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News ARCHIVE

In this issue the cybercritic looks at woodworking tools websites  Apr 01, 2000 10:30 PM By MCM staff

www.bridgecitytools.comReviewed Feb. 18, 8:45 a.m., Explorer 5.0The Cybercritic prefers gripping a computer mouse to a power drill. So the fact that the

ELECTRONIC LISTS: Getting e-permission  Apr 01, 2000 10:30 PM By Peter Girard

E-mail co-ops demand opt-in proofJust as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers

ONLINE AUCTIONS: Going once, going twice…  Apr 01, 2000 10:30 PM By Paul Miller

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming

WHAT’S NEW  Apr 01, 2000 10:30 PM By MCM staff

- To help boost conversion rates from affiliate programs, ePod Corp. (www.epod.com) has launched the ePod. Described as “a transactional showcase,” an

Netting consumer customers  Apr 01, 2000 10:30 PM By Mark Del Franco

Since it was launched in 1995, Appleton, WI-based cataloger School Specialty has sold its nontextbook educational supplies to schools and other institutions.But

TOY STORY  Apr 01, 2000 10:30 PM By MCM staff

Despite some well-publicized snafus regarding holiday fulfillment, if last year’s momentum continues, online toy sales should reach $1.6 billion by 2002,

CONSUMER TRENDS: Online spending growth slows  Apr 01, 2000 10:30 PM By Moira Pascale

Internet commerce may be growing in leaps and bounds, thanks to increased penetration among consumers. But according to a study by University of Pennsylvania’s

Borrowing from the masters  Apr 01, 2000 10:30 PM By MCM staff

This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at

BENCHMARK 2000 DATABASE  Apr 01, 2000 10:30 PM By MCM staff

Not all catalogers, it seems, are sold on database marketing. As is to be expected, the larger catalogers that participated in Catalog Age’s 2000 Benchmark

MULTICHANNEL MARKETING: Wine Enthusiast hooks up  Apr 01, 2000 10:30 PM By Paul Miller

Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for






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