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Circulation PLANNING  Oct 01, 1999 9:30 PM By Mark Del Franco

Uncovering some sort of circulation trend this holiday season is like trying to wrestle an octopus. Just when you think you have it pinned down, another

Daniel Smith, Reference Catalog 1998/1999  Sep 01, 1999 9:30 PM By Sherry Chiger

What a daunting task it must be to create a “reference catalog” for artists. Not only must you sell an exhaustive range of media, but your color reproduction

NO FIGHTING THE POSTAL SERVICE  Sep 01, 1999 9:30 PM By MCM staff

In the wake of the July 27 ruling rejecting the Alliance of Nonprofit Mailers’ lawsuit against the U.S. Postal Service, Jerry Cerasale, senior vice president,

Black Box, Fall/Winter 1998-1999  Sep 01, 1999 9:30 PM By Laura Beaudry

There are so many good things about the Black Box Fall/Winter catalog of computer networking products that one almost doesn’t know where to begin. “This

Etera, 1999 Perennial Guide  Sep 01, 1999 9:30 PM By Laura Beaudry

The Etera Perennial Guide gets off to a great start with its arresting cover. “Beautiful,” a judge says. “The eye-catching image just draws you in. It’s

WAREHOUSE ISSUES: Fulfilling your space needs  Sep 01, 1999 9:30 PM By Mark Del Franco

Options for dealing with a shrinking warehouseA growing catalog business with more than $3 million in annual sales, Old Saybrook, CT-based rock ‘n’ roll

When Irish eyes are buying  Sep 01, 1999 9:30 PM By Peter Girard

Two years ago, when U.S.-born Jennifer Grimes founded Dublin-based home products catalog Grimes & Co., Ireland represented a mail order frontier. “I had

Natural Baby Catalog, Winter 1998  Sep 01, 1999 9:30 PM By Melissa Dowling

Bigger is indeed better when it comes to catalog design and trim size. At least that’s what Natural Baby Catalog has found in overhauling its creative

Industrial supplies: Lab Safety Supply, January 1999 General Catalog  Sep 01, 1999 9:30 PM By Melissa Dowling

An awesome offering. The most complete I have seen. It gets bigger and better every year.” That’s how one of the panelists describes the merchandising

Jackson & Perkins, New Roses 1999  Sep 01, 1999 9:30 PM By Moira Pascale

If the subject was roses, the authority would be Gold Award winner Jackson & Perkins. The company’s New Roses 1999 catalog edition seduces the judging






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