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News ARCHIVE

Cataloger could hold vendors liable for millennial snafus  Apr 01, 1999 10:30 PM By Mark Del Franco

It’s Dec. 31, 1999, and your management software system is working beautifully. But then you come to work after New Year’s Day 2000 to find your computers

Online list shopping update  Apr 01, 1999 10:30 PM By Jane Zarem

With the mach-speed changes occurring in Web delivery of information, it’s time to take another look at the list business online (see “Lists in space,”

Mattel’s new game  Apr 01, 1999 10:30 PM By Shannon Oberndorf

Spurred by declining retail toy sales and the growth of e-commerce, 4.78 billion toy manufacturer Mattel has aggressively entered the direct marketing

Using customer data to drive creative  Apr 01, 1999 10:30 PM By Glenda Shasho Jones

While most catalog marketers use house file data to develop offers, find new customers, and build a brand, not many use customer data effectively in the

Catalog Awards  Apr 01, 1999 10:30 PM By MCM staff

Judges of the 14th Annual Catalog Awards named 75 finalists in 25 categories from a field of 320 entries. Additional finalists in the online and international

BENCHMARK’99  Apr 01, 1999 10:30 PM By MCM staff

Reflecting the ever-growing importance of database marketing to the catalog industry, this year we’ve broken out a separate database marketing benchmark

Venator Group’s direct aim  Apr 01, 1999 10:30 PM By Melissa Dowling

In a move to significantly expand its catalog and e-commerce interests, athletic footwear and apparel marketer Venator Group, which includes the sports

GOOD TIMES-FOR NOW  Apr 01, 1999 10:30 PM By Sherry Chiger

Judging by early spring sales results, most catalogers continue to benefit from the still-strong economy. Multititle gifts mailer Good Catalog Co., apparel

Troubled marketer seeks salvation in catalog sales  Apr 01, 1999 10:30 PM By Brian Santo

Cosmetics and personal care products cataloger/retailer Garden Botanika got off to a rocky start this year. Following a 10% plummet in its annual sales,

Cyber location shots  Apr 01, 1999 10:30 PM By MCM staff

Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations






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