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THAT’S WHY IT’S CALLED THE WORLD WIDE WEB  Dec 01, 2000 10:30 PM By MCM staff

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days

CATALOG DELIVERY  Dec 01, 2000 10:30 PM By Paul Miller

YOU’VE GOT (LATE) MAIL `Cruddy’ pockets mar otherwise good service Maybe it’s the nationwide labor shortage affecting the postal workforce, or perhaps

AT YOUR SERVICE  Dec 01, 2000 10:30 PM By MCM staff

If you’re targeting European Web shoppers, consider making superlative cyberservice your unique selling proposition. A study by Andersen Consulting (www.ac.com)

corporate gifts  Dec 01, 2000 10:30 PM By MCM staff

websites www.landsend.com Reviewed Oct. 17, 12:30 p.m., Explorer 4.5 Bounding onto the Lands’ End Corporate Sales site through its link on the home page,

Network  Dec 01, 2000 10:30 PM By MCM staff

Defend your site against security breaches with a mix of technology and policyHere’s a statistic you don’t want your customers to know: According to a

No more lavish list promotions  Dec 01, 2000 10:30 PM By MCM staff

Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers

Bauer books don `leather’ jacket  Dec 01, 2000 10:30 PM By Shayn Ferriolo

Special varnish adds attention-grabbing texture to fall catalog coverLeather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s

USPS: IT COULD BE WORSE  Nov 01, 2000 10:30 PM By Paul Miller

Postmaster general counting on catalogs, parcels for growth Already unpopular among mailers thanks to a substantial postage increase looming for January,

Weighing the heavyweights  Nov 01, 2000 10:30 PM By Paul Miller

Who’s better for catalogers: Bush or Gore? It’s that time again – time to hit the voting booths, pull the lever, and (hopefully) elect the officials who

CONSUMER CATALOGS  Nov 01, 2000 10:30 PM By Mark Del Franco

Where are the profits? 44% of consumer mailers and cataloger/retailers post 2Q loss Of the 18 catalogers and cataloger/retailers tracked, eight posted






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