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News ARCHIVE

Lifestyle: The next big thing  Nov 01, 1998 10:30 PM By MCM staff

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look

Not yet up to speed  Nov 01, 1998 10:30 PM By Lynn Dougherty

Fifteen years ago, the list delivery process was clunky, undependable, and slow, taking weeks rather than days. Today, some catalog mailers claim, despite

Banana Republic, round 2  Nov 01, 1998 10:30 PM By MCM staff

Ten years after Banana Republic closed its catalog business, the apparel retailer has relaunched the book. In mid-September, the upscale clothing division

Delia’s buys Fulcrum lists  Nov 01, 1998 10:30 PM By Mark Del Franco

New York-based Delia’s, the $106 million teen apparel cataloger, in September paid $4.75 million for the trademarks and mailing lists of bankrupt Fulcrum

At deadline  Nov 01, 1998 10:30 PM By MCM staff

DRESS BARN TO LAUNCH CATALOG Discount women’s apparel retailer Dress Barn has begun recruiting executives for the catalog division it plans to launch

Good for Reader’s Digest  Nov 01, 1998 10:30 PM By Paul Miller

The $2.6 billion Reader’s Digest is “considering becoming a major player in the catalog business,” says vice president/general manager of catalog Jim

Bargains abroad  Nov 01, 1998 10:30 PM By Lynn Dougherty

Catalogers in the U.S. are enjoying at least one beneficial side effect from Asia’s economic ills: better prices on imports. But even as product costs

Choosing a software system  Nov 01, 1998 10:30 PM By Mark Del Franco

Your company is growing, and your catalog management software system-the nerve center of your business-is due for an upgrade. But with prices for systems

Fall Shortfalls  Nov 01, 1998 10:30 PM By Sherry Chiger

The stock market has become a manic roller coaster ride. Wall Street firms have begun mass layoffs. The President could soon be impeached. And as of September,

What consumer confidence?  Nov 01, 1998 10:30 PM By MCM staff

Despite booming consumer confidence throughout the spring and summer, the second quarter wasn’t particularly encouraging for most of the publicly traded






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