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new catalogs  Jul 01, 1999 9:30 PM By MCM staff

Magellan’s Women’s Edition to better serve its substantial portion of female customers, travel gear cataloger Magellan’s has launched a title especially

Fall looking good  Jul 01, 1999 9:30 PM By MCM staff

Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more

Asian crisis control  Jul 01, 1999 9:30 PM By Paul Miller

The financial crisis that hit Asia over the past few years has also hurt some of the U.S. business-to-business catalogers marketing there. But for the

How are we doing?  Jun 01, 1999 9:30 PM By Paul Miller

Much like their consumer catalog counterparts, many business-to-business catalogers continually research their markets, contacting customers to see if

Home Depot ProBook prints in 25 versions  Jun 01, 1999 9:30 PM By Paul Miller

Hardware retail giant Home Depot has 800 stores nationwide, so why should it settle for just one version of its ProBook catalog? Since launching the business-to-business

Tool Crib’s high-powered spin-off  Jun 01, 1999 9:30 PM By Paul Miller

Tool cataloger Tool Crib of the North began selling the DeWalt brand of professional power tools in 1992. Today, the product line represents 5% of the

Co-op promotions go high tech  Jun 01, 1999 9:30 PM By Shannon Oberndorf

With all the talk about driving Website traffic and generating leads, it’s no wonder that a new marketing concept that promises to do both-endorsed e-mail-has

new Web catalogs  Jun 01, 1999 9:30 PM By MCM staff

Guess? to encourage Web surfers to buy from its new Website, Guess?, the Los Angeles-based casual apparel manufacturer/retailer, is offering free second-day

The 10 BEST Catalog Products  Jun 01, 1999 9:30 PM By Melissa Dowling

For certain, cataloging is a merchandise-driven business. Who hasn’t heard about the brilliant product idea that launched a successful mail order enterprise,

Hopping into the bed market  Jun 01, 1999 9:30 PM By Brian Santo

It’s an obvious jump from selling a $599 down comforter to selling a $12,463 hand-built Tudor bed. At least it was for Freeport, ME-based Cuddledown of






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