Hickory Farms cuts label costs 20%  Nov 01, 2000 10:30 PM By Paul Miller

Many companies don’t give a lot of thought to their corporate labels. But Hickory Farms did – a move that payed off. During the past year, the Maumee,






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