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News ARCHIVE

Web marketing is Kids Stuff  Jul 01, 2000 9:30 PM By Paul Miller

A year ago, the Website of $16.7 million children’s products mailer Kids Stuff was still in the conceptual stage. But by the first quarter of 2000, the

at deadline  Jul 01, 2000 9:30 PM By MCM staff

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy

LEGISLATION: No Internet taxes till ’06?  Jul 01, 2000 9:30 PM By Paul Miller

House approves ‘Net tax ban legislation; next stop is the SenateThe first hurdle in extending the Internet sales tax ban to October 2006 has been cleared.

BUSINESS-TO-BUSINESS: Outbound efforts pay off  Jul 01, 2000 9:30 PM By Mark Del Franco

Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field

CUSTOMER SERVICE: Is service suffering?  Jul 01, 2000 9:30 PM By Mark Del Franco

The lure of the Web may cause mailers to put the back-end on the back burnerSuperior customer service has always been a basic tenet of catalog shopping.

EXCHANGES: Sharing less with their rivals  Jul 01, 2000 9:30 PM By Peter Girard

Some exchange less because fewer competitive lists are availableAre catalogers becoming reluctant to share names with their competitors? Opinions of sources

WHAT ABOUT YOUR OLD BUSINESS?  Jul 01, 2000 9:30 PM By Herschell Gordon Lewis

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting

LIST ROUNDTABLE: Time to pay brokers differently?  Jul 01, 2000 9:30 PM By MCM staff

Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever

Geerlings & Wade forges ahead  Jul 01, 2000 9:30 PM By Shayn Ferriolo

Geerlings & Wade seemed to be starting the year on a sour note. The wine marketer’s first-quarter sales of $8.2 million were down 3.5% from the first

Magellan’s explores Web growth  Jul 01, 2000 9:30 PM By Paul Miller

Ferdinand Magellan was killed while trying to sail around the world. The 10-year-old travel gear cataloger Magellan’s is trying to make a killing by navigating






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