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News ARCHIVE

TESTING Tougher tryouts  Nov 01, 2000 10:30 PM By MCM staff

Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests

New House rules?  Nov 01, 2000 10:30 PM By MCM staff

As is the case every other year, all 435 House seats are up for reelection. The good news is that the more cataloger-friendly representatives are, in

USPS: IT COULD BE WORSE  Nov 01, 2000 10:30 PM By Paul Miller

Postmaster general counting on catalogs, parcels for growth Already unpopular among mailers thanks to a substantial postage increase looming for January,

New Web privacy developments  Nov 01, 2000 10:30 PM By Moira Cotlier

Online advertisers and marketers may soon have a harder time collecting data about customers, now that Microsoft has created technology that will allow

FINANCE Taking back the Web  Nov 01, 2000 10:30 PM By Mark Del Franco

As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.

HAPPY RETURNS  Nov 01, 2000 10:30 PM By Curt Barry

How to reduce customer returns – and their costs The rapid rise of e-commerce has led to an increase in the rate of returns, or so say some industry observers.

Betty Crocker catalog gets a facelift  Nov 01, 2000 10:30 PM By Stuart Cohen

Like many aging beauties, the Betty Crocker catalog had some work done. After all, the 38-year-old housewares cataloger bearing the name of the 65-year-old

CREATIVE  Nov 01, 2000 10:30 PM By Moira Cotlier

When it’s time to redesign Reasons for Website makeovers vary – as do the results Given the speed with which many catalogers rushed to put up Websites,

Crystal-ball time  Oct 01, 2000 9:30 PM By Sherry Chiger

In 1986, then-chairman of General Motors Roger Smith said, “By the turn of this century, we will live in a paperless society.” I don’t know about you,

POSTAL  Oct 01, 2000 9:30 PM By Paul Miller

USPS MAY POST A LOSS Could set stage for additional rate hikes A month before the end of the USPS’s fiscal year 2001, Postmaster General William Henderson






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