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News ARCHIVE

Catalog creative redefines image  Jan 01, 1999 10:30 PM By Lynn Dougherty

Jewelry and tabletop gifts retailer Michael C. Fina has always been known as a discounter. But the family-owned business is changing its image, in part

FedEx strike threat postponed  Jan 01, 1999 10:30 PM By MCM staff

Although the FedEx Pilots Association (FPA) promised not to strike during the ’98 holiday season, catalogers shouldn’t rest easy quite yet. As of early

Look, Ma, no losses!  Jan 01, 1999 10:30 PM By MCM staff

The song remained the same for most computer and business-to-business catalogers during the third quarter of 1998, but at least it was a happy tune: continued

Where are they now? Or: Whatever happened to the class of ’94?  Jan 01, 1999 10:30 PM By MCM staff

For the past eight years, Catalog Age has profiled at least 40 new catalogs each year. But what happens after they launch-how many of the new catalogs

New Lists  Dec 01, 1998 10:30 PM By MCM staff

Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought

Customer’s wish is Xtras’ command  Dec 01, 1998 10:30 PM By Lynn Dougherty

A high-tech market requires high-tech customer communication strategies, or so business-to-business software cataloger Xtras has concluded. Responding

Turn Off the TV  Dec 01, 1998 10:30 PM By MCM staff

With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play

A present from Asia  Dec 01, 1998 10:30 PM By Shannon Oberndorf

At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped

Firing Back  Dec 01, 1998 10:30 PM By MCM staff

More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my

Web talent: recruit or retrain?  Dec 01, 1998 10:30 PM By Shannon Oberndorf

Good help is hard to find in any industry, and the new world of electronic commerce is no exception. Depending on a cataloger’s online needs, finding






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