New Lists  Jan 01, 2001 10:30 PM By MCM staff

SAVVY RECREATIONALISTS The Savvy Recreationalists file is a database of direct mail buyers who have purchased merchandise for outdoor activities such

Mailer Fits Seven Continents in One Book  Jan 01, 2001 10:30 PM By William R. Brett

It’s a big, beautiful world out there. By redesigning its catalog, Wilderness Travel intends to help customers and prospects see more of it.In October,

InStyle Catalog Already Out  Jan 01, 2001 10:30 PM By Moira Cotlier

While cataloger Williams-Sonoma took the plunge into magazine publishing with the recent launch of Taste, fashion and entertainment magazine InStyle launched

New Lists  Jan 01, 2001 10:30 PM By MCM staff

DREAM PRODUCTS There are more than 240,000 buyers of products such as the Universal Ink Jet Refill Kit and the Dual Compartment Thermal Cooler from space

New Lists  Jan 01, 2001 10:30 PM By MCM staff

FISHING LICENSE HOLDERS This newly compiled database features more than 4.2 million fishing license holders compiled from state registration records.

Cleaning Up for Better Response  Jan 01, 2001 10:30 PM By MCM staff

Skimp on list hygiene and you risk being penny-wise and pound-foolishWithin a year of standardizing and clearing its house file, Alaska Wild Berry Products

New Lists  Jan 01, 2001 10:30 PM By MCM staff

AUTO RESTORER The more than 50,000 hobbyists who subscribe to Auto Restorer are interested in product information and do-it-yourself restoration tips.

Online Asset Exchange  Jan 01, 2001 10:30 PM By Stuart Cohen

Realizing that not all businesses are inclined to buy industrial equipment via the Web, San Diego-based Online Asset Exchange launched a print catalog

No Election Tie Here  Jan 01, 2001 10:30 PM By MCM staff

At press time, the outcome of the 2000 presidential election was still in question. But the race was not nearly so close with two neckties sold in Favorites,

Heavenly  Jan 01, 2001 10:30 PM By Stuart Cohen

Renowned for its comfortable beds, Westin Hotels & Resorts had become so inundated with customer requests to buy its Heavenly Bed that it launched Heavenly,

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