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News ARCHIVE

ONLINE AUCTIONS: Going once, going twice…  Mar 01, 2000 10:30 PM By Paul Miller

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming

APPAREL: trends analysis  Mar 01, 2000 10:30 PM By Paul Miller

Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,”

APPAREL: market leaders – VICTORIA’S SECRET  Mar 01, 2000 10:30 PM By MCM staff

Throughout much of the 1990s, Victoria’s Secret took pride in cluttering customers’ and prospects’ mailboxes with countless editions of its catalogs.

APPAREL: market leaders – J. JILL  Mar 01, 2000 10:30 PM By MCM staff

The former DM Management grew rapidly throughout the late 1990s. Its two catalogs, J. Jill and Nicole Summers, reached $218.7 million in sales in 1998.

Late Christmas gift for Oriental Trading  Mar 01, 2000 10:30 PM By Peter Girard

Gifts and novelties cataloger Oriental Trading Co. started the year with a new growth initiative, fueled by recapitalization from a private investment

APPAREL: statistical overview  Mar 01, 2000 10:30 PM By MCM staff

BUYER DEMOGRAPHIC DIFFERENCESThe results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group

Licensed to ill  Mar 01, 2000 10:30 PM By Randy Daymude

I read your recent editor’s page in the March 1 edition (“Let’s make lemonade,” page 21). It would be very kind of you and your colleagues to leave the

INTERNET STRATEGIES: THE SPIN-OFF PAYOFF  Mar 01, 2000 10:30 PM By Peter Girard

Distinct Internet units: the latest trend among mailersAdult entertainment marketer Playboy is doing it. So is children’s cataloger/retailer Right Start,

FOCUS: BABY PRODUCTS – the natural baby catalog  Mar 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child

MULTICHANNEL MARKETING: Keeping the brand consistent  Mar 01, 2000 10:30 PM By MCM staff

How do you use creative to keep your brand image consistent across multiple channels?David Christenson: With the rush to get online and the pressure to






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