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News ARCHIVE

Not tracking, not tracing…  May 01, 1999 9:30 PM By Paul Miller

After two and a half years of development, the U.S. Postal Service rolled out its parcel delivery confirmation system on March 14. The USPS has hyped

ask the experts  May 01, 1999 9:30 PM By MCM staff

Tim Choate is president/CEO of FreeShop.com, a Seattle-based online source of free offers and special deals from major marketers.When customers join your

Using customer data to drive creative  Apr 01, 1999 10:30 PM By Glenda Shasho Jones

While most catalog marketers use house file data to develop offers, find new customers, and build a brand, not many use customer data effectively in the

Catalog Awards  Apr 01, 1999 10:30 PM By MCM staff

Judges of the 14th Annual Catalog Awards named 75 finalists in 25 categories from a field of 320 entries. Additional finalists in the online and international

BENCHMARK’99  Apr 01, 1999 10:30 PM By MCM staff

Reflecting the ever-growing importance of database marketing to the catalog industry, this year we’ve broken out a separate database marketing benchmark

Venator Group’s direct aim  Apr 01, 1999 10:30 PM By Melissa Dowling

In a move to significantly expand its catalog and e-commerce interests, athletic footwear and apparel marketer Venator Group, which includes the sports

GOOD TIMES-FOR NOW  Apr 01, 1999 10:30 PM By Sherry Chiger

Judging by early spring sales results, most catalogers continue to benefit from the still-strong economy. Multititle gifts mailer Good Catalog Co., apparel

Troubled marketer seeks salvation in catalog sales  Apr 01, 1999 10:30 PM By Brian Santo

Cosmetics and personal care products cataloger/retailer Garden Botanika got off to a rocky start this year. Following a 10% plummet in its annual sales,

Basic terminology  Apr 01, 1999 10:30 PM By MCM staff

RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among

Trolling for customers  Apr 01, 1999 10:30 PM By Moira Pascale

Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.






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