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Missing out on school uniform sales  Oct 01, 1998 9:30 PM By MCM staff

New market opportunities don’t come along every day. Yet one that’s been available for more than a year isn’t drawing many takers. The market is students

Cover  Oct 01, 1998 9:30 PM By MCM staff

INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor

Lessons from Christmases past  Oct 01, 1998 9:30 PM By Peter Girard

Rosalie Blood is vice president/general manager of Delray Beach, FL-based Blood’s Hammock Groves, a cataloger/retailer of fresh oranges, grapefruit, and

Determining the value of an online buyer  Oct 01, 1998 9:30 PM By Lynn Dougherty

It’s fundamental: A list’s source-essentially, how the names were obtained-affects that list’s performance. For catalogers, “direct mail-generated names

Vendor works of art  Sep 01, 1998 9:30 PM By Paul Miller

Photographing the thousands of products that appear in 1,000-plus-page catalogs couldbe like trying to mow a lawn with a pair scissors. To save time and

Image Club Software Catalog, Nov. ’97  Sep 01, 1998 9:30 PM By Peter Girard

Our judges don’t rave about Image Club’s software catalog when they first read it from front to back. But they change their tunes when they read it backward.

Deluxe deal falls through  Sep 01, 1998 9:30 PM By Mark Del Franco

Deluxe Corp. has terminated its agreement to sell its catalog holdings-specialty paper catalog PaperDirect and consumer greeting card and gift wrap catalog

Jane’s, 1998 Catalog  Sep 01, 1998 9:30 PM By Sherry Chiger

Military organizations, governmental groups, and intelligence and transportation concerns have long been familiar with Jane’s, a century-old provider

Hero Arts Rubber Stamp, 1998 Resource Catalog  Sep 01, 1998 9:30 PM By Sherry Chiger

One judge describes the cover as merely “sufficient.” Another judge complains that “some pages are very busy and difficult to follow. The copy is too

Genesis strikes again  Sep 01, 1998 9:30 PM By Shannon Oberndorf

Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from






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