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News ARCHIVE

Watch out! They’re stealing our workers  Dec 01, 1999 10:30 PM By MCM staff

We recently had an employee leave us to work for a larger catalog company. We replaced that individual with someone from another catalog. Around the same

Genesis of a disaster  Dec 01, 1999 10:30 PM By Len Rose

In response to the October Editor’s Page (“Avoiding the `Genesis effect’”) on cataloger Genesis Direct: I loved the first book of the Torah, enjoyed the

WEB MARKETING: Mailer turns portal  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Concepts Direct launches BotWebWhat does multititle cataloger Concepts Direct have in common with BotWeb, a new catalog-focused online shopping portal?

Integrating content and commerce  Dec 01, 1999 10:30 PM By Lauren Freedman

In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would

MAGAZINE LISTS: Subscribing to niche readers  Dec 01, 1999 10:30 PM By Peter Girard

Conventional list wisdom dictates that magazine subscribers, despite having bought a product they receive through the mail, are not mail order buyers.

Fingerhut buys Popular Club  Dec 01, 1999 10:30 PM By Peter Girard

On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed

CATALOG DELIVERY: SPOTTY PERFORMANCE  Dec 01, 1999 10:30 PM By Paul Miller

Slow postal delivery in some areas, but no systemwide problemsMore than halfway through the fall/holiday mailing season, a number of the catalogers and

GAO: Postal Service faces tough times  Dec 01, 1999 10:30 PM By Paul Miller

It’s official: In a report issued in late October, the U.S. General Accounting Office (GAO) states that if the U.S. Postal Service doesn’t find new sources

MERCHANDISE RETURNS: USPS eases `e-turns’  Dec 01, 1999 10:30 PM By Paul Miller

To attract more business from online marketers, on Oct. 29 the U.S. Postal Service launched Electronic Merchandise Return Service (aka Returns@ease).

U.S. Cavalry charges into bind-ins  Nov 01, 1999 10:30 PM By Peter Girard

Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation






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