News ARCHIVE

Bird Baths  Dec 01, 1998 10:30 PM By MCM staff

A new line of bird baths from Winged Aquatics that sit on the ground-where most birds in the wild find water-is said to attract more species than traditional

Utilities seek the power of catalogs  Dec 01, 1998 10:30 PM By MCM staff

As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand

Database-driven deals  Dec 01, 1998 10:30 PM By Mark Del Franco

Merger and acquisition activity remained strong in the third quarter, as 32 deals were consummated, compared to 30 during the previous quarter and 30

Getting past the gatekeeper  Dec 01, 1998 10:30 PM By Paul Miller

One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands

Femail Creations  Dec 01, 1998 10:30 PM By MCM staff

The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers

Blair’s new process  Dec 01, 1998 10:30 PM By Diane Cyr

Meet a loyal Blair Corp. shopper. She’s been buying Blair products for more than 20 years, ordering jackets, shoes, blouses, and skirts at least once

Information highway robbery  Dec 01, 1998 10:30 PM By MCM staff

Direct marketers lose nearly $100 million a year to fraudulent transactions, according to credit card processor Paymentech. And the losses may skyrocket

Pet peeved  Dec 01, 1998 10:30 PM By MCM staff

It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,

Mail Order Medical Supply  Dec 01, 1998 10:30 PM By MCM staff

When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about

Deluxe sells books-finally  Dec 01, 1998 10:30 PM By Paul Miller

Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.






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