MULTICHANNEL MERCHANT » NEWS
Continuing to ride the wave of economic good fortune, most business-to-business and computer mailers posted solid gains during the first quarter. Of the
The J. Crew Group is putting its women’s apparel book, Clifford & Wills (CW), on the selling block. But why, especially since CW showed a 50% growth in
For the past several years, the online industry, catalogers and the Direct Marketing Association (DMA) have said that self-regulation of the Internet
Judging by the results of the 1998 Catalog Age Benchmark Report on Lists and Databases, catalogers’ comfort level with renting their house file is increasing,
When the ’80s Masters of the Universe took off their neckties for casual Fridays and began telecommuting, did they change the men’s apparel catalog business?
Brylane, the $1.3 billion catalog powerhouse, is not only a leader in specialty-size apparel, but it also claims to be a master in high-volume, low-cost
Coming off a solid spring season, and buoyed by the strong economy and the prospect of a delayed (and manageable) postal rate increase, consumer catalog
Most Internet catalogers, like print catalogers, know the value of superior customer service. They also know the barriers to service that are inherent
A survey released in April by the Northfield, IL-based consulting firm Industrial Performance Group (IPG) shows that manufacturers are highly critical
The U.S. Postal Service has a lot more work ahead if it wants to become a serious rival to United Parcel Service in the residential parcel shipping market.