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Bending your schedule  May 01, 1999 9:30 PM By Mark Del Franco

According to the Bureau of Labor Statistics, the national unemployment average in February hit 4.3%, the lowest it’s been in a generation. This tight

Venator Group’s direct aim  Apr 01, 1999 10:30 PM By Melissa Dowling

In a move to significantly expand its catalog and e-commerce interests, athletic footwear and apparel marketer Venator Group, which includes the sports

GOOD TIMES-FOR NOW  Apr 01, 1999 10:30 PM By Sherry Chiger

Judging by early spring sales results, most catalogers continue to benefit from the still-strong economy. Multititle gifts mailer Good Catalog Co., apparel

Troubled marketer seeks salvation in catalog sales  Apr 01, 1999 10:30 PM By Brian Santo

Cosmetics and personal care products cataloger/retailer Garden Botanika got off to a rocky start this year. Following a 10% plummet in its annual sales,

Cyber location shots  Apr 01, 1999 10:30 PM By MCM staff

Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations

Finding the newest new names  Apr 01, 1999 10:30 PM By Paul Miller

An ideal time for business-to-business catalogers to find customers is when companies start their businesses. But by the time most b-to-b mailers reach

Kid Territory  Apr 01, 1999 10:30 PM By Moira Pascale

What do you get when you combine a mother in marketing, a father in cataloging, and a need for children’s bedroom furniture? Kid Territory, a catalog

Cover  Apr 01, 1999 10:30 PM By MCM staff

J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its 74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J.

Gone batty  Apr 01, 1999 10:30 PM By Bob Benson

I received a recent issue of Catalog Age that included an advertisement for the List Technology Systems Group. The ad was meant to be lighthearted and

Breaking away from the pack  Apr 01, 1999 10:30 PM By Lois Boyle

Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing






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