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News ARCHIVE

backword  Sep 01, 2000 9:30 PM By MCM staff

Bean keeps it brief OK, by now we all know that the 88-year-old L.L. Bean is a mail order master. But a recent shopping experience with the venerable

Magellan’s, Fall 1999  Sep 01, 2000 9:30 PM By Sabrina Home

With an A-to-Z offering of nearly every travel item under the sun, crisp graphic images and clever, concise copy, Magellan’s captures the imagination

WEB MARKETING  Sep 01, 2000 9:30 PM By Moira Cotlier

Avoiding costly online errors Experts say proofread, test – then proofread and test again For all of its benefits, e-commerce also has a host of high-tech

OPERATIONS  Sep 01, 2000 9:30 PM By Mark Del Franco

Lessons from last Avoiding online fulfillment snafus this holiday season As the 20th-century philosopher George Santayana said, those who do not learn

Crate & Barrel Home Book, Fall 1999  Sep 01, 2000 9:30 PM By Sabrina Home

Pristine product shots balanced against just the right amount of text and white space make the Silver Award-winning book from home gifts and furniture

Gump’s By Mail, Interiors, Autumn Preview 1999  Sep 01, 2000 9:30 PM By Moira Cotlier

From the front cover to the back, Gump’s By Mail’s home furnishings catalog “maintains its long-standing image,” to quote a judge, of appealing to upscale

at deadline  Sep 01, 2000 9:30 PM By MCM staff

DELIA’S TO MERGE WITH ITURF AND SELL NONCORE TITLES A little more than a year after teen apparel cataloger/retailer Delia’s spun off its online portal

MANAGEMENT SOFTWARE REVIEW  Sep 01, 2000 9:30 PM By MCM staff

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management

Catalog Copy  Sep 01, 2000 9:30 PM By Herschell Gordon Lewis

Clarity triumphs… as well it should The tumult and shouting have died. The Gold Award winners have their award plaques. Some Annual Catalog Award winners

Harry and David’s Post Cereals promo  Sep 01, 2000 9:30 PM By Moira Cotlier

Next to milk, fruit is the most popular accompaniment for breakfast cereal – or so Harry and David hopes. The Medford, OR-based gourmet fruit and foods






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