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News ARCHIVE

Going Postal on Postal Workers  Feb 01, 2001 10:30 PM By Jim Chaput

The rising postal rates and spotty service you complain about in the December cover story “You’ve Got (Late) Mail” are caused by poor personnel management

Felix Basks in Lighthouse Limelight  Feb 01, 2001 10:30 PM By MCM staff

If you happened to be doing your holiday shopping in New York this past December, yes, that was actor Tony Randall in Lighthouse International’s midtown

Listings: New Lists  Feb 01, 2001 10:30 PM By MCM staff

CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications,

Catalog Analysis: The Cost of Acquiring a Customer  Feb 01, 2001 10:30 PM By Jack Schmid

Do you measure how much it costs you to acquire a customer? The number of catalogers who dont constantly amazes me. Internet pure-play marketers tend

List Watch: Dealing From a Card Deck  Feb 01, 2001 10:30 PM By Jane Zarem

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles

Hooked on the Catalog Habit  Feb 01, 2001 10:30 PM By MCM staff

Nearly 100 years ago, many growing communities in the U.S. viewed the mail order catalog as a villain stealing money from local businesses. Some – including

Testing…One, Two, Three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both

More Praise for Order Forms  Jan 01, 2001 10:30 PM By MCM staff

Regarding “Pushing (Out) the Envelope” (September 2000 issue) about eliminating the order-form envelope to save postage and paper costs, this issue deserves

No Election Tie Here  Jan 01, 2001 10:30 PM By MCM staff

At press time, the outcome of the 2000 presidential election was still in question. But the race was not nearly so close with two neckties sold in Favorites,

Heavenly  Jan 01, 2001 10:30 PM By Stuart Cohen

Renowned for its comfortable beds, Westin Hotels & Resorts had become so inundated with customer requests to buy its Heavenly Bed that it launched Heavenly,






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