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Finding the newest new names  Apr 01, 1999 10:30 PM By Paul Miller

An ideal time for business-to-business catalogers to find customers is when companies start their businesses. But by the time most b-to-b mailers reach

Kid Territory  Apr 01, 1999 10:30 PM By Moira Pascale

What do you get when you combine a mother in marketing, a father in cataloging, and a need for children’s bedroom furniture? Kid Territory, a catalog

In praise of space ads  Mar 01, 1999 10:30 PM By MCM staff

For years, space ads have been a valuable source for new names, with venerable catalogers such as Blair Corp. and Lillian Vernon relying largely on newspaper

If you build it, they will buy  Mar 01, 1999 10:30 PM By Shannon Oberndorf

Ever-increasing competition is inspiring more catalogers to develop and manufacture their own products. Among participants in Catalog Age’s 1998 Benchmark

New Catalogs  Mar 01, 1999 10:30 PM By Robert Spiegel

Les Meubles de Provence South Side Imports, a Ft. Lauderdale, FL-based furniture importer, is using its Les Meubles de Provence catalog to develop relationships

Holiday suprises  Mar 01, 1999 10:30 PM By Moira Pascale

Jan Lajoie is president/CEO of Medford, OR-based Northwest’s Best, a catalog of handcrafted art products, furniture, and gift items from the Northwest.

Catalog management systems: a wide range to choose from  Mar 01, 1999 10:30 PM By MCM staff

Catalogers today can choose from dozens of catalog management computer systems. “These systems are designed for order entry [phone or mail, with prompts

NBA lockout hurts catalogers of basketball gear  Mar 01, 1999 10:30 PM By MCM staff

Now that the professional basketball season has finally gotten under way following a 193-day National Basketball Association lockout, sporting goods catalogers

‘Yay, snow!’ ‘Boo, snow!’  Mar 01, 1999 10:30 PM By Moira Pascale

The snowstorms and frigid temperatures that finally blanketed most of the U.S. around Christmas followed a long and unseasonably mild autumn. But when

Marketing Benchmark’99  Mar 01, 1999 10:30 PM By MCM staff

Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their






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