News ARCHIVE

New Lists  Dec 01, 1998 10:30 PM By MCM staff

Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought

Customer’s wish is Xtras’ command  Dec 01, 1998 10:30 PM By Lynn Dougherty

A high-tech market requires high-tech customer communication strategies, or so business-to-business software cataloger Xtras has concluded. Responding

Turn Off the TV  Dec 01, 1998 10:30 PM By MCM staff

With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play

A present from Asia  Dec 01, 1998 10:30 PM By Shannon Oberndorf

At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped

Firing Back  Dec 01, 1998 10:30 PM By MCM staff

More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my

Web talent: recruit or retrain?  Dec 01, 1998 10:30 PM By Shannon Oberndorf

Good help is hard to find in any industry, and the new world of electronic commerce is no exception. Depending on a cataloger’s online needs, finding

Bird Baths  Dec 01, 1998 10:30 PM By MCM staff

A new line of bird baths from Winged Aquatics that sit on the ground-where most birds in the wild find water-is said to attract more species than traditional

Utilities seek the power of catalogs  Dec 01, 1998 10:30 PM By MCM staff

As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand

Doubts in Dodgeville  Dec 01, 1998 10:30 PM By Paul Miller

After three sluggish quarters and a stock plunge of roughly 50% for the year, Lands’ End’s board of directors apparently felt that enough was enough.

Banana Republic, round 2  Nov 01, 1998 10:30 PM By MCM staff

Ten years after Banana Republic closed its catalog business, the apparel retailer has relaunched the book. In mid-September, the upscale clothing division






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