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News ARCHIVE

AT DEADLINE  Jun 01, 2000 9:30 PM By MCM staff

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May

InsiderStreet to buy HardwareStreet  Jun 01, 2000 9:30 PM By Paul Miller

Two weeks after its merger with fellow Internet computer cataloger Netdirect Corp. International was called off, Reno, NV-based HardwareStreet.com agreed

FRAUD REPORT: ID thievery is on the rise  Jun 01, 2000 9:30 PM By Charlie Fletcher

And identity theft is easier, thanks to the ‘NetAlthough e-commerce is boosting economic development, the Web is also fueling identity theft, or using

MARKETING STRATEGIES: Delia’s growing pains  Jun 01, 2000 9:30 PM By Mark Del Franco

Teen marketer overreaches and hits a snagOnce the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.For

GETTING PERSONAL: …with Irwin Langer  Jun 01, 2000 9:30 PM By Irwin Langer

Irwin Langer is the director of operations for Burlington, VT-based gardening and outdoor furnishings cataloger Gardener’s Supply Co.Q. Tell us about

Catalog Copy: Does the cover convey the catalog?  Jun 01, 2000 9:30 PM By Herschell Gordon Lewis

I’m looking at a catalog cover. The catalog is Mrs. Field’s Cookies.I know Mrs. Fields and her cookies. Yumm. But this cover shows a coyly smiling Mrs.

COMMON MISTAKES IN LIST SELECTION  Jun 01, 2000 9:30 PM By MCM staff

The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills.

DISTRIBUTION COSTS: Pain in the gas for delivery  Jun 01, 2000 9:30 PM By Paul Miller

Will soaring gasoline prices boost postal and parcel rates?Are you getting sick of paying more at the pump? Think of what it’s like to fuel a fleet of

ELECTRONIC MARKETING: E-mail takes off  Jun 01, 2000 9:30 PM By Paul Miller

Many are trying e-mail promotionsThe payoff may not be enormous yet – if even quantifiable – but e-mail marketing is heating up among consumer print catalogers.A

DELIVERY: Passing the white glove test  Jun 01, 2000 9:30 PM By Mark Del Franco

Premium delivery service for hefty hard goodsIn an effort to make ordering furniture by mail more convenient and attractive for consumers, several catalogers,






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