Operations Summit

Subscribe


 

News ARCHIVE

Damark takes the long view  Mar 01, 1999 10:30 PM By MCM staff

What better way to retain customers than to make them members of a buyers club. At least, that was Damark International’s philosophy when it began refocusing

Apparel in peril  Feb 01, 1999 10:30 PM By Shannon Oberndorf

Casual apparel catalogers Lands’ End and L.L. Bean reported near-flat sales over the past year. Multititle clothing mailer Brylane suffered a 4.7% drop

Carriers, unions duke it out  Feb 01, 1999 10:30 PM By Paul Miller

The end of 1998 brought some uncertainty in regard to catalog and parcel carriers’ union relations. The good news: Federal Express pilots are likely to

Inspired By…  Feb 01, 1999 10:30 PM By MCM staff

Kimber Bishop-Yankee has found a way to “promote the self-esteem of women”-and get paid for it. In November she launched Inspired By…, a Berkley, MI-based

Front-end Web strategies  Feb 01, 1999 10:30 PM By Matthew Cohn

Web marketers such as online bookstore Amazon.com are quickly learning that customization can lead to cobranding and Web partnerships. Amazon.com’s innovative

Back-end Web developments  Feb 01, 1999 10:30 PM By Matthew Cohn

With the Internet now picking up steam as a viable sales channel for catalogers, electronic commerce systems are becoming increasingly sophisticated on

New catalog toasts booming wine market  Feb 01, 1999 10:30 PM By Mark Del Franco

According to New York market research firm Impact Databank, 210.7 million cases of wine were shipped in the U.S. in 1997, up 4% from 202.5 million cases

UPS announces rate hikes  Feb 01, 1999 10:30 PM By Paul Miller

For the most part, United Parcel Service is taking it easy on catalogers and other shippers in its annual rate increase, which takes effect Feb. 8. Ground

Victoria reveals her secrets  Feb 01, 1999 10:30 PM By Paul Miller

Victoria’s Secret catalog president/CEO Cindy Fields has helped to nearly double the company’s catalog sales, from $436 million in 1993 to $760 million

Thinking outside the mailbox  Feb 01, 1999 10:30 PM By Lisa Henderson

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value






© 2015, Access Intelligence, LLC. All rights reserved.