News ARCHIVE

Victoria reveals her secrets  Feb 01, 1999 10:30 PM By Paul Miller

Victoria’s Secret catalog president/CEO Cindy Fields has helped to nearly double the company’s catalog sales, from $436 million in 1993 to $760 million

Clean up your act  Feb 01, 1999 10:30 PM By Paul Miller

In the business-to-business catalog world, maintaining good list hygiene goes beyond running files against Dun & Bradstreet corporate credit files and

Bioenergy Nutrients  Feb 01, 1999 10:30 PM By MCM staff

Just because you grow up doesn’t mean you like to eat your vegetables. But you can get your neccessary vitamins and minerals from the Web by visiting

Back-end Web developments  Feb 01, 1999 10:30 PM By Matthew Cohn

With the Internet now picking up steam as a viable sales channel for catalogers, electronic commerce systems are becoming increasingly sophisticated on

Multiple analytical tools  Feb 01, 1999 10:30 PM By Jim Wheaton

Despite a vast selection of analytical tools available today, many catalogers don’t stray from the traditional customer segmentation of recency, frequency,

Head of the class  Feb 01, 1999 10:30 PM By MCM staff

The phrase “school supplies” typically conjures up images of chalkboard erasers and colored construction paper-unless you’re Dan Spalding, chairman/CEO

Droog  Feb 01, 1999 10:30 PM By MCM staff

Delia’s, the New York-based cataloger of apparel and accessories for teen girls, is now going after the guys. The company mailed Droog, a catalog of hip

Thinking outside the mailbox  Feb 01, 1999 10:30 PM By Lisa Henderson

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value

Low-cost forks  Feb 01, 1999 10:30 PM By Mark Del Franco

Smaller catalogers may not think they have the money or the space to invest in a warehouse forklift, but several new compact forklift trucks have recently

Online Office Supplies.com  Feb 01, 1999 10:30 PM By Moira Pascale

When Paula Jagemann came up nearly empty after searching the Internet last year for office supplies, she decided to start an online office products catalog






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