TRENDS: The big b-to-b issues  May 01, 2000 9:30 PM By Paul Miller

Postal and paper costs, disintermediation weigh on mailers’ mindsAsked what their greatest challenges and concerns are, business-to-business catalogers

GETTING PERSONAL: …with Tracy Carpentier  May 01, 2000 9:30 PM By Tracy Carpentier

Tracy Carpentier is vice president/general manager of industrial signage catalog Seton Name Plate, based in Branford, CT.Q: What was your career path

Catalog Awards finalists  May 01, 2000 9:30 PM By MCM staff

Judges of Catalog Age’s 15th Annual Catalog Awards have named 64 finalists in 24 categories from a field of 206 entries. Additional finalists in the international

Increasing Web sales through data analysis  May 01, 2000 9:30 PM By Ken Burke

If you want to increase your ‘Net sales, you need a solid reporting system that provides you with specific details about your users’ behavior – information

How we catalogers can win on the Web  May 01, 2000 9:30 PM By Michael Tiernan

Welcome to cyberspace, the American dream, the frontier of the new millennium, and an unprecedented opportunity for direct marketers to use their skills

Cyberspace as a source for paper  May 01, 2000 9:30 PM By Peter Girard

Would you buy your paper from eBay? A growing number of Web-based companies believe that catalogers and other high-volume paper buyers will soon comb

Making the most of the off-season  Apr 01, 2000 10:30 PM By Peter Girard

For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical

Gaiam works to own the `LOHAS’ market  Apr 01, 2000 10:30 PM By Peter Girard

Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles

FOCUS: BABY PRODUCTS – the natural baby catalog  Apr 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 ( friend of The Cybercritic’s who was intent on raising a child

CIRCULATION STRATEGIES: Keeping their books in print  Apr 01, 2000 10:30 PM By Jane E. Zarem

Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions

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