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News ARCHIVE

TRENDS: The big b-to-b issues  May 01, 2000 9:30 PM By Paul Miller

Postal and paper costs, disintermediation weigh on mailers’ mindsAsked what their greatest challenges and concerns are, business-to-business catalogers

Bloomie’s takes trends to the market  May 01, 2000 9:30 PM By Peter Girard

Bloomingdale’s By Mail (BBM) wants to be first again. In 1991 it was the first major department store catalog to launch independently of its parent store,

FOCUS: RESTAURANT SUPPLIES – boxer northwest  May 01, 2000 9:30 PM By MCM staff

Reviewed March 14, 10:00 a.m., Explorer 4.5 (www.boxernw.com)although Boxer Northwest clearly understands the key elements to becoming a successful online

Increasing Web sales through data analysis  May 01, 2000 9:30 PM By Ken Burke

If you want to increase your ‘Net sales, you need a solid reporting system that provides you with specific details about your users’ behavior – information

Catalog Awards finalists  May 01, 2000 9:30 PM By MCM staff

Judges of Catalog Age’s 15th Annual Catalog Awards have named 64 finalists in 24 categories from a field of 206 entries. Additional finalists in the international

How we catalogers can win on the Web  May 01, 2000 9:30 PM By Michael Tiernan

Welcome to cyberspace, the American dream, the frontier of the new millennium, and an unprecedented opportunity for direct marketers to use their skills

GETTING PERSONAL: …with Tracy Carpentier  May 01, 2000 9:30 PM By Tracy Carpentier

Tracy Carpentier is vice president/general manager of industrial signage catalog Seton Name Plate, based in Branford, CT.Q: What was your career path

Cyberspace as a source for paper  May 01, 2000 9:30 PM By Peter Girard

Would you buy your paper from eBay? A growing number of Web-based companies believe that catalogers and other high-volume paper buyers will soon comb

FOCUS: BABY PRODUCTS – the natural baby catalog  Apr 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child

Making the most of the off-season  Apr 01, 2000 10:30 PM By Peter Girard

For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical






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