News ARCHIVE

Feel-good ordering  May 01, 1999 9:30 PM By Liz Kislik

No matter how well targeted your mailing lists, how inviting your photography, or how compelling your product descriptions, you can lose sales if customers

CONDUCTING A CATALOG OPERATIONS AUDIT  May 01, 1999 9:30 PM By Curt Barry

Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you

Buy American with new catalog  May 01, 1999 9:30 PM By Moira Pascale

Americans aren’t the only consumers to value a “made in the USA” label on their products. Lenexa, KS-based Smith-Dale, a wholesaler of U.S.-made handcrafted

Tariff troubles  May 01, 1999 9:30 PM By Shannon Oberndorf

What do cut flowers, cashmere, and candles have in common? All of them could cost catalogers a lot more to import from Europe.In March, the U.S. government

Color me accurate  May 01, 1999 9:30 PM By Shannon Oberndorf

According to a 1998 study from research firm Cyber Dialogue, 76% of frequent Web surfers felt that “seeing exact color of the product you’re shopping

New CEO for NM Direct  May 01, 1999 9:30 PM By Shannon Oberndorf

There’s a new pilot at the helm of NM Direct, the $284 million catalog division of luxury goods retailer Neiman Marcus Group. On April 1, Sharen Jester

Listings  Apr 01, 1999 10:30 PM By MCM staff

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of 81,100 on their RVs. Subscribers are health-conscious, educated individuals

Corrections  Apr 01, 1999 10:30 PM By MCM staff

In “Here, or over there?” on p. 43 of our March 1 issue, we reported that Lands’ End’s sales from the U.K. were 40 million and its sales from Japan were

Irish Eyes With a Hint of Garlic  Apr 01, 1999 10:30 PM By Moira Pascale

Three years ago, the onion seed cataloger Greg Anthony’s Seed Co. bought Ronninger’s Seed & Potato Co.-a small potato cataloger that mailed fewer than

Basic terminology  Apr 01, 1999 10:30 PM By MCM staff

RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among






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