News ARCHIVE

Mining new niches  Oct 01, 1998 9:30 PM By Shannon Oberndorf

Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog

Fingerhut’s Hispanic push  Oct 01, 1998 9:30 PM By Lynn Dougherty

After trimming circulation of its general merchandise catalog last year to bolster flat profits, Fingerhut is in a heavy growth mode. The $1.5 billion

Maintaining a winning team  Oct 01, 1998 9:30 PM By Ken Hawk

Stress, change, and limited resources are all part of a fast-growing catalog company. But if you don’t manage these side effects, employee burnout, low

How far should you take digital production?  Oct 01, 1998 9:30 PM By Dennis Meyer

Better, faster, cheaper.” We’ve all heard such promises about what technological advances can do for us-especially in catalog production. And in the race

Mostly roses, a few weeds  Sep 01, 1998 9:30 PM By Herschell Gordon Lewis

I’ll venture a dangerous opinion: Year after year, the copy in those catalogs chosen as Annual Catalog Award winners has been getting progressively more

Fujisankei: House Styling ’97 Fall & Winter (Japan)  Sep 01, 1998 9:30 PM By Peter Girard

Magalog maestro Fujisankei Living Service has created a monster. More than a catalog, with a slicker feel and some complementary editorial, House Styling

New Pig  Sep 01, 1998 9:30 PM By Lynn Dougherty

Industrial safety products cataloger New Pig regularly receives praise for its loyalty-engendering marketing. Nonetheless, the Tipton, PA-based mailer

Fulcrum shuts its doors  Sep 01, 1998 9:30 PM By Mark Del Franco

On July 29, less than a month after founders Michael Lederman and Scott Budoff resigned, $80 million multititle children’s apparel cataloger Fulcrum Direct

Hanna Andersson, Holiday 1997  Sep 01, 1998 9:30 PM By MCM staff

A striking cover, a highly developed merchandise line, an enviable ability to stay true to its mission and positioning, and a complete offering of impressive

Brylane  Sep 01, 1998 9:30 PM By Peter Girard

Brylane’s roots reach back 94 years, to the founding of the Lane Bryant clothing store in 1904. But the nearly century-long evolution that turned Brylane






© 2014, Access Intelligence, LLC. All rights reserved.