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News ARCHIVE

Merch Mishap Gets `Whacked’  Jan 01, 2001 10:30 PM By Moira Cotlier

What seemed like a brilliant merchandising idea at the time turned out to be a production nightmare for Corte Madera, CA-based Restoration Hardware. But

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SAVVY RECREATIONALISTS The Savvy Recreationalists file is a database of direct mail buyers who have purchased merchandise for outdoor activities such

Lucy.com  Jan 01, 2001 10:30 PM By Stuart Cohen

In September, Web pure-play Lucy.com entered the print catalog channel with a 36-page book. The Portland, OR-based women’s athletic apparel marketer mailed

New Management  Jan 01, 2001 10:30 PM By MCM staff

PERFORMANCE BICYCLE This file, consisting of 66% men and 22% women, has more than 260,000 buyers from the Performance Bicycle catalog. Buyers spend an

Mailer Fits Seven Continents in One Book  Jan 01, 2001 10:30 PM By William R. Brett

It’s a big, beautiful world out there. By redesigning its catalog, Wilderness Travel intends to help customers and prospects see more of it.In October,

InStyle Catalog Already Out  Jan 01, 2001 10:30 PM By Moira Cotlier

While cataloger Williams-Sonoma took the plunge into magazine publishing with the recent launch of Taste, fashion and entertainment magazine InStyle launched

New Lists  Jan 01, 2001 10:30 PM By MCM staff

DREAM PRODUCTS There are more than 240,000 buyers of products such as the Universal Ink Jet Refill Kit and the Dual Compartment Thermal Cooler from space

New Lists  Jan 01, 2001 10:30 PM By MCM staff

FISHING LICENSE HOLDERS This newly compiled database features more than 4.2 million fishing license holders compiled from state registration records.

Online Asset Exchange  Jan 01, 2001 10:30 PM By Stuart Cohen

Realizing that not all businesses are inclined to buy industrial equipment via the Web, San Diego-based Online Asset Exchange launched a print catalog

Cleaning Up for Better Response  Jan 01, 2001 10:30 PM By MCM staff

Skimp on list hygiene and you risk being penny-wise and pound-foolishWithin a year of standardizing and clearing its house file, Alaska Wild Berry Products






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