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News ARCHIVE

INTERNET AS SAVIOR?  Jun 01, 1999 9:30 PM By Mark Del Franco

For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone.

Vermont’s colorful spin-off  Jun 01, 1999 9:30 PM By Mark Del Franco

Shortly after general merchandise cataloger Vermont Country Store mailed its Goods & Wares spin-off in early April, “I began getting calls from people

The 10 BEST Catalog Prospecting Ideas  Jun 01, 1999 9:30 PM By Bill Nicolai

In the good old days of, say, 20 years ago, the lifetime value of a typical catalog customer was three times the value of a prospect. That meant you could

New CEO for NM Direct  May 01, 1999 9:30 PM By Shannon Oberndorf

There’s a new pilot at the helm of NM Direct, the $284 million catalog division of luxury goods retailer Neiman Marcus Group. On April 1, Sharen Jester

Coldwater Cools Off  May 01, 1999 9:30 PM By Shannon Oberndorf

For three years, apparel and gifts cataloger Coldwater Creek was hot. Sales grew an average of 60% a year, from $76 million in 1995 to $247 million for

The Consumer catalog shopping survey  May 01, 1999 9:30 PM By MCM staff

Catalog Age has been doing primary research on the catalog industry for the past 15 years. In fact, we do more research on the catalog business (nine

Polishing lackluster lists  May 01, 1999 9:30 PM By Moira Pascale

Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating

Not tracking, not tracing…  May 01, 1999 9:30 PM By Paul Miller

After two and a half years of development, the U.S. Postal Service rolled out its parcel delivery confirmation system on March 14. The USPS has hyped

ask the experts  May 01, 1999 9:30 PM By MCM staff

Tim Choate is president/CEO of FreeShop.com, a Seattle-based online source of free offers and special deals from major marketers.When customers join your

Appleseed’s buyout  May 01, 1999 9:30 PM By Mark Del Franco

Brenda Koskinen, the president/ CEO of women’s apparel catalog Appleseed’s, obviously believes in the future of the company: In March she bought the Beverly,






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