News ARCHIVE

Image Club Software Catalog, Nov. ’97  Sep 01, 1998 9:30 PM By Peter Girard

Our judges don’t rave about Image Club’s software catalog when they first read it from front to back. But they change their tunes when they read it backward.

Creating the instant impulse to buy  Aug 01, 1998 9:30 PM By MCM staff

If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog

New Web Catalogs  Aug 01, 1998 9:30 PM By Sophia Burke

Duncraft You don’t have to be an ornithologist to put up a feeder and watch birds come to your backyard,” says Michelle Pinciaro, customer service manager

USPS’s next battle  Aug 01, 1998 9:30 PM By Paul Miller

When the U.S. Postal Service and its two major unions begin contract negotiations on Aug. 25, the unions will demand their share of revenue from the January

L.L. Bean hunts for women  Aug 01, 1998 9:30 PM By Peter Girard

Why would an industry giant like L.L. Bean launch a catalog and not endow it with the company’s 86-year-old brand? The perception that Bean’s fashion

Nabisco shelves gifts book  Aug 01, 1998 9:30 PM By MCM staff

The Nabisco Direct catalog of branded gifts has become the victim of its $8.7 billion parent firm’s new corporate strategy. In May, at the order of Nabisco

New Catalogs  Aug 01, 1998 9:30 PM By Sophia Burke

Mimi a la Mode If you think shower caps are boring and ugly, you haven’t seen the Mimi a la Mode catalog of decorative shower caps. “Shower caps are our

BRAGGING RIGHTS  Aug 01, 1998 9:30 PM By Sherry Chiger

Catalog Age’s exclusive ranking of 1997′s top 100 U.S. catalogers is sure to please lovers of paradox. Continued consolidations resulted in the growth

Fee structure in flux  Aug 01, 1998 9:30 PM By Mark Del Franco

In the commission structure used by most of the list industry, brokers receive a 20% commission per list transaction. But over the years, as mailers have

Hanover do-over  Aug 01, 1998 9:30 PM By Shannon Oberndorf

Hanover Direct spent the last year shrinking-consolidating warehouses, cutting staff, and trimming circulation. In doing so, the multititle consumer cataloger






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