MULTICHANNEL MERCHANT » NEWS
In putting together our Cataloging 2001 theme issue, we hit up many catalogers, consultants, suppliers, and other industry experts for their professional
Too many Internet surveys lack information catalogers need to make Web-related business decisions. “There really is no place we can go to talk about our
The stock market is soaring, consumer demand is steady, unemployment has withered, and inflation is nearly undetectable. The catalog industry has thrived
Although debit cards debuted about 10 years ago, consumers are just now embracing them. Credit card provider Mastercard estimates that from 1996 to 1997,
Portland, OR-based children’s apparel mailer Hanna Andersson has gone beyond offering grown-ups a limited selection of what some company executives refer
RATE COMMISSION REDUCES POSTAGE HIKE On May 11, the Postal Rate Commission (PRC), the independent government agency that has deliberated over the U.S.
DM Management, the $135 million parent company of the J. Jill and Nicole Summers women’s apparel catalogs, plans to hop on the home goods bandwagon. The
The U.S. Census is the mother of all databases. The federal government allocates more than $100 billion in federal funds based on census data. And for
Anatomical Chart Co. president Marshall Cordell, who last September sold his $12 million Brainstorms novelties catalog to multititle mailer 800-Trekker,
For the past 10 years, change has been the norm in cataloging, fueled by seasoned marketers, technological innovations, and increasingly demanding customers.