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News ARCHIVE

Genesis of a disaster  Dec 01, 1999 10:30 PM By Len Rose

In response to the October Editor’s Page (“Avoiding the `Genesis effect’”) on cataloger Genesis Direct: I loved the first book of the Torah, enjoyed the

Integrating content and commerce  Dec 01, 1999 10:30 PM By Lauren Freedman

In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would

MAGAZINE LISTS: Subscribing to niche readers  Dec 01, 1999 10:30 PM By Peter Girard

Conventional list wisdom dictates that magazine subscribers, despite having bought a product they receive through the mail, are not mail order buyers.

LEGISLATION: Bill drives away DMV names  Dec 01, 1999 10:30 PM By Peter Girard

New law requires switch from opt-out to opt-inBeginning in June, marketers’ access to information compiled by state departments of motor vehicles (DMVs)

Fingerhut buys Popular Club  Dec 01, 1999 10:30 PM By Peter Girard

On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed

MERGERS AND ACQUISITIONS: Fewer deals, but no slump  Dec 01, 1999 10:30 PM By Mark Del Franco

Lack of serial acquirers accounts for drop in third-quarter activityThird-quarter merger and acquisition (M&A) activity among catalogers fell 25%, to

CATALOG DELIVERY: SPOTTY PERFORMANCE  Dec 01, 1999 10:30 PM By Paul Miller

Slow postal delivery in some areas, but no systemwide problemsMore than halfway through the fall/holiday mailing season, a number of the catalogers and

CUSTOMER SERVICE: Breaking backorder news  Nov 01, 1999 10:30 PM By Mark Del Franco

How your reps can better deal with the inevitable out-of-stocksLet’s face it: You are most likely going to have backorders this holiday season. Because

That’s our policy: Where do you fall on the customer service continuum?  Nov 01, 1999 10:30 PM By Liz Kislik

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned

CREATIVE: Lands’ End plots an evolution  Nov 01, 1999 10:30 PM By Paul Miller

Core book’s redesign is a month-to-month process. Coming off a sluggish year in which earnings fell 51%, from $64.2 million to $31.2 million, Lands’ End






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