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The 10 BEST Operations Innovations  Jun 01, 1999 9:30 PM By Curt Barry

Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through

Catalogers go Hollywood  Jun 01, 1999 9:30 PM By Peter Girard

Every Thursday, millions of television viewers tune in to see an array of products from Skokie, IL-based medical supplies catalog Anatomical Chart Co.;

Finding signs of improvement  Jun 01, 1999 9:30 PM By MCM staff

A print review of a Website is by its nature unfair. By the time the review hits readers’ desks, the Website in question may have changed-hopefully for

Boosting average orders  Jun 01, 1999 9:30 PM By Paul Miller

This year, 89% of the business-to-business catalog participants in the Catalog Age Benchmark Report on Marketing (February issue) posted average order

The 10 BEST Catalog Concepts Ever  Jun 01, 1999 9:30 PM By Diane Cyr

Why these guys? As you read this, you’ll likely agree with some of the selections, and disagree with others. Maybe strongly.After all, some of these catalogs

The 10 Best Catalog Redesigns  Jun 01, 1999 9:30 PM By Melissa Dowling

Beauty may be in the eye of the beholder, but in catalog creative, a pretty presentation had better check out on the balance sheet as well. As one catalog

The 10 BEST Catalog Benchmarks  Jun 01, 1999 9:30 PM By Katie Muldoon

Having gauges against which to measure improvement, or lack thereof, is healthy both for the business and for management’s peace of mind. Because all

backword  May 01, 1999 9:30 PM By MCM staff

Georgia on their minds For certain, it’s getting harder and harder to find new catalog products. Now it seems mailers can’t even count on local heroes

New Catalogs  May 01, 1999 9:30 PM By Robert Spiegel

Equine Discount USA The former owner of PetSmart’s Equine Supply catalog is back in the mail order saddle. In February, Vern Wiese launched Equine Discount

Transcat  May 01, 1999 9:30 PM By Leslie Goff

Some catalogers worry that their Websites will cannibalize their mainstay business. Business-to-business mailer Transcat is hoping that its site will






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