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It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,
When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about
Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.
Despite booming consumer confidence throughout the spring and summer, the second quarter wasn’t particularly encouraging for most of the publicly traded
Using the Web to source for products would make catalog merchants’ jobs easier and more convenient-not to mention reduce travel expenses. But among respondents
Mastercard reports that fraud levels are at their lowest levels in 10 years-about 7.7 cents on each $100 transaction. But according to both Visa and Mastercard,
I long have preached the doctrine of having an outsider-someone not involved in product acquisition or product description-check catalog copy for logic.
DRESS BARN TO LAUNCH CATALOG Discount women’s apparel retailer Dress Barn has begun recruiting executives for the catalog division it plans to launch
In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look
Fifteen years ago, the list delivery process was clunky, undependable, and slow, taking weeks rather than days. Today, some catalog mailers claim, despite
by Curt Barry
Posted 1 day ago
by Tommy Kelly
Posted 2 days ago