MARKET PROFILE: HOME FURNISHINGS: Online furniture gold rush  Jan 01, 2000 10:30 PM By Peter Girard

Are catalogers failing to stake their claim?Before Pottery Barn proved them wrong in the early ’90s, many catalogers believed that few customers would

Buying American in Japan  Jan 01, 2000 10:30 PM By Peter Girard

Cheerios and Dr. Pepper, not to mention other U.S. packaged goods, have enabled Chuck and Kelly Grafft to create a $7 million business in Japan. Their

DBL’s wonderful world of color  Jan 01, 2000 10:30 PM By Paul Miller

After 10 years of producing two-color catalogs, DBL Distributing, a $55 million business-to-business electronics accessories mailer, produced its first

INTERNATIONAL: Lands’ End winks at German ruling  Jan 01, 2000 10:30 PM By Peter Girard

Lands’ End has turned a rebuke from German courts into a sales pitch. In September, Germany’s highest court ruled that the apparel cataloger was violating

WEB MARKETING: When is a virus a good thing?  Jan 01, 2000 10:30 PM By Shannon Oberndorf

Using word-of-mouth `viral marketing’ to promote your WebsiteAlthough word of mouth has long been an effective means of promotion for catalogers, getting

In search of CRM  Jan 01, 2000 10:30 PM By Diane Cyr

It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’

ONLINE SERVICE: Cultivating super cyber reps  Jan 01, 2000 10:30 PM By Mark Del Franco

What to look for in your e-mail service repsWhen assigning staff to answer queries and solve customer problems via e-mail, think twice before giving your

ONLINE MARKETING: BATTLE FOR E-DOMINION  Jan 01, 2000 10:30 PM By Mark Del Franco

Diverse arsenal helps catalogers take on the `dot-coms’When e-commerce began heating up five years ago, many pundits felt catalogers had the edge over

Executive Greetings greets changes  Jan 01, 2000 10:30 PM By Mark Del Franco

When San Francisco buyout firm Behrman Capital became the majority shareholder in $110 million Executive Greetings in September, it announced that the

BUSINESS-TO-BUSINESS: More ups than downs  Jan 01, 2000 10:30 PM By Mark Del Franco

With a few exceptions, 3Q ’99 looks just like 3Q ’98Of the 12 publicly traded business-to-business catalogers tracked by Boston-based investment bank

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