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News ARCHIVE

Information highway robbery  Dec 01, 1998 10:30 PM By MCM staff

Direct marketers lose nearly $100 million a year to fraudulent transactions, according to credit card processor Paymentech. And the losses may skyrocket

Mail Order Medical Supply  Dec 01, 1998 10:30 PM By MCM staff

When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about

Pet peeved  Dec 01, 1998 10:30 PM By MCM staff

It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,

Deluxe sells books-finally  Dec 01, 1998 10:30 PM By Paul Miller

Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.

New Lists  Dec 01, 1998 10:30 PM By MCM staff

Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought

Customer’s wish is Xtras’ command  Dec 01, 1998 10:30 PM By Lynn Dougherty

A high-tech market requires high-tech customer communication strategies, or so business-to-business software cataloger Xtras has concluded. Responding

Turn Off the TV  Dec 01, 1998 10:30 PM By MCM staff

With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play

A present from Asia  Dec 01, 1998 10:30 PM By Shannon Oberndorf

At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped

Firing Back  Dec 01, 1998 10:30 PM By MCM staff

More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my

In search of an ombudsman  Nov 01, 1998 10:30 PM By MCM staff

I long have preached the doctrine of having an outsider-someone not involved in product acquisition or product description-check catalog copy for logic.






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