News ARCHIVE

Where are they now? Or: Whatever happened to the class of ’94?  Jan 01, 1999 10:30 PM By MCM staff

For the past eight years, Catalog Age has profiled at least 40 new catalogs each year. But what happens after they launch-how many of the new catalogs

Are SOHOs worth it?  Jan 01, 1999 10:30 PM By Jane Zarem

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing

new catalogs  Jan 01, 1999 10:30 PM By Moira Pascale

O’Brien Brothers: Life In High Gear for some, cars aren’t simply a means of transportation, but a way of life. Brothers George and Sean O’Brien love cars

‘Covering’ prospecting books  Jan 01, 1999 10:30 PM By MCM staff

Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative

Compaq, direct  Jan 01, 1999 10:30 PM By Mark Del Franco

Taking a page out of rival Dell Computer Corp.’s playbook, $24.58 billion computer manufacturer Compaq announced in November that it will begin selling

listings  Jan 01, 1999 10:30 PM By MCM staff

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly

New book speaks to Hispanics  Jan 01, 1999 10:30 PM By MCM staff

Nearly 29 million Hispanic consumers live in the U.S., and they have an estimated $350 billion to spend, according to the U.S. Census Bureau. By 2010,

Web talent: recruit or retrain?  Dec 01, 1998 10:30 PM By Shannon Oberndorf

Good help is hard to find in any industry, and the new world of electronic commerce is no exception. Depending on a cataloger’s online needs, finding

Utilities seek the power of catalogs  Dec 01, 1998 10:30 PM By MCM staff

As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand

Doubts in Dodgeville  Dec 01, 1998 10:30 PM By Paul Miller

After three sluggish quarters and a stock plunge of roughly 50% for the year, Lands’ End’s board of directors apparently felt that enough was enough.






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