Operations Summit

Subscribe


 

News ARCHIVE

Damark takes the long view  Mar 01, 1999 10:30 PM By MCM staff

What better way to retain customers than to make them members of a buyers club. At least, that was Damark International’s philosophy when it began refocusing

Uniting to promote e-commerce  Feb 01, 1999 10:30 PM By Shannon Oberndorf

The day after Thanksgiving traditionally kicks off the holiday shopping season. This past holiday season, online catalogers and industry organizations

Illume  Feb 01, 1999 10:30 PM By MCM staff

With more and more people burning for candles, it’s no wonder that manufacturer/wholesaler/retailer Illume has exceeded response expectations with its

Improving your merge/purge  Feb 01, 1999 10:30 PM By Peter Girard

A quick way to sabotage any mailing is to take the merge/purge process for granted, says Joe Balaban, vice president of business development at Farmingdale,

‘Jobbers’ sweep out overstocks  Feb 01, 1999 10:30 PM By Mark Del Franco

No matter how prescient the merchandiser, every cataloger at some point ends up with overstock. While there are a range of liquidation options, including

Gift-Ties  Feb 01, 1999 10:30 PM By MCM staff

For a new twist on an old gift idea, buyers can now surf to Gift-Ties. “We saw a need in the online world for a place where a woman could get a gift for

Apparel in peril  Feb 01, 1999 10:30 PM By Shannon Oberndorf

Casual apparel catalogers Lands’ End and L.L. Bean reported near-flat sales over the past year. Multititle clothing mailer Brylane suffered a 4.7% drop

Carriers, unions duke it out  Feb 01, 1999 10:30 PM By Paul Miller

The end of 1998 brought some uncertainty in regard to catalog and parcel carriers’ union relations. The good news: Federal Express pilots are likely to

Inspired By…  Feb 01, 1999 10:30 PM By MCM staff

Kimber Bishop-Yankee has found a way to “promote the self-esteem of women”-and get paid for it. In November she launched Inspired By…, a Berkley, MI-based

Front-end Web strategies  Feb 01, 1999 10:30 PM By Matthew Cohn

Web marketers such as online bookstore Amazon.com are quickly learning that customization can lead to cobranding and Web partnerships. Amazon.com’s innovative






© 2015, Access Intelligence, LLC. All rights reserved.