News ARCHIVE

Intranet marketing, by the book  Sep 01, 1998 9:30 PM By MCM staff

Do you know how much your company spends on business-related books annually? If not, you’re not alone. That’s why on July 14, barnesandnoble.com, the

Virginia Traditions, Volume 36  Sep 01, 1998 9:30 PM By Sophia Burke

From the succulent front cover photo of a platter of meats that “entices my appetite and demands I open the book and look further,” in the words of one

The Cottura Catalog, 1997/98 Edition  Sep 01, 1998 9:30 PM By MCM staff

Each year, The Cottura Catalog seems to get better. This year, judges are wowed right off the bat by the odd shape and the imaginative cover of this Silver

Creative Kidstuff, Wishes 1997  Sep 01, 1998 9:30 PM By Sophia Burke

The Creative Kidstuff catalog is like a toy chest. The Wishes 1997 edition is not super-organized, stolid, and adult; it’s jam-packed with multicolored

At Deadline  Sep 01, 1998 9:30 PM By MCM staff

FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,

New Pig  Sep 01, 1998 9:30 PM By Lynn Dougherty

Industrial safety products cataloger New Pig regularly receives praise for its loyalty-engendering marketing. Nonetheless, the Tipton, PA-based mailer

Coach, Holiday Preview 1997  Sep 01, 1998 9:30 PM By Melissa Dowling

Elegant, timeless, seasonless.” That’s how one judge describes the cover of the Silver Award-winning Coach catalog, yet such adjectives could also be

Design Toscano goes to Faire  Sep 01, 1998 9:30 PM By Mark Del Franco

In Design Toscano’s catalog of European reproductions for the home and garden, the merchandise includes a number of Italian Renaissance statues and wall

Harry and David, Christmas 1997  Sep 01, 1998 9:30 PM By Sophia Burke

From the outset, with its front cover presentation of a Royal Riviera pear decorated as a violin, the Harry and David Christmas 1997 catalog plays its

Backroads, 1998 Distinctive Bicycling Vacations  Sep 01, 1998 9:30 PM By Sophia Burke

The awe-inspiring landscapes and sensuous copy of the Backroads 1998 catalog is enough to whet the appetite of explorers and couch potatoes alike. The






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