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News ARCHIVE

Keeping up with home-schoolers  Nov 01, 1999 10:30 PM By Patricia Odell

This fall an estimated 1.5 million children are being schooled at home, up 328% from 350,000 in 1990, according to the National Home Education Research

MERCHANDISING: Web as launching pad  Nov 01, 1999 10:30 PM By Paul Miller

‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing

TECHNOLOGY: Is it finally time for PC/TV?  Nov 01, 1999 10:30 PM By Shannon Oberndorf

Service providers are gearing up to offer interactive televisionFuturists have long predicted that consumers would be using their television sets and

PRODUCTION  Oct 01, 1999 9:30 PM By Shannon Oberndorf

What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger

Production horror stories  Oct 01, 1999 9:30 PM By Moira Pascale

This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources

Growth spurt for Hanna Andersson product line  Oct 01, 1999 9:30 PM By Moira Pascale

Hanna Andersson is giving moms and kids more ways to feel soft and cozy. Beginning with its fall catalog, the Portland, OR-based upscale children’s clothing

CUSTOMER SERVICE  Oct 01, 1999 9:30 PM By Paul Miller

Empowering your service and order-taking reps to do whatever it takes to solve customer problems can help you retain customers and even win over new ones

Wrong numbers  Oct 01, 1999 9:30 PM By MCM staff

Listen up, catalogers: Proofread your phone numbers before you go to press. This sounds like a no-brainer, but if a mistake can happen to L.L. Bean, it

BUSINESS-TO-BUSINESS  Oct 01, 1999 9:30 PM By Mark Del Franco

Both revenue and earnings figures continue to be strong among the publicly traded business-to-business and computer mailers tracked by Catalog Age. Except

Circulation PLANNING  Oct 01, 1999 9:30 PM By Mark Del Franco

Uncovering some sort of circulation trend this holiday season is like trying to wrestle an octopus. Just when you think you have it pinned down, another






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