News ARCHIVE

Co-op promotions go high tech  Jun 01, 1999 9:30 PM By Shannon Oberndorf

With all the talk about driving Website traffic and generating leads, it’s no wonder that a new marketing concept that promises to do both-endorsed e-mail-has

Buying an online presence  Jun 01, 1999 9:30 PM By Mark Del Franco

For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero.

new Web catalogs  Jun 01, 1999 9:30 PM By MCM staff

Guess? to encourage Web surfers to buy from its new Website, Guess?, the Los Angeles-based casual apparel manufacturer/retailer, is offering free second-day

The 10 BEST Catalog Products  Jun 01, 1999 9:30 PM By Melissa Dowling

For certain, cataloging is a merchandise-driven business. Who hasn’t heard about the brilliant product idea that launched a successful mail order enterprise,

Hopping into the bed market  Jun 01, 1999 9:30 PM By Brian Santo

It’s an obvious jump from selling a $599 down comforter to selling a $12,463 hand-built Tudor bed. At least it was for Freeport, ME-based Cuddledown of

The 10 BEST Cost-Cutting Ideas of All Time  Jun 01, 1999 9:30 PM By Mark Del Franco

In the catalog business, shrinking margins and increased competition can eat into profits, so every penny counts. Whether it’s shaving a few bucks off

Magazine publisher grows a Sterling catalog  Jun 01, 1999 9:30 PM By MCM staff

‘People buy decorating magazines because they are getting ready to redecorate or remodel, and at that point, they are looking to buy,” says Don L. Nichol,

J. CREW QUITS ON CW  May 01, 1999 9:30 PM By Shannon Oberndorf

A last-minute buyer saved J. Peterman from shutting its catalog doors for good, but Clifford & Wills (CW) wasn’t so lucky. Having put CW up for sale nearly

Feel-good ordering  May 01, 1999 9:30 PM By Liz Kislik

No matter how well targeted your mailing lists, how inviting your photography, or how compelling your product descriptions, you can lose sales if customers

CONDUCTING A CATALOG OPERATIONS AUDIT  May 01, 1999 9:30 PM By Curt Barry

Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you






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