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Cashing in on the e-commerce frenzy  Aug 01, 1999 9:30 PM By Nick Holland

With public catalog companies trading at 12-25 times after-tax earnings while e-commerce companies such as Amazon.com trade at 12-25 times sales, smart

Better living through session analysis  Aug 01, 1999 9:30 PM By MCM staff

Each week, one-fifth of the 25,000 visitors to Ross-Simons’s Website click straight from the home page to the jewelry offerings. Another one-third immediately

FIRING BACK: You snooze, you lose  Aug 01, 1999 9:30 PM By MCM staff

When the Catalog Age staffers picked our brilliant ideas for new catalogs in the Backword section of the June issue, senior managing editor Sherry Chiger

FIRING BACK: Frontgate markets smart  Aug 01, 1999 9:30 PM By MCM staff

Home and garden goods cataloger Frontgate knows how to get customers to buy again: money. A Catalog Age staffer who recently ordered from the catalog

FIRING BACK: The worst about the best  Aug 01, 1999 9:30 PM By Leon Henry

Your June issue, “101 best ideas of all time,” shows a great deal of thought, and I am sure it was a monumental decision to evaluate the really best ideas.However,

CUSTOMER ACQUISITION: When should you prospect?  Aug 01, 1999 9:30 PM By Moira Pascale

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies

FIRING BACK: Good things could use smaller packages  Aug 01, 1999 9:30 PM By MCM staff

Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and

BENCHMARK’99  Jul 01, 1999 9:30 PM By Moira Pascale

The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names

Blooming transactions  Jul 01, 1999 9:30 PM By Shannon Oberndorf

Mergers and acquisitions were blooming in the month of May, especially for gardening products and flower catalogs. And it seems that Ruth Owades’s green

Evolution of a brand  Jul 01, 1999 9:30 PM By Michael P. Krasny

It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to






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