Testing… one, two, three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

When it comes to assessing the impact of your e-mail, your customer is a better judge than your managerWhat’s wrong with this scenario? Immediately after

I.Bits: STARRY SITES  Feb 01, 2001 10:30 PM By MCM staff

Restaurants have the Michelin guide. I.merchants have The @Plan Institute for Online Commerce E-Performance Report. Released quarterly, the report grants

Corporate Greetings Greets Promo Market  Feb 01, 2001 10:30 PM By Paul Miller

You’d expect a catalog named Corporate Greetings to sell primarily corporate greeting cards. But cards make up just two spreads of the 20-page debut Corporate

I.Bits: SURVEY SEZ  Feb 01, 2001 10:30 PM By MCM staff

Of more than 3,000 online shoppers surveyed in December by Internet technology provider E-centives, 40% said “saving money on the Internet is a priority

Burpee Delivers on Service  Feb 01, 2001 10:30 PM By MCM staff

Venerable seed and plants cataloger Burpee certainly knows its target audience – although it should, after 125 years in the business.While perusing Burpee’s

Extra, Extra: Catalogs in Newspapers  Feb 01, 2001 10:30 PM By Moira Cotlier

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there.

Hanover Direct: The Saga Continues  Feb 01, 2001 10:30 PM By MCM staff

In what has become one of the industry’s most closely watched soap operas, Hanover Direct announced Jan. 5 that it is laying off 285 employees – 11% of

Ask the Experts  Feb 01, 2001 10:30 PM By Sandra Gassmann

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’

It’s February – Time for Parcel Rates to Rise  Feb 01, 2001 10:30 PM By Paul Miller

Just as the Jan. 7 postal rate hike was about to go into effect, parcel carriers United Parcel Service and Federal Express announced rate increases as

IMPROVING UPON A CLASSIC  Feb 01, 2001 10:30 PM By Moira Cotlier

The venerable Brooks Brothers brand is synonymous with classic, timeless apparel. So you might not expect the New York-based cataloger/retailer to be

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