MULTICHANNEL MERCHANT » NEWS
Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.
Photographing the thousands of products that appear in 1,000-plus-page catalogs couldbe like trying to mow a lawn with a pair scissors. To save time and
Our judges don’t rave about Image Club’s software catalog when they first read it from front to back. But they change their tunes when they read it backward.
Deluxe Corp. has terminated its agreement to sell its catalog holdings-specialty paper catalog PaperDirect and consumer greeting card and gift wrap catalog
Military organizations, governmental groups, and intelligence and transportation concerns have long been familiar with Jane’s, a century-old provider
One judge describes the cover as merely “sufficient.” Another judge complains that “some pages are very busy and difficult to follow. The copy is too
Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from
Can sockets be sexy? If you’ve seen the Cat Merchandise Catalog, you know that the answer is yes. After all, don’t you want to get the most torque possible
General merchandise cataloger Fingerhut, which on July 10 bought 19.9% of online florist PC Flowers & Gifts, sees this investment as just the first step
What is purple and furry and has a big smile? It’s Barney, the friendly television dinosaur-and the cover model for the Gold Award-winning F.A.O. Schwarz