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News ARCHIVE

Gift-Ties  Feb 01, 1999 10:30 PM By MCM staff

For a new twist on an old gift idea, buyers can now surf to Gift-Ties. “We saw a need in the online world for a place where a woman could get a gift for

Multiple analytical tools  Feb 01, 1999 10:30 PM By Jim Wheaton

Despite a vast selection of analytical tools available today, many catalogers don’t stray from the traditional customer segmentation of recency, frequency,

Head of the class  Feb 01, 1999 10:30 PM By MCM staff

The phrase “school supplies” typically conjures up images of chalkboard erasers and colored construction paper-unless you’re Dan Spalding, chairman/CEO

Catalog creative redefines image  Jan 01, 1999 10:30 PM By Lynn Dougherty

Jewelry and tabletop gifts retailer Michael C. Fina has always been known as a discounter. But the family-owned business is changing its image, in part

FedEx strike threat postponed  Jan 01, 1999 10:30 PM By MCM staff

Although the FedEx Pilots Association (FPA) promised not to strike during the ’98 holiday season, catalogers shouldn’t rest easy quite yet. As of early

Look, Ma, no losses!  Jan 01, 1999 10:30 PM By MCM staff

The song remained the same for most computer and business-to-business catalogers during the third quarter of 1998, but at least it was a happy tune: continued

Where are they now? Or: Whatever happened to the class of ’94?  Jan 01, 1999 10:30 PM By MCM staff

For the past eight years, Catalog Age has profiled at least 40 new catalogs each year. But what happens after they launch-how many of the new catalogs

Are SOHOs worth it?  Jan 01, 1999 10:30 PM By Jane Zarem

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing

new catalogs  Jan 01, 1999 10:30 PM By Moira Pascale

O’Brien Brothers: Life In High Gear for some, cars aren’t simply a means of transportation, but a way of life. Brothers George and Sean O’Brien love cars

Compaq, direct  Jan 01, 1999 10:30 PM By Mark Del Franco

Taking a page out of rival Dell Computer Corp.’s playbook, $24.58 billion computer manufacturer Compaq announced in November that it will begin selling






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