Lillian gambles on recruitment  Mar 01, 2000 10:30 PM By Mark Del Franco

Rye, NY-based gifts cataloger Lillian Vernon isn’t relying on Lady Luck when it comes to recruiting employees for its Las Vegas call center. Instead,

APPAREL: trends analysis  Mar 01, 2000 10:30 PM By Paul Miller

Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,”

GETTING PERSONAL: …with Mark Fasold  Mar 01, 2000 10:30 PM By Mark Fasold

Mark Fasold is executive vice president of Cornerstone Brands, the parent company of home decor, apparel, and travel accessories catalogs Ballard Designs,

MARKET TRENDS: Not computing  Mar 01, 2000 10:30 PM By Peter Girard

Computer mailers cool to consumersMore than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according

MERGERS AND ACQUISITIONS: Bargain investments  Mar 01, 2000 10:30 PM By Mark Del Franco

Private equity firms buying into b-to-b catalogs account for top dealsEveryone likes a bargain – including private equity investment firms. And that explains

BANKRUPTCIES: StyleSite files Chapter 11  Mar 01, 2000 10:30 PM By Mark Del Franco

Diplomat Direct Marketing bit off more than it could ultimately chew when it bought bankrupt women’s apparel cataloger Brownstone Studio in 1997, and

APPAREL: market leaders – SPIEGEL  Mar 01, 2000 10:30 PM By MCM staff

Ten years ago, the Spiegel catalog was riding the working women’s wave into the ’90s. Sales soared for the self-dubbed “department store in print” as

at deadline  Mar 01, 2000 10:30 PM By MCM staff

LOOK OUT, HERE COMES SPIEGEL Spiegel Inc. continued its yearlong-plus comeback in high style by announcing a 78% gain in fourth-quarter earnings per share.

EXPANSION: NEBS and McBee team up  Mar 01, 2000 10:30 PM By Paul Miller

Acquisition lets both companies add sales channelsBy expanding its product line and introducing a 180-page catalog, business forms marketer McBee Systems

Pondering postal price hikes  Mar 01, 2000 10:30 PM By MCM staff

This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers

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