Norm Thompson bullish on recycled paper  Aug 01, 2000 9:30 PM By Paul Miller

In the November 1999 issue of Catalog Age, Norm Thompson president Becky Jewett wrote in an Executive Forum column that the apparel and gifts cataloger

CUSTOMER SERVICE: Multichannel service strategies  Aug 01, 2000 9:30 PM By Liz Kislik

Hiring and training the best reps for multiple selling channelsPhone calls. E-mails. Online text chats. Faxes. Handwritten letters. Call centers as we

Gearing up for hurricane season  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999′s Hurricane Floyd are battening down the

Mailers: USPS overstates contingency needs  Aug 01, 2000 9:30 PM By Paul Miller

How much of a contingency budget is too much? That question was at the heart of recent testimony in the current postal rate case.In testimony filed in

DEMOGRAPHICS: Setting their sites on seniors  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Catalogers find that older shoppers do buy onlineIf online-usage surveys are to be believed, catalogers that target older consumers need not bother investing

CUSTOMER SERVICE: Is service suffering?  Jul 01, 2000 9:30 PM By Mark Del Franco

The lure of the Web may cause mailers to put the back-end on the back burnerSuperior customer service has always been a basic tenet of catalog shopping.

WHAT ABOUT YOUR OLD BUSINESS?  Jul 01, 2000 9:30 PM By Herschell Gordon Lewis

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting

LIST ROUNDTABLE: Time to pay brokers differently?  Jul 01, 2000 9:30 PM By MCM staff

Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever

Geerlings & Wade forges ahead  Jul 01, 2000 9:30 PM By Shayn Ferriolo

Geerlings & Wade seemed to be starting the year on a sour note. The wine marketer’s first-quarter sales of $8.2 million were down 3.5% from the first

Magellan’s explores Web growth  Jul 01, 2000 9:30 PM By Paul Miller

Ferdinand Magellan was killed while trying to sail around the world. The 10-year-old travel gear cataloger Magellan’s is trying to make a killing by navigating

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