News ARCHIVE

Not tracking, not tracing…  May 01, 1999 9:30 PM By Paul Miller

After two and a half years of development, the U.S. Postal Service rolled out its parcel delivery confirmation system on March 14. The USPS has hyped

ask the experts  May 01, 1999 9:30 PM By MCM staff

Tim Choate is president/CEO of FreeShop.com, a Seattle-based online source of free offers and special deals from major marketers.When customers join your

New Web Catalogs  May 01, 1999 9:30 PM By Moira Pascale

Eastern Mountain Sports When Eastern Mountain Sports (EMS) launched its Website last November, it didn’t expect to generate much sales volume, but rather

Bending your schedule  May 01, 1999 9:30 PM By Mark Del Franco

According to the Bureau of Labor Statistics, the national unemployment average in February hit 4.3%, the lowest it’s been in a generation. This tight

mapping the way  May 01, 1999 9:30 PM By Michelle Pafford Helms

Shopping on a Website with poor navigation is like driving cross-country without a road map. Sure, customers may eventually reach their destination, but

New Catalogs  May 01, 1999 9:30 PM By Robert Spiegel

Equine Discount USA The former owner of PetSmart’s Equine Supply catalog is back in the mail order saddle. In February, Vern Wiese launched Equine Discount

backword  May 01, 1999 9:30 PM By MCM staff

Georgia on their minds For certain, it’s getting harder and harder to find new catalog products. Now it seems mailers can’t even count on local heroes

New Lists  May 01, 1999 9:30 PM By MCM staff

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products

Fine-tuning fulfillment  May 01, 1999 9:30 PM By Paul Miller

Unlike their consumer brethren, which typically offer fewer products, many business-to-business mailers stock and sell tens of thousands of SKUs. Moreover,

Transcat  May 01, 1999 9:30 PM By Leslie Goff

Some catalogers worry that their Websites will cannibalize their mainstay business. Business-to-business mailer Transcat is hoping that its site will






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