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News ARCHIVE

backword  May 01, 1999 9:30 PM By MCM staff

Georgia on their minds For certain, it’s getting harder and harder to find new catalog products. Now it seems mailers can’t even count on local heroes

New Lists  May 01, 1999 9:30 PM By MCM staff

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products

Fine-tuning fulfillment  May 01, 1999 9:30 PM By Paul Miller

Unlike their consumer brethren, which typically offer fewer products, many business-to-business mailers stock and sell tens of thousands of SKUs. Moreover,

Transcat  May 01, 1999 9:30 PM By Leslie Goff

Some catalogers worry that their Websites will cannibalize their mainstay business. Business-to-business mailer Transcat is hoping that its site will

Lilliput is returned to its parents  May 01, 1999 9:30 PM By Mark Del Franco

Justus Bauschinger and Stephen Singer, the founders of collectibles catalog Lilliput Motor Co., no longer suffer from the empty-nest syndrome. This past

Creative  May 01, 1999 9:30 PM By Lois Boyle

When you talk about breakthrough catalog creative, you need to consider more than pretty pictures or catchy graphics. True catalog creative innovation

E-commerce: Disappearing ink  May 01, 1999 9:30 PM By Mark Del Franco

Robert Lickton’s grandfather founded Lickton Supply Co., a bicycle gear and accessories catalog, in 1935. For more than 60 years, the Oak Park, IL-based

Brylane’s joie de vivre marriage  May 01, 1999 9:30 PM By Paul Miller

Brylane, a $1.3 billion-plus mailer of 11 catalogs, is gearing up for a good time as a subsidiary of the privately held French cataloger/retailer Pinault-Printemps-Redoute

Managing the Marketing/Analytical Partnership  Apr 01, 1999 10:30 PM By Cynthia Baughan Wheaton

All too often, the relationship between analytical people and marketing people is a difficult one. For one, marketers rarely speak the same language as

Choosing the names  Apr 01, 1999 10:30 PM By MCM staff

Nth name selection: Generally used for test panel record selection. Every nth record is chosen. If you are selecting, say, 10,000 records out of 1 million,






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