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News ARCHIVE

Backroads (www.backroads.com)  Sep 01, 1998 9:30 PM By Peter Girard

It’s the ultimate marketing challenge: How do you convince customers to make a large purchase of an intangible item they can’t sample, haven’t tried before,

USPS’s next battle  Aug 01, 1998 9:30 PM By Paul Miller

When the U.S. Postal Service and its two major unions begin contract negotiations on Aug. 25, the unions will demand their share of revenue from the January

Gifts book redesigns and redefines  Aug 01, 1998 9:30 PM By MCM staff

A month ago, if Janet Thompson, vice president of The San Francisco Music Box Co. catalog, had met the Wizard of Oz, she probably would have asked for

Barbie’s new sibling  Aug 01, 1998 9:30 PM By Shannon Oberndorf

Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed

Users remain wary  Aug 01, 1998 9:30 PM By Shannon Oberndorf

If the first rule of cataloging is “listen to your customers,” online catalogers had better begin posting online privacy policy notices. According to

Firing up TransAmerica  Aug 01, 1998 9:30 PM By Paul Miller

Having bought multititle cataloger TransAmerica Holdings in April, former Arizona Mail Order executive vice president Gary Giesler is busy with plans

It’s No Bull: Catalog stock performance continues to lag  Aug 01, 1998 9:30 PM By Mark Del Franco

DESPITE STRONG FINANCIAL growth enjoyed by the catalog segment, the performance of most catalog stocks has yet to surpass that of retail and industrial

Creating the instant impulse to buy  Aug 01, 1998 9:30 PM By MCM staff

If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog

New Catalogs  Aug 01, 1998 9:30 PM By Sophia Burke

Mimi a la Mode If you think shower caps are boring and ugly, you haven’t seen the Mimi a la Mode catalog of decorative shower caps. “Shower caps are our

New Web Catalogs  Aug 01, 1998 9:30 PM By Sophia Burke

Duncraft You don’t have to be an ornithologist to put up a feeder and watch birds come to your backyard,” says Michelle Pinciaro, customer service manager






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