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News ARCHIVE

Backroads (www.backroads.com)  Sep 01, 1998 9:30 PM By Peter Girard

It’s the ultimate marketing challenge: How do you convince customers to make a large purchase of an intangible item they can’t sample, haven’t tried before,

Catalyst, 1997 Cycling Guide  Sep 01, 1998 9:30 PM By Sophia Burke

As the photo montage on the front cover-a cyclist in a variety of manifestations, from racer to student to someone on a lark-indicates, the 1997 Cycling

Daniel Smith, Reference Catalog ’97-’98  Sep 01, 1998 9:30 PM By Melissa Dowling

The use of customer art on the cover is “a great idea!” proclaims one judge about Gold Award winner Daniel Smith. In fact, this catalog of artists’ materials

OfficeSmart, Smart Selections ’98 (U.K.)  Sep 01, 1998 9:30 PM By Peter Girard

Amid the field of dry, cluttered office supplies tomes stuffed with thousands of nearly identical products, Smart Selections stands out with its open

An electronic broker…of sorts  Sep 01, 1998 9:30 PM By Lynn Dougherty

In a hurry to rent a list of compiled names? Know what you want? Now you can place your order on the Web and download the files directly to your desktop

Intranet marketing, by the book  Sep 01, 1998 9:30 PM By MCM staff

Do you know how much your company spends on business-related books annually? If not, you’re not alone. That’s why on July 14, barnesandnoble.com, the

Jackson & Perkins, New Roses 1998  Sep 01, 1998 9:30 PM By Melissa Dowling

A rose is never only a rose in the Jackson & Perkins catalog. From the breathtaking white hybrid tea rose on the front cover to the stunning lavender

At Deadline  Sep 01, 1998 9:30 PM By MCM staff

FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,

Designing catalogs  Sep 01, 1998 9:30 PM By Sophia Burke

Cynthia Harriman is director of new products and communications of Philadelphia-based Computer Expressions, a manufacturer/wholesaler/cataloger of computer

New Pig  Sep 01, 1998 9:30 PM By Lynn Dougherty

Industrial safety products cataloger New Pig regularly receives praise for its loyalty-engendering marketing. Nonetheless, the Tipton, PA-based mailer






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