Watch out! They’re stealing our workers  Dec 01, 1999 10:30 PM By MCM staff

We recently had an employee leave us to work for a larger catalog company. We replaced that individual with someone from another catalog. Around the same

Genesis of a disaster  Dec 01, 1999 10:30 PM By Len Rose

In response to the October Editor’s Page (“Avoiding the `Genesis effect’”) on cataloger Genesis Direct: I loved the first book of the Torah, enjoyed the

Integrating content and commerce  Dec 01, 1999 10:30 PM By Lauren Freedman

In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would

Dang, that was fast!  Nov 01, 1999 10:30 PM By MCM staff

Last month we profiled a new catalog titled Coastal Home. This month we’re dismayed to report it has already folded. It seems the company that launched

Battle of the band suppliers  Nov 01, 1999 10:30 PM By Peter Girard

Stan Werbin, owner of Lansing, MI-based Elderly Instruments, remembers when competition among retail and catalog marketers of musical instruments in regional

Benchmark 1999: Merchandising  Nov 01, 1999 10:30 PM By MCM staff

This year the Catalog Age Benchmark Report on Merchandising reveals some surprising results. For instance, catalogers are sourcing and buying earlier

CLOSE-UP: HENRY SCHEIN – Scheining Knight?  Nov 01, 1999 10:30 PM By Diane Cyr

The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably

“What should I look for in site-building software?”  Nov 01, 1999 10:30 PM By MCM staff

This month’s experts – John Abbott of Turnaround Computing and Vivian Zottola of the questionRegardless of whether you can afford

E-Commerce: The era of `dynamic’ Web merchandising  Nov 01, 1999 10:30 PM By Ken Burke

The concept of merchandising on the Internet is no different from merchandising for your print catalog or store. It’s all about providing the right product

extranet, extra sales  Nov 01, 1999 10:30 PM By Brian Santo

Giving select customers access to specialized sections of your site is true one-to-one marketing in actionAs customer demand for better, more targeted

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