News ARCHIVE

Holiday suprises  Mar 01, 1999 10:30 PM By Moira Pascale

Jan Lajoie is president/CEO of Medford, OR-based Northwest’s Best, a catalog of handcrafted art products, furniture, and gift items from the Northwest.

Catalog management systems: a wide range to choose from  Mar 01, 1999 10:30 PM By MCM staff

Catalogers today can choose from dozens of catalog management computer systems. “These systems are designed for order entry [phone or mail, with prompts

‘Yay, snow!’ ‘Boo, snow!’  Mar 01, 1999 10:30 PM By Moira Pascale

The snowstorms and frigid temperatures that finally blanketed most of the U.S. around Christmas followed a long and unseasonably mild autumn. But when

Marketing Benchmark’99  Mar 01, 1999 10:30 PM By MCM staff

Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their

Catalogers going to extremes  Mar 01, 1999 10:30 PM By MCM staff

In 1996, the Winter Olympics featured snowboarding as a medal event for the first time-a sure sign that “extreme sports” have gone mainstream. Another

Lands’ End wields the ax  Mar 01, 1999 10:30 PM By Paul Miller

On Jan. 12, Lands’ End president/CEO David Dyer announced a restructuring plan in which the $1.24 billion cataloger would eliminate 94 of its 888 salaried

No greed in sight  Mar 01, 1999 10:30 PM By Moira Pascale

According to a number of list firms, consumer list prices should remain relatively stable this year. On the other hand, many pros also say list spending

UPS announces rate hikes  Feb 01, 1999 10:30 PM By Paul Miller

For the most part, United Parcel Service is taking it easy on catalogers and other shippers in its annual rate increase, which takes effect Feb. 8. Ground

Victoria reveals her secrets  Feb 01, 1999 10:30 PM By Paul Miller

Victoria’s Secret catalog president/CEO Cindy Fields has helped to nearly double the company’s catalog sales, from $436 million in 1993 to $760 million

Thinking outside the mailbox  Feb 01, 1999 10:30 PM By Lisa Henderson

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value






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