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MAGAZINE LISTS: Subscribing to niche readers  Dec 01, 1999 10:30 PM By Peter Girard

Conventional list wisdom dictates that magazine subscribers, despite having bought a product they receive through the mail, are not mail order buyers.

Fingerhut buys Popular Club  Dec 01, 1999 10:30 PM By Peter Girard

On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed

LEGISLATION: Bill drives away DMV names  Dec 01, 1999 10:30 PM By Peter Girard

New law requires switch from opt-out to opt-inBeginning in June, marketers’ access to information compiled by state departments of motor vehicles (DMVs)

U.S. catalogers storm the desert  Nov 01, 1999 10:30 PM By Peter Girard

The Middle East might seem an unlikely market for general merchandiser Spiegel to test. But Scott Weiler, director of business development and promotion

E-Commerce: The era of `dynamic’ Web merchandising  Nov 01, 1999 10:30 PM By Ken Burke

The concept of merchandising on the Internet is no different from merchandising for your print catalog or store. It’s all about providing the right product

That’s our policy: Where do you fall on the customer service continuum?  Nov 01, 1999 10:30 PM By Liz Kislik

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned

CUSTOMER SERVICE: Breaking backorder news  Nov 01, 1999 10:30 PM By Mark Del Franco

How your reps can better deal with the inevitable out-of-stocksLet’s face it: You are most likely going to have backorders this holiday season. Because

CREATIVE: Lands’ End plots an evolution  Nov 01, 1999 10:30 PM By Paul Miller

Core book’s redesign is a month-to-month process. Coming off a sluggish year in which earnings fell 51%, from $64.2 million to $31.2 million, Lands’ End

Is your copy trying too hard?  Nov 01, 1999 10:30 PM By Herschell Gordon Lewis

One man’s meat is another man’s poison. And as catalog copy becomes more and more hypertargeted, two circumstances become more and more apparent. The

The 10 most common creative mistakes  Nov 01, 1999 10:30 PM By Glenda Shasho Jones

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative






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