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News ARCHIVE

A present from Asia  Dec 01, 1998 10:30 PM By Shannon Oberndorf

At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped

Critical issues & trends  Dec 01, 1998 10:30 PM By MCM staff

Despite the overseas fiscal turbulence that’s been threatening the U.S. economy for months, and before the scandal in Washington came to a head, the participants

Firing Back  Dec 01, 1998 10:30 PM By MCM staff

More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my

Web talent: recruit or retrain?  Dec 01, 1998 10:30 PM By Shannon Oberndorf

Good help is hard to find in any industry, and the new world of electronic commerce is no exception. Depending on a cataloger’s online needs, finding

Bird Baths  Dec 01, 1998 10:30 PM By MCM staff

A new line of bird baths from Winged Aquatics that sit on the ground-where most birds in the wild find water-is said to attract more species than traditional

Utilities seek the power of catalogs  Dec 01, 1998 10:30 PM By MCM staff

As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand

Doubts in Dodgeville  Dec 01, 1998 10:30 PM By Paul Miller

After three sluggish quarters and a stock plunge of roughly 50% for the year, Lands’ End’s board of directors apparently felt that enough was enough.

Inquiring minds want to buy  Nov 01, 1998 10:30 PM By MCM staff

Catalog creative consultants always proclaim that “b-to-b doesn’t have to be boring,” yet few business mailers support their claim. But ice chest manufacturer

Lifestyle: The next big thing  Nov 01, 1998 10:30 PM By MCM staff

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look

Not yet up to speed  Nov 01, 1998 10:30 PM By Lynn Dougherty

Fifteen years ago, the list delivery process was clunky, undependable, and slow, taking weeks rather than days. Today, some catalog mailers claim, despite






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