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News ARCHIVE

Liz Lange: multichannel maternity marketer  Jul 01, 2000 9:30 PM By Jane E. Zarem

In less than three years, former fashion editor Liz Lange has created a multichannel maternity wear business encompassing stores, a catalog, and a Website.Lange

venus swimwear  Jul 01, 2000 9:30 PM By MCM staff

Reviewed May 3, 10:00 a.m., Explorer 4.5 (www.venusswimwear.com)when you enter the Venus Swimwear home page, a photo of the current print catalog appears,

MARKETING: New flavor at W-S  Jul 01, 2000 9:30 PM By Paul Miller

Williams-Sonoma announces new chief, new plansWith Williams-Sonoma developing a multichannel brand concept that blurs its approach to catalog, retail,

MANAGEMENT SOFTWARE REVIEW: Wendell August on Terno Velocity  Jul 01, 2000 9:30 PM By Tom Cameron

Wendell August purchased the Terno Velocity product from Boardman, OH-based Terno & Associates in January 1999, with the majority of its installations

Hickory Farms’ new direct focus  Jul 01, 2000 9:30 PM By Brian Santo

A 20-year decline in store sales used to kill a company. But for Maumee, OH-based Hickory Farms, the retail downturn has had a revitalizing effect.The

ONLINE TRENDS: Customers eluding the ‘Net?  Jun 01, 2000 9:30 PM By Paul Miller

Survey indicates that businesses aren’t buying on the Web?For business-to-business catalogers, building a viable online business continues to be a work

The Cyber Road Less Traveled  Jun 01, 2000 9:30 PM By Leslie Goff

High-touch, low-tech approach helps CommonReader.com stand out in a crowded field of online booksellers The charming, intimate, literary bookstore is

U.S. business 2000: catalog & internet purchasing trends  Jun 01, 2000 9:30 PM By MCM staff

PART I: Print catalog purchasing trendsThe numbers prove it: Most American businesses are mail order catalog shoppers. Catalog Age’s U.S. Business 2000

Make E-MAIL your can’t miss salesperson  Jun 01, 2000 9:30 PM By Herschell Gordon Lewis

If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one

INTERNET: SEC to start online surveillance system  Jun 01, 2000 9:30 PM By Moira Pascale

Stepping up its fight against securities fraud on the Internet, the federal Securities and Exchange Commission (SEC) in April announced plans to launch






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