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News ARCHIVE

FINANCING: Investors cool on pure-plays  Jun 01, 2000 9:30 PM By Moira Pascale

Will lagging Web stocks affect catalog financing?Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they

BRANDING: Creating the right logo  Jun 01, 2000 9:30 PM By MCM staff

What should I consider when designing or redesigning a logo?Glenda Shasho Jones: The following 10 points can help you design a new logo, or redesign an

COMMON MISTAKES IN LIST SELECTION  Jun 01, 2000 9:30 PM By MCM staff

The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills.

Catalog Copy: Does the cover convey the catalog?  Jun 01, 2000 9:30 PM By Herschell Gordon Lewis

I’m looking at a catalog cover. The catalog is Mrs. Field’s Cookies.I know Mrs. Fields and her cookies. Yumm. But this cover shows a coyly smiling Mrs.

DISTRIBUTION COSTS: Pain in the gas for delivery  Jun 01, 2000 9:30 PM By Paul Miller

Will soaring gasoline prices boost postal and parcel rates?Are you getting sick of paying more at the pump? Think of what it’s like to fuel a fleet of

ELECTRONIC MARKETING: E-mail takes off  Jun 01, 2000 9:30 PM By Paul Miller

Many are trying e-mail promotionsThe payoff may not be enormous yet – if even quantifiable – but e-mail marketing is heating up among consumer print catalogers.A

DELIVERY: Passing the white glove test  Jun 01, 2000 9:30 PM By Mark Del Franco

Premium delivery service for hefty hard goodsIn an effort to make ordering furniture by mail more convenient and attractive for consumers, several catalogers,

Motivating the troops  Jun 01, 2000 9:30 PM By Shayn Ferriolo

This month’s questionHow do you keep your staff motivated, especially during the off-season?Good help is always hard to find, and it can be even harder

U.K. softens the VAT  Jun 01, 2000 9:30 PM By Peter Girard

Catalog shopping became slightly cheaper in the U.K., thanks to a recent court ruling in favor of horticultural cataloger Plantiflor. The U.K. mailer

Balducci’s spins off direct division  Jun 01, 2000 9:30 PM By Jane E. Zarem

What started as a little gourmet grocery store in New York’s Greenwich Village 85 years ago is becoming a multichannel marketing phenomenon. Balducci’s






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