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News ARCHIVE

Extra, Extra: Catalogs in Newspapers  Feb 01, 2001 10:30 PM By Moira Cotlier

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there.

Hanover Direct: The Saga Continues  Feb 01, 2001 10:30 PM By MCM staff

In what has become one of the industry’s most closely watched soap operas, Hanover Direct announced Jan. 5 that it is laying off 285 employees – 11% of

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SNOWMOBILE OWNERS Fred Woolf Co. has a list of more than 540,000 owners of snowmobiles. This file offers some specialized selects such as names of people

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SPANISH SPEAKERS The NationsBest Spanish Speaking Mail Order Buyers file has more than 1.2 million names available for rental through KnowledgeBase Marketing.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SENIOR RESEARCH DATABASE The Senior Research Database is a list of seniors who participated in a variety of market research studies. These studies are

Lucy.com  Jan 01, 2001 10:30 PM By Stuart Cohen

In September, Web pure-play Lucy.com entered the print catalog channel with a 36-page book. The Portland, OR-based women’s athletic apparel marketer mailed

New Management  Jan 01, 2001 10:30 PM By MCM staff

PERFORMANCE BICYCLE This file, consisting of 66% men and 22% women, has more than 260,000 buyers from the Performance Bicycle catalog. Buyers spend an

New Lists  Jan 01, 2001 10:30 PM By MCM staff

JOIN THE CLUB This list has the names of more than one million current and former members of continuity clubs. These names come from different types of

New Lists  Jan 01, 2001 10:30 PM By MCM staff

DOLL SHOPPERS The NationsBest Female Shoppers with Doll Loving Girls file has more than 520,000 names of mothers with girls ages 6-10 who buy dolls, toys,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

PERFORMANCE DIVER This list from Performance Diver catalog has more than 166,000 scuba diving enthusiasts who have purchased items such as wet suits,






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