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News ARCHIVE

WEB MARKETING: Targeting those senior surfers  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be

Breaking creative rules  Oct 01, 1999 9:30 PM By MCM staff

Before you break the rules of catalog design, you need to understand what they are – and why they workCatalog design has come a long way from the industry’s

LEGISLATION  Oct 01, 1999 9:30 PM By Paul Miller

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer

Benchmark 1999 Production  Oct 01, 1999 9:30 PM By MCM staff

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented

UPS to hit The Street  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Aware that it takes money to make money, United Parcel Service (UPS) hopes to raise up to $5 billion in an initial public offering (IPO) before the year’s

LANDS’ END, SPIEGEL CONTINUE TO REBOUND  Sep 01, 1999 9:30 PM By MCM staff

Solid growth among its corporate sales, children’s apparel, and home goods titles, as well as on its Website, enabled Lands’ End to close its second quarter

EyeWire Studios, January 1999  Sep 01, 1999 9:30 PM By Laura Beaudry

Not many catalogs could put a hot-pink hand grenade on the cover and get applause for the effort. But EyeWire Studios, a supplier of computer image and

Dress Barn joins catalog ranks  Sep 01, 1999 9:30 PM By Paul Miller

In the wake of Macy’s, Banana Republic, and Nine West, low-end women’s apparel retailer Dress Barn is crossing over into mail order. In September, the

French Country Living, Early Autumn 1998 Catalogue  Sep 01, 1999 9:30 PM By Laura Beaudry

It’s near twilight in a little country village in Provence. The streetlamps are glowing yellow as the last rays of the sun begin to fade. Through the

Harry and David, Christmas 1998  Sep 01, 1999 9:30 PM By Laura Beaudry

One word is typically all you need to describe a Harry and David food catalog: yum. And this Christmas book, which tied for the Silver Award, is no exception.






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